July 12, 2023
With all the pressure to generate more pipeline, marketers often (and detrimentally) deprioritize cultivating their customer relationships. That has to change. Aiming for higher CLV, lower CAC, or revenue growth means focusing on your customers.
Marketers are going to love hearing from Sterling Jackson, head of marketing at Aspire, as he reveals how his teams have driven retention, expansion, and advocacy through customer relationship excellence.
Cultivate customer relationships. Drive expansion & growth.
🤝 What it takes to build trusting relationships with your customers
🌟 High-performance customer engagement strategies and marketing campaigns
📈 How to measure and drive results