Back to collection
Recorded on: 
February 21, 2022

EventProfsCast: Full Interview with Christina Garnett, HubSpot

The power and impact of community runs deep. Hubilo's Senior Director of Social + Broadcast Media, Rachel Moore, is joined by Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy with HubSpot to unpack simple ways to build community, the benefits of building a community, the important role that event planners play in activating the power of people, and what needs to be differentiated when you build and activate a community.

Host
Rachel Moore
Senior Director of Content & Community at Hubilo

Rachel Moore is the Director of Social and Broadcast Media at Hubilo, the hybrid event platform built for engagement and event excellence. She oversees Hubilo’s social media, influencer marketing, livestreaming, and podcasting initiatives. Rachel is also the public face of Hubilo, hosting their flagship events, their weekly livestream In Any Event, and their podcast EVENTtalks.

Read bio

Guest Speaker
Christina Garnett
Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.

Read bio

EventProfsCast: Full Interview with Christina Garnett, HubSpot

Key Moments & Discussion Points

Welcoming Christina Garnett, Principal Marketing Manager, Offline Community, and Advocacy at HubSpot
00:00 - 12:35

Rachel Moore, Sr. Director of Content at Hubilo, welcomes Christina Garnett to the show. Christina is an award-winning community builder and advocacy strategist and uses audience intelligence and social listening to learn more about audiences and determine their needs and behavior. She impresses on the fact that now the world has opened up, the digital relationships built during the pandemic have room to grow and strengthen even more. With Hybrid becoming the new big thing in the events landscape, people have more significant opportunities to connect and build stronger communities centered around shared goals, plights, and issues.

Building a nurturing community is essential for business growth
12:36 - 17:56

Christina talks about how HubSpot has always had a customer-first approach to its business model and how that reflects in the community that they’ve built. She tells us that by creating a community, we’re not just helping our customers, but a lot of times, they help us improve our products and services as well. She emphasizes the importance of being genuine when building and managing communities because it’s not a short-term project, and numbers and ROIs can’t simply gauge its value. To create a thriving community, seeds must be planted and then nurtured with great care over the years.

How can event organizers build effective communities?
17:57 - 33:25

Rachel and Christina talk about how while building a community, being honest from the get-go is essential. Christina also explains that communities need to operate on the give-and-take principle. It is crucial to understand what community members can bring to the table and, at the same time, what value people are looking to find in your community. It is vital to get the value and offerings right because a more holistic approach to community building can be adopted based on these two things. Christina also explains how the wellness and effectiveness of a community hinge on trust and transparency.

23:05 - 33:20

Transcript

TOPIC: My Litmus Test for Long Distance... 00:00:00-00:03:34

SUBTOPIC: My Litmus Test for Long Distance Speaking 00:00:00-00:02:17

Rachel Moore:  Are you? I  I imagine your is your is your speaking gigs or are they kind of starting to pick up as far as like where you're speaking and stuff. I know you're at clicks I think or something?

Christina Garnett:  I'm at clicks um in Memphis. Um I have one in Saint paul Minnesota that's coming up and then I have a couple that I'm deciding whether or  not I'm going to go my my  litmus test for  for the speaking gigs now because  it's been so long since I've traveled and I'm itching.  Um  I guess the litmus test is my husband, like I asked him is like, so do you want to go on like a micro trip? And he's  like, if he says  yes, they're like absolutely cool, what do you  mean? And if he's  like, nah, you can  go by yourself, I'm like  no, I'm fine. It's like a mini vacay is now my litmus test for, for the  for the long distance ones.  Yeah,  I think that makes complete sense because yeah, why wouldn't

Rachel Moore:  you, why we've done  that. Actually got to go to  Vegas  january, which was that that felt surreal to because I hadn't traveled for a hot minute. Um But yeah, I'm like, hey babe, because we're in Denver and  it's like 70  dollars for a flight to Vegas, I'm like, I'm gonna go to Vegas with me every long weekend. He's like, yeah,  so it's like, okay, no brainer, let's do this, but it's always nice when you can take them?

Christina Garnett:  It's well we have one in charlotte, but that's like our backyard, so that's not really much of one. Um, but I had to like pay las Vegas gigs  right before Covid. And so yeah, like literally had signed the contract, I want to say like  december  of 2019  and two different  1, 2 different months  would have had like, nice little, like, three day packages in Vegas,  everything included. And I was like, this is going great. Oh, I was like, I'm not meant for Vegas, that's okay.

Rachel Moore:   It really is okay. And I, it's funny because, um, I'm someone, I, I can do Vegas for a couple of nights, but it's just not one of those places that draws me and far rather go to like Edinburgh or  London or place. Yeah, I'm like, I like, want to go to those places and I told it,  you know, there are people  I know to, they're like, nope Vegas is our jam,  that's our escape. I'm like,  cool.

SUBTOPIC: My Litmus Test for Long Distance Speaking 00:00:00-00:02:17

Rachel Moore:  Are you? I  I imagine your is your is your speaking gigs or are they kind of starting to pick up as far as like where you're speaking and stuff. I know you're at clicks I think or something?

