Sept 21, 2023
2 p.m. ET / 11 a.m. PT
It can be tough for B2B brands out there today. With sales cycles lengthening, win rates declining and the need to be more multi-threaded in accounts, sales and marketing leaders need to build decisive programs to accelerate their pipeline.
Kevin Bobowski, CMO at Aware brings his 20+ years of B2B SaaS demand generation advice on how marketers can establish stronger connections with their target audience, amplify brand visibility, and generate valuable leads.
🤝 Alignment and synchrony with sales and marketing
🏆 Building demand generation strategies to improve pipeline growth
📈 Practical tips, strategies, and examples to enhance demand creation efforts