How to Use Webinars and Attendee Intelligence to Turn MQLs into SQLs

Over 75% of marketers rely on events to drive leads and build workable pipeline. But most GTM teams are still trying to qualify prospects without repeatable engagement or scalable strategies for different event types—let alone a data-driven platform that supports both.

Economic uncertainty and ongoing, pandemic-fueled disruption means marketing teams need a deeper understanding of why event attendees are showing interest and how to keep it. Join our live discussion on the simplest ways to optimize webinars for maximum lead generation, improved nurture conversion, and faster growth.