Christina Garnett:  I'm at clicks um in Memphis. Um I have one in Saint paul Minnesota that's coming up and then I have a couple that I'm deciding whether or  not I'm going to go my my  litmus test for  for the speaking gigs now because  it's been so long since I've traveled and I'm itching.  Um  I guess the litmus test is my husband, like I asked him is like, so do you want to go on like a micro trip? And he's  like, if he says  yes, they're like absolutely cool, what do you  mean? And if he's  like, nah, you can  go by yourself, I'm like  no, I'm fine. It's like a mini vacay is now my litmus test for, for the  for the long distance ones.  Yeah,  I think that makes complete sense because yeah, why wouldn't

Rachel Moore:  you, why we've done  that. Actually got to go to  Vegas  january, which was that that felt surreal to because I hadn't traveled for a hot minute. Um But yeah, I'm like, hey babe, because we're in Denver and  it's like 70  dollars for a flight to Vegas, I'm like, I'm gonna go to Vegas with me every long weekend. He's like, yeah,  so it's like, okay, no brainer, let's do this, but it's always nice when you can take them?

Christina Garnett:  It's well we have one in charlotte, but that's like our backyard, so that's not really much of one. Um, but I had to like pay las Vegas gigs  right before Covid. And so yeah, like literally had signed the contract, I want to say like  december  of 2019  and two different  1, 2 different months  would have had like, nice little, like, three day packages in Vegas,  everything included. And I was like, this is going great. Oh, I was like, I'm not meant for Vegas, that's okay.

Rachel Moore:   It really is okay. And I, it's funny because, um, I'm someone, I, I can do Vegas for a couple of nights, but it's just not one of those places that draws me and far rather go to like Edinburgh or  London or place. Yeah, I'm like, I like, want to go to those places and I told it,  you know, there are people  I know to, they're like, nope Vegas is our jam,  that's our escape. I'm like,  cool.

SUBTOPIC: Things Are Starting To Open Up 00:02:17-00:03:12

Christina Garnett:  make this,  I will do it all. Like, I don't, I don't  care. That's  what I'm looking for is,  um,  because it has been like a really long time and  um,  like, yes, like zodiac isn't  real, but I'm a Sagittarius and I'm itching to like,  it's the one thing that I like, I absolutely needed for my soul and I'm like, how can I,

Rachel Moore:  you're  like, I need to  orchestrate this getting well and unfortunately,  yeah, like  you were saying just like you're able to start things are starting  to open up. Like  I have to be, I get to be in London, I shouldn't say I have to because I get to be, I get to be in London in  two weeks and  I,  due to my husband and I are like, okay,  once the kids move out,  we'll just go have a flat out there, you know, just like, right, right.  And, and you know,  even

SUBTOPIC: Sagittarius 00:02:17-00:03:12

Christina Garnett:  make this,  I will do it all. Like, I don't, I don't  care. That's  what I'm looking for is,  um,  because it has been like a really long time and  um,  like, yes, like zodiac isn't  real, but I'm a Sagittarius and I'm itching to like,  it's the one thing that I like, I absolutely needed for my soul and I'm like, how can I,

Rachel Moore:  you're  like, I need to  orchestrate this getting well and unfortunately,  yeah, like  you were saying just like you're able to start things are starting  to open up. Like  I have to be, I get to be in London, I shouldn't say I have to because I get to be, I get to be in London in  two weeks and  I,  due to my husband and I are like, okay,  once the kids move out,  we'll just go have a flat out there, you know, just like, right, right.  And, and you know,  even

SUBTOPIC: What If We Just Lived In The U.K? 00:03:12-00:03:34

Christina Garnett:  I can be cold and I can be cold and like cold and wet anywhere. I can do it in the U. K. Like  that's, I'm sorry. That's

Rachel Moore:  better. Exactly. At least, because then you're just  surrounded by all this stuff  we were and sorry, we'll get into the interview here in a second, but it's just  fun. Um, plus we

SUBTOPIC: What If We Just Lived In The U.K? 00:03:12-00:03:34

Christina Garnett:  I can be cold and I can be cold and like cold and wet anywhere. I can do it in the U. K. Like  that's, I'm sorry. That's

Rachel Moore:  better. Exactly. At least, because then you're just  surrounded by all this stuff  we were and sorry, we'll get into the interview here in a second, but it's just  fun. Um, plus we


TOPIC: My Litmus Test  00:00:00-00:03:34

SUBTOPIC: My Litmus Test for Long Distance Speaking 00:00:00-00:02:17

Rachel Moore:  Are you? I  I imagine your is your is your speaking gigs or are they kind of starting to pick up as far as like where you're speaking and stuff. I know you're at clicks I think or something?

Christina Garnett:  I'm at clicks um in Memphis. Um I have one in Saint paul Minnesota that's coming up and then I have a couple that I'm deciding whether or  not I'm going to go my my  litmus test for  for the speaking gigs now because  it's been so long since I've traveled and I'm itching.  Um  I guess the litmus test is my husband, like I asked him is like, so do you want to go on like a micro trip? And he's  like, if he says  yes, they're like absolutely cool, what do you  mean? And if he's  like, nah, you can  go by yourself, I'm like  no, I'm fine. It's like a mini vacay is now my litmus test for, for the  for the long distance ones.  Yeah,  I think that makes complete sense because yeah, why wouldn't

Rachel Moore:  you, why we've done  that. Actually got to go to  Vegas  january, which was that that felt surreal to because I hadn't traveled for a hot minute. Um But yeah, I'm like, hey babe, because we're in Denver and  it's like 70  dollars for a flight to Vegas, I'm like, I'm gonna go to Vegas with me every long weekend. He's like, yeah,  so it's like, okay, no brainer, let's do this, but it's always nice when you can take them?

