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How to Use Webinars and Attendee Intelligence to Turn MQLs into SQLs

Jan 18, 2022

11:00 - 11:25am PST

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About this event

Over 75% of marketers rely on events to drive leads and build workable pipeline. But most GTM teams are still trying to qualify prospects without repeatable engagement or scalable strategies for different event types—let alone a data-driven platform that supports both.

Economic uncertainty and ongoing, pandemic-fueled disruption means marketing teams need a deeper understanding of why event attendees are showing interest and how to keep it. Join our live discussion on the simplest ways to optimize webinars for maximum lead generation, improved nurture conversion, and faster growth.

Here's your exclusive invite to:

Join our webinar to learn how to

  • Understand who your ideal buyer really is
  • Learn how to collect valuable prospect insights
  • Discover what it takes to create webinar content that speaks directly to your ideal buyer
  • Get best practices for generating pre-webinar buzz with strategic, engaging promotion tactics
  • See how to build a lead-scoring model to more accurately qualify leads, and implement a successful post-webinar lead nurture strategy


Kathleen Timbol-Abdeen

Director of Product & Field Marketing, Hubilo

Johanna Reyes

Vice President, Segment Marketing, Bombora


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