Out of the Dark Funnel: Clearer Buyer Journeys and Attribution

It can be tough for B2B brands out there today. With sales cycles lengthening, win rates declining and the need to be more multi-threaded in accounts, sales and marketing leaders need to build decisive programs to accelerate their pipeline.

Kevin Bobowski, CMO at Aware brings his 20+ years of B2B SaaS demand generation advice on how marketers can establish stronger connections with their target audience, amplify brand visibility, and generate valuable leads.