Christina Garnett:  It's well we have one in charlotte, but that's like our backyard, so that's not really much of one. Um, but I had to like pay las Vegas gigs  right before Covid. And so yeah, like literally had signed the contract, I want to say like  december  of 2019  and two different  1, 2 different months  would have had like, nice little, like, three day packages in Vegas,  everything included. And I was like, this is going great. Oh, I was like, I'm not meant for Vegas, that's okay.

Rachel Moore:   It really is okay. And I, it's funny because, um, I'm someone, I, I can do Vegas for a couple of nights, but it's just not one of those places that draws me and far rather go to like Edinburgh or  London or place. Yeah, I'm like, I like, want to go to those places and I told it,  you know, there are people  I know to, they're like, nope Vegas is our jam,  that's our escape. I'm like,  cool.

SUBTOPIC: My Litmus Test for Long Distance Speaking 00:00:00-00:02:17

Rachel Moore:  Are you? I  I imagine your is your is your speaking gigs or are they kind of starting to pick up as far as like where you're speaking and stuff. I know you're at clicks I think or something?

Christina Garnett:  I'm at clicks um in Memphis. Um I have one in Saint paul Minnesota that's coming up and then I have a couple that I'm deciding whether or  not I'm going to go my my  litmus test for  for the speaking gigs now because  it's been so long since I've traveled and I'm itching.  Um  I guess the litmus test is my husband, like I asked him is like, so do you want to go on like a micro trip? And he's  like, if he says  yes, they're like absolutely cool, what do you  mean? And if he's  like, nah, you can  go by yourself, I'm like  no, I'm fine. It's like a mini vacay is now my litmus test for, for the  for the long distance ones.  Yeah,  I think that makes complete sense because yeah, why wouldn't

Rachel Moore:  you, why we've done  that. Actually got to go to  Vegas  january, which was that that felt surreal to because I hadn't traveled for a hot minute. Um But yeah, I'm like, hey babe, because we're in Denver and  it's like 70  dollars for a flight to Vegas, I'm like, I'm gonna go to Vegas with me every long weekend. He's like, yeah,  so it's like, okay, no brainer, let's do this, but it's always nice when you can take them?

Christina Garnett:  It's well we have one in charlotte, but that's like our backyard, so that's not really much of one. Um, but I had to like pay las Vegas gigs  right before Covid. And so yeah, like literally had signed the contract, I want to say like  december  of 2019  and two different  1, 2 different months  would have had like, nice little, like, three day packages in Vegas,  everything included. And I was like, this is going great. Oh, I was like, I'm not meant for Vegas, that's okay.

Rachel Moore:   It really is okay. And I, it's funny because, um, I'm someone, I, I can do Vegas for a couple of nights, but it's just not one of those places that draws me and far rather go to like Edinburgh or  London or place. Yeah, I'm like, I like, want to go to those places and I told it,  you know, there are people  I know to, they're like, nope Vegas is our jam,  that's our escape. I'm like,  cool.

SUBTOPIC: Things Are Starting To Open Up 00:02:17-00:03:12

Christina Garnett:  make this,  I will do it all. Like, I don't, I don't  care. That's  what I'm looking for is,  um,  because it has been like a really long time and  um,  like, yes, like zodiac isn't  real, but I'm a Sagittarius and I'm itching to like,  it's the one thing that I like, I absolutely needed for my soul and I'm like, how can I,

Rachel Moore:  you're  like, I need to  orchestrate this getting well and unfortunately,  yeah, like  you were saying just like you're able to start things are starting  to open up. Like  I have to be, I get to be in London, I shouldn't say I have to because I get to be, I get to be in London in  two weeks and  I,  due to my husband and I are like, okay,  once the kids move out,  we'll just go have a flat out there, you know, just like, right, right.  And, and you know,  even

SUBTOPIC: Sagittarius 00:02:17-00:03:12

Christina Garnett:  make this,  I will do it all. Like, I don't, I don't  care. That's  what I'm looking for is,  um,  because it has been like a really long time and  um,  like, yes, like zodiac isn't  real, but I'm a Sagittarius and I'm itching to like,  it's the one thing that I like, I absolutely needed for my soul and I'm like, how can I,

Rachel Moore:  you're  like, I need to  orchestrate this getting well and unfortunately,  yeah, like  you were saying just like you're able to start things are starting  to open up. Like  I have to be, I get to be in London, I shouldn't say I have to because I get to be, I get to be in London in  two weeks and  I,  due to my husband and I are like, okay,  once the kids move out,  we'll just go have a flat out there, you know, just like, right, right.  And, and you know,  even

SUBTOPIC: What If We Just Lived In The U.K? 00:03:12-00:03:34

Christina Garnett:  I can be cold and I can be cold and like cold and wet anywhere. I can do it in the U. K. Like  that's, I'm sorry. That's

Rachel Moore:  better. Exactly. At least, because then you're just  surrounded by all this stuff  we were and sorry, we'll get into the interview here in a second, but it's just  fun. Um, plus we

