How To Create B2B Content that Drives Growth

There's a lot of noise out there. Heck, there's a lot of good content out there, too. Did you know that 91% of buyers prefer interactive and visual content over traditional, static content? But what makes B2B content stand out and make people slow their scroll? Raj Sarkar, CMO and advisor to hypergrowth SaaS brands, shares tried & true steps on how to create viral and growth-producing content.