January 26, 2023
11:00am - 11:45am PT
Engaging an audience through marketing, events, and content has changed scope. No matter the industry, businesses and buyers alike are creators and consumers. Turning them into customers takes meeting their expectations as both.
Thankfully, designing campaigns and programs for how your prospects think (and what they want) isn’t magic—it’s science. Behavioral, neurological, and psychological science that ties how people’s brains prioritize and process information with what you want them to know.