SUBTOPIC: What If We Just Lived In The U.K? 00:03:12-00:03:34

Christina Garnett:  I can be cold and I can be cold and like cold and wet anywhere. I can do it in the U. K. Like  that's, I'm sorry. That's

Rachel Moore:  better. Exactly. At least, because then you're just  surrounded by all this stuff  we were and sorry, we'll get into the interview here in a second, but it's just  fun. Um, plus we


TOPIC: Hubspot Community 00:03:34-00:18:31

SUBTOPIC: Planning A Trip For The Family 00:03:34-00:05:36

Rachel Moore:  but they're one of  our influencers, she's based out of Germany. Um, she's been doing some stuff in Copenhagen  and  so we were talking about just like, yeah, we're like,  we're gonna have this, you know, hybrid event and the, do you want to get  to the London locations  Goes, yeah, that's a 50 minute flight for me and I'm like, I need to live where you live to where all these fantastic locations are like within an hour travel from me, that's what I need  right  now

Christina Garnett:  or, or just having a strong like train system. Like I've talked  about how I need to plan,  like  I want to  transfer, plan a  trip for the family.  I've been to  Florence and I absolutely adored it.  But my husband,  my husband went to school for art and so like I need to take him to Florence. I feel like I'm a bad wife by not like taking him like you need to go and then you can just like enjoy yourself.  Um, so I need to do that. But the idea of like I can go to Italy  and then we can take a  train  somewhere else  if we didn't feel like flying and then my daughter is like this  tiny little french girl,  she has a short little like pixie cut, loves Berets,  loves Britain  shirts, like she's my little paris child  and so we've  already planned like when she graduates high school, but our gift to  her would be a trip to  paris and I can like, because she has the french on her duo lingo, like she's trying and that's so cool, precious  thing.

Rachel Moore:  I love that well and, and you know,  we're doing that. My  husband was like, cause he um, he has been so into Japanese culture since I've known him. And so um we're gonna we're planning a trip, we're gonna take the kids with us because we're gonna  be kind of older  side of teenagers, but we're going to go to Japan in three years. And so that's but the same thing, I was like, I I feel like I would  not be a good wife to you  if I didn't make this happen for you because you know, he just he loves, he loves me  a sake movies, he  loves, he took japanese  and and um community college and stuff and so yeah, so well we could wax on  and wax on about all  the all of that. We  can't well

SUBTOPIC: I'm a Bad Wife 00:03:34-00:05:36

Rachel Moore:  but they're one of  our influencers, she's based out of Germany. Um, she's been doing some stuff in Copenhagen  and  so we were talking about just like, yeah, we're like,  we're gonna have this, you know, hybrid event and the, do you want to get  to the London locations  Goes, yeah, that's a 50 minute flight for me and I'm like, I need to live where you live to where all these fantastic locations are like within an hour travel from me, that's what I need  right  now

Christina Garnett:  or, or just having a strong like train system. Like I've talked  about how I need to plan,  like  I want to  transfer, plan a  trip for the family.  I've been to  Florence and I absolutely adored it.  But my husband,  my husband went to school for art and so like I need to take him to Florence. I feel like I'm a bad wife by not like taking him like you need to go and then you can just like enjoy yourself.  Um, so I need to do that. But the idea of like I can go to Italy  and then we can take a  train  somewhere else  if we didn't feel like flying and then my daughter is like this  tiny little french girl,  she has a short little like pixie cut, loves Berets,  loves Britain  shirts, like she's my little paris child  and so we've  already planned like when she graduates high school, but our gift to  her would be a trip to  paris and I can like, because she has the french on her duo lingo, like she's trying and that's so cool, precious  thing.

Rachel Moore:  I love that well and, and you know,  we're doing that. My  husband was like, cause he um, he has been so into Japanese culture since I've known him. And so um we're gonna we're planning a trip, we're gonna take the kids with us because we're gonna  be kind of older  side of teenagers, but we're going to go to Japan in three years. And so that's but the same thing, I was like, I I feel like I would  not be a good wife to you  if I didn't make this happen for you because you know, he just he loves, he loves me  a sake movies, he  loves, he took japanese  and and um community college and stuff and so yeah, so well we could wax on  and wax on about all  the all of that. We  can't well

SUBTOPIC: I'm So Excited to Be Joined by Christina Garnett 00:05:36-00:06:50

Rachel Moore:  I have met this person, I met her not in real life but virtually and a lot of us I think and say that more and more nowadays, you know, especially after Covid, but um but by the magic of social media um so I ran  across this  individual because she had a tweet that was heard around the world when I say the world, I mean marketing twitter um but that was just something that became this anchor that really connected people and helped them build a community for  themselves on  twitter. So but that's just one thing she did that I think is amazing. She's also the senior marketing manager for hubspot offline community and advocacy uh and for those who are familiar with hubspot, uh they are known for not just putting out a software  that helps  business, but really fostering fandom and community around that. So talking to the  person who's largely responsible for huge pieces of that is amazing, and I think it's going to be so helpful to  our audience of event  professionals. I'm really  pleased to welcome  Christina Garnett to the show. Welcome Christina,

Christina Garnett:  thank you so much for having  me. It's exciting to be here.

SUBTOPIC: I'm So Excited to Be Joined by Christina Garnett 00:05:36-00:06:50

Rachel Moore:  I have met this person, I met her not in real life but virtually and a lot of us I think and say that more and more nowadays, you know, especially after Covid, but um but by the magic of social media um so I ran  across this  individual because she had a tweet that was heard around the world when I say the world, I mean marketing twitter um but that was just something that became this anchor that really connected people and helped them build a community for  themselves on  twitter. So but that's just one thing she did that I think is amazing. She's also the senior marketing manager for hubspot offline community and advocacy uh and for those who are familiar with hubspot, uh they are known for not just putting out a software  that helps  business, but really fostering fandom and community around that. So talking to the  person who's largely responsible for huge pieces of that is amazing, and I think it's going to be so helpful to  our audience of event  professionals. I'm really  pleased to welcome  Christina Garnett to the show. Welcome Christina,

Christina Garnett:  thank you so much for having  me. It's exciting to be here.

SUBTOPIC: How Is Community Looking For You Right Now? 00:06:50-00:13:07

Rachel Moore:  have to do a different show to, we're  talking just about all the travel and things we've been doing um  how how is community looking for you right now? I mean, so yes, we had all the virtual stuff and you're you're fantastic at that, but like, um are you, what are you excited about as kind of things open up? And we were just talking about that thing's starting to be like, oh God, can we go back to in person again? Um how are you feeling about that?

Christina Garnett:  I'm feeling  very excited. We  I feel like  across the internet  we've had to rely on technology to force and create these bonds, and  we all kind of have this shared trauma.  And  so we've we all understand kind of the good, the bad, a lot of us have shared that online if we've felt burnout or we felt stressed or we're having a bad day and we've collectively  really come together and  so  I'm really excited for the  possibility of meeting people face to face.  I'm not a hugger but like I have this really  deep knowledge of me that like I'm gonna be a hugger at least for like the first couple events I do. Um and it's it's just  it's that  connection is so priceless now and I think that  one of the  positive sides of literally the world  burning was  um  being  able to really prioritize what's important and understanding that I  think we took a lot for granted  before and so our connection with others, what's really important  to us, what really  matters,  we've really cemented those ideas now and so the people  and we've and we've also seen a lot of issues and struggles with  um differences of opinion and political ideation and and  what that looks like. And  so there's been a lot of people who have really  who have  really connected with  people in  ways that are like  you're my new family or if I'm if I'm in trouble, I'm going to reach out to my twitter friends before, I'm going to reach out to people  who like literally could  be next door  and so  the opportunity  to be able to see those people and hear them laugh and and the joke running joke is like how tall they are, like little  things like that is just so  so lovely because because those  connections have really gotten us through  a really great example um  with everything  that's been happening this week  um in the news, it's just a really solemn time and  it's hard to think like we gotta, we gotta,  you gotta keep the lights on, You got to keep things going, but you also need to be very, very understanding  and empathetic of what's  going on. And we had an  event with  our top advocates and  community champions  yesterday and honestly  it was just like  it was an injection of serotonin to me  to get all on a zoom call together all of us and be able to like  laugh  and chit chat and ask questions and talk to each other and I was like I needed  so desperately to be with those people because  they really they are the lifeblood of my  work.  I what I do serves them.  But in return I get  to work with like amazing customers and partners  who just  are some of the most brilliant and kind people I've ever met. So  that being able to put that and then potentially have that in person at inbound in boston later this year. Like I am giddy  because I I  want to like  run around BCC  and  like  come with me, we got to go to a session or there's an opportunity that we're gonna have. It's just, it's  like I felt like Disney World  before, but now I feel like I'm gonna be  like a five year old at Disneyworld because it's just gonna be so like lovely and blissful and joyful  and  yeah,  I think it's it's  you have this and I know that family is used kind of in a negatory way, kind of almost  like  that means they're gonna hurt you, right?  Yeah,  but I do feel like we've because we have this shared trauma um and because we've  we've really been able to rely  on each other and use each other to  to to really get through  some tough times, it's been really lovely to think  now we can strengthen those relationships in a physical capacity and now it's face to face and now we have this hybrid world where  these really great connections can now be made face to face and go to events together, You can go to concerts together, there's meetups happening now as things are opening up and it's it just warms my heart to see it because it's it's the next evolution of  these relationships that we've built  during this time.

Rachel Moore:  Uh I I love a  few points you said there  to just, I mean, I think  we can all relate to just  hearing someone laugh again,  particularly  with, you know, everything going on and not, you know, pandemic global Global strife going on  and things like that  um  but also  just just to feel that  like you said a serotonin infusion and I can tell by hearing you talk um this this is your jam, this, this is the thing, and largely I'm assuming probably why you're  so perfect with  what you do at hubspot um  is that  you, you see, you don't just see the benefit  of community and building those connections, you're feeling it yourself.  Um and again through that empathy, be able to say everybody needs this and and granted everyone's gonna have their own take and their own, their own lines and, and you know, the extent  to which they, what  what they call community, what they see is that, but that's what's so beautiful about  what you helped  create and again, you work, you do this at hubspot, um  and you  also do it in your  own connections that  you have online, I can  see, and again, you're  going to do it in person  as you see people, but but really just seeing that value and all driving back to what you said, you realize what's important,  um  did I want to ask you a little bit um I know and again, I know hubspot, I've known it for for years, just as being, you know, again, it's a great  tool for business and a lot of the features in it are meant to create  those connections you for  business, but I would love to hear a little bit about how your, your role at hubspot, I mean it seems like they've really prioritized as a brand needing to say, hey, it's not just about selling our product, we need a community  and and in lining  you up to help take care of that, Can  you share with us a little bit about that, about that focus there and and how you're  activating that for them and why  it's important for them and for you.

SUBTOPIC: How Is Community Looking For You Right Now? 00:06:50-00:13:07

Rachel Moore:  have to do a different show to, we're  talking just about all the travel and things we've been doing um  how how is community looking for you right now? I mean, so yes, we had all the virtual stuff and you're you're fantastic at that, but like, um are you, what are you excited about as kind of things open up? And we were just talking about that thing's starting to be like, oh God, can we go back to in person again? Um how are you feeling about that?

Christina Garnett:  I'm feeling  very excited. We  I feel like  across the internet  we've had to rely on technology to force and create these bonds, and  we all kind of have this shared trauma.  And  so we've we all understand kind of the good, the bad, a lot of us have shared that online if we've felt burnout or we felt stressed or we're having a bad day and we've collectively  really come together and  so  I'm really excited for the  possibility of meeting people face to face.  I'm not a hugger but like I have this really  deep knowledge of me that like I'm gonna be a hugger at least for like the first couple events I do. Um and it's it's just  it's that  connection is so priceless now and I think that  one of the  positive sides of literally the world  burning was  um  being  able to really prioritize what's important and understanding that I  think we took a lot for granted  before and so our connection with others, what's really important  to us, what really  matters,  we've really cemented those ideas now and so the people  and we've and we've also seen a lot of issues and struggles with  um differences of opinion and political ideation and and  what that looks like. And  so there's been a lot of people who have really  who have  really connected with  people in  ways that are like  you're my new family or if I'm if I'm in trouble, I'm going to reach out to my twitter friends before, I'm going to reach out to people  who like literally could  be next door  and so  the opportunity  to be able to see those people and hear them laugh and and the joke running joke is like how tall they are, like little  things like that is just so  so lovely because because those  connections have really gotten us through  a really great example um  with everything  that's been happening this week  um in the news, it's just a really solemn time and  it's hard to think like we gotta, we gotta,  you gotta keep the lights on, You got to keep things going, but you also need to be very, very understanding  and empathetic of what's  going on. And we had an  event with  our top advocates and  community champions  yesterday and honestly  it was just like  it was an injection of serotonin to me  to get all on a zoom call together all of us and be able to like  laugh  and chit chat and ask questions and talk to each other and I was like I needed  so desperately to be with those people because  they really they are the lifeblood of my  work.  I what I do serves them.  But in return I get  to work with like amazing customers and partners  who just  are some of the most brilliant and kind people I've ever met. So  that being able to put that and then potentially have that in person at inbound in boston later this year. Like I am giddy  because I I  want to like  run around BCC  and  like  come with me, we got to go to a session or there's an opportunity that we're gonna have. It's just, it's  like I felt like Disney World  before, but now I feel like I'm gonna be  like a five year old at Disneyworld because it's just gonna be so like lovely and blissful and joyful  and  yeah,  I think it's it's  you have this and I know that family is used kind of in a negatory way, kind of almost  like  that means they're gonna hurt you, right?  Yeah,  but I do feel like we've because we have this shared trauma um and because we've  we've really been able to rely  on each other and use each other to  to to really get through  some tough times, it's been really lovely to think  now we can strengthen those relationships in a physical capacity and now it's face to face and now we have this hybrid world where  these really great connections can now be made face to face and go to events together, You can go to concerts together, there's meetups happening now as things are opening up and it's it just warms my heart to see it because it's it's the next evolution of  these relationships that we've built  during this time.

Rachel Moore:  Uh I I love a  few points you said there  to just, I mean, I think  we can all relate to just  hearing someone laugh again,  particularly  with, you know, everything going on and not, you know, pandemic global Global strife going on  and things like that  um  but also  just just to feel that  like you said a serotonin infusion and I can tell by hearing you talk um this this is your jam, this, this is the thing, and largely I'm assuming probably why you're  so perfect with  what you do at hubspot um  is that  you, you see, you don't just see the benefit  of community and building those connections, you're feeling it yourself.  Um and again through that empathy, be able to say everybody needs this and and granted everyone's gonna have their own take and their own, their own lines and, and you know, the extent  to which they, what  what they call community, what they see is that, but that's what's so beautiful about  what you helped  create and again, you work, you do this at hubspot, um  and you  also do it in your  own connections that  you have online, I can  see, and again, you're  going to do it in person  as you see people, but but really just seeing that value and all driving back to what you said, you realize what's important,  um  did I want to ask you a little bit um I know and again, I know hubspot, I've known it for for years, just as being, you know, again, it's a great  tool for business and a lot of the features in it are meant to create  those connections you for  business, but I would love to hear a little bit about how your, your role at hubspot, I mean it seems like they've really prioritized as a brand needing to say, hey, it's not just about selling our product, we need a community  and and in lining  you up to help take care of that, Can  you share with us a little bit about that, about that focus there and and how you're  activating that for them and why  it's important for them and for you.

SUBTOPIC: Hubspot Community 00:13:07-00:16:16

Christina Garnett:  Absolutely. So I think, I think that the community and we've had the hubspot community for a while and I work with the community team to make sure that we're basically,  I'm  aligning my work is aligning with what their needs are. How can we help you, how can they help me? Um  And so I think it's just a really great extension of hubspot customer first mentality. I mean,  Customer 1st, honestly is what we're calling  community lead now.  I mean it's the same thing where it's just the verb,  it has evolved and so  um  I think that we don't think we're doing anything different. I think now we're just  using the verb ege  that is that most people  are using now to  be able to to be able to communicate  what they're doing. But  hubspot score has always been customer first offer the  customer  and we have like a voice of the customer team. We  have  um  we have hugs, so we have hubs about user groups, we  have  um partners that we work with and try to find out how can we help them, how can we help them learn, how can we help them grow.  And  so I think that what we're doing now  is we're just we're  expanding that work because as  hubspot is expanding, so  is this community that we've built over time. And so I think what you're seeing now is it looks like a garden at hubspot, but  it's because people have been  planting seeds for years, so I get I get I  get to be that person that gets to  walk in the garden that exists now, and I get to  feel like  what else can we add,  what else can we grow here, what  can we, what can we do?  So um I definitely feel like my work is on the shoulders of other people um they've done, they've done a really great  job and I think that  that you see that even from  the early days of  hubspot and I  think that that's I  think that's what really sets us apart is people genuinely care.  I think that's where a lot of communities start to struggle is because if you're using community as just a business lever,  then as soon as it doesn't work as fast for you or you're not getting the expected r o y you  wanted,  you're not going to give,  you're going to feel like it's not really worth it, like I'm just I'm not going to give as much  and what you see at hubspot of people who genuinely love the customers and partners, they they love the accolades, they love when people are succeeding, they love when people  are growing,  they, I mean, you can help someone.  Academy team does an  amazing job of this, where  When people share their certifications, you're going to see one or  two sort like  probably more than that, but you're going to  see professor to be like,  that's amazing congrats, you have to do that. They don't have to do that at all,  but they love that  because that is that is the  fruit of those  classes that they've been creating and so  you're, you're creating  these classes, but that  could turn into someone getting a  job,  That  job could change their life. That job could be like what  makes it possible for  them to buy a home, what makes it possible for them to have Children. Like  these seeds  grow into something so  much larger. And so I  think that as long  as customer first is at the heart of everything we do, Community is always going to be at the heart of everything we do. It's just

SUBTOPIC: Hubspot Community 00:13:07-00:16:16

Christina Garnett:  Absolutely. So I think, I think that the community and we've had the hubspot community for a while and I work with the community team to make sure that we're basically,  I'm  aligning my work is aligning with what their needs are. How can we help you, how can they help me? Um  And so I think it's just a really great extension of hubspot customer first mentality. I mean,  Customer 1st, honestly is what we're calling  community lead now.  I mean it's the same thing where it's just the verb,  it has evolved and so  um  I think that we don't think we're doing anything different. I think now we're just  using the verb ege  that is that most people  are using now to  be able to to be able to communicate  what they're doing. But  hubspot score has always been customer first offer the  customer  and we have like a voice of the customer team. We  have  um  we have hugs, so we have hubs about user groups, we  have  um partners that we work with and try to find out how can we help them, how can we help them learn, how can we help them grow.  And  so I think that what we're doing now  is we're just we're  expanding that work because as  hubspot is expanding, so  is this community that we've built over time. And so I think what you're seeing now is it looks like a garden at hubspot, but  it's because people have been  planting seeds for years, so I get I get I  get to be that person that gets to  walk in the garden that exists now, and I get to  feel like  what else can we add,  what else can we grow here, what  can we, what can we do?  So um I definitely feel like my work is on the shoulders of other people um they've done, they've done a really great  job and I think that  that you see that even from  the early days of  hubspot and I  think that that's I  think that's what really sets us apart is people genuinely care.  I think that's where a lot of communities start to struggle is because if you're using community as just a business lever,  then as soon as it doesn't work as fast for you or you're not getting the expected r o y you  wanted,  you're not going to give,  you're going to feel like it's not really worth it, like I'm just I'm not going to give as much  and what you see at hubspot of people who genuinely love the customers and partners, they they love the accolades, they love when people are succeeding, they love when people  are growing,  they, I mean, you can help someone.  Academy team does an  amazing job of this, where  When people share their certifications, you're going to see one or  two sort like  probably more than that, but you're going to  see professor to be like,  that's amazing congrats, you have to do that. They don't have to do that at all,  but they love that  because that is that is the  fruit of those  classes that they've been creating and so  you're, you're creating  these classes, but that  could turn into someone getting a  job,  That  job could change their life. That job could be like what  makes it possible for  them to buy a home, what makes it possible for them to have Children. Like  these seeds  grow into something so  much larger. And so I  think that as long  as customer first is at the heart of everything we do, Community is always going to be at the heart of everything we do. It's just

SUBTOPIC: Making It Easier For People to Communicate 00:16:16-00:17:05

Christina Garnett:  to communicate?  Um and we did a community really refresh that  was launched this  week.  Um, jenny swear to um,  as did an amazing job as the rest of the community team did on really spearheading that, making  sure that  we're, we're really looking at the community and  saying how can  we make this better, how can we optimize it for  you? How can we improve  this? Because  just like most things in marketing,  everything can be optimized, how can we how can we further um  improve that  experience for our customers partners.

Rachel Moore:  I love the  way you say it  like a garden and and take, you know,

SUBTOPIC: How Can We Make It Easier For People to Communicate... 00:16:16-00:17:05

Christina Garnett:  to communicate?  Um and we did a community really refresh that  was launched this  week.  Um, jenny swear to um,  as did an amazing job as the rest of the community team did on really spearheading that, making  sure that  we're, we're really looking at the community and  saying how can  we make this better, how can we optimize it for  you? How can we improve  this? Because  just like most things in marketing,  everything can be optimized, how can we how can we further um  improve that  experience for our customers partners.

Rachel Moore:  I love the  way you say it  like a garden and and take, you know,

SUBTOPIC: Building the Community of Your Attendees 00:17:05-00:18:31

Rachel Moore:  this is about people and and who who is very similar to, we we very much are customer driven, we often will like uh take feedback from our customers  and say, well  hey you had a great idea or you you see a gap and we wanna fill that gap, let's let's add to the platform and make it do what you want.  Um and then it makes it better  for everybody, but  I like that you talk about it being a garden and that this took some time to cultivate, you know like that seeds got got built um their before you, but also it'll happen now you're enjoying it, but like  you said cultivating it and still  maintaining it saying well how do we help it keep growing.  Um  And again from the standpoint of this is because it's important to people  uh and not  solely a  business decision. I'd like to ask  you. So for  our audience event professionals, you know, again, they're they're all planning these,  you know, it's easy to kind of  put in a capsule  an event right? Where it's like, okay, I know I've got a  date or dates, I've got registrations,  you know, you've got content is gonna happen in there  and make it feel like a  standalone thing. But so many of our rent professionals realize  that it should not be about that, that the the best way to make those events successful is to build the community of your attendees in your audience and let them have that recurring  infusion,

SUBTOPIC: Building the Community of Your Attendees 00:17:05-00:18:31

Rachel Moore:  this is about people and and who who is very similar to, we we very much are customer driven, we often will like uh take feedback from our customers  and say, well  hey you had a great idea or you you see a gap and we wanna fill that gap, let's let's add to the platform and make it do what you want.  Um and then it makes it better  for everybody, but  I like that you talk about it being a garden and that this took some time to cultivate, you know like that seeds got got built um their before you, but also it'll happen now you're enjoying it, but like  you said cultivating it and still  maintaining it saying well how do we help it keep growing.  Um  And again from the standpoint of this is because it's important to people  uh and not  solely a  business decision. I'd like to ask  you. So for  our audience event professionals, you know, again, they're they're all planning these,  you know, it's easy to kind of  put in a capsule  an event right? Where it's like, okay, I know I've got a  date or dates, I've got registrations,  you know, you've got content is gonna happen in there  and make it feel like a  standalone thing. But so many of our rent professionals realize  that it should not be about that, that the the best way to make those events successful is to build the community of your attendees in your audience and let them have that recurring  infusion,


TOPIC: Hubspot Community 00:03:34-00:18:31

SUBTOPIC: Planning A Trip For The Family 00:03:34-00:05:36

Rachel Moore:  but they're one of  our influencers, she's based out of Germany. Um, she's been doing some stuff in Copenhagen  and  so we were talking about just like, yeah, we're like,  we're gonna have this, you know, hybrid event and the, do you want to get  to the London locations  Goes, yeah, that's a 50 minute flight for me and I'm like, I need to live where you live to where all these fantastic locations are like within an hour travel from me, that's what I need  right  now

Christina Garnett:  or, or just having a strong like train system. Like I've talked  about how I need to plan,  like  I want to  transfer, plan a  trip for the family.  I've been to  Florence and I absolutely adored it.  But my husband,  my husband went to school for art and so like I need to take him to Florence. I feel like I'm a bad wife by not like taking him like you need to go and then you can just like enjoy yourself.  Um, so I need to do that. But the idea of like I can go to Italy  and then we can take a  train  somewhere else  if we didn't feel like flying and then my daughter is like this  tiny little french girl,  she has a short little like pixie cut, loves Berets,  loves Britain  shirts, like she's my little paris child  and so we've  already planned like when she graduates high school, but our gift to  her would be a trip to  paris and I can like, because she has the french on her duo lingo, like she's trying and that's so cool, precious  thing.

Rachel Moore:  I love that well and, and you know,  we're doing that. My  husband was like, cause he um, he has been so into Japanese culture since I've known him. And so um we're gonna we're planning a trip, we're gonna take the kids with us because we're gonna  be kind of older  side of teenagers, but we're going to go to Japan in three years. And so that's but the same thing, I was like, I I feel like I would  not be a good wife to you  if I didn't make this happen for you because you know, he just he loves, he loves me  a sake movies, he  loves, he took japanese  and and um community college and stuff and so yeah, so well we could wax on  and wax on about all  the all of that. We  can't well

SUBTOPIC: I'm a Bad Wife 00:03:34-00:05:36

Rachel Moore:  but they're one of  our influencers, she's based out of Germany. Um, she's been doing some stuff in Copenhagen  and  so we were talking about just like, yeah, we're like,  we're gonna have this, you know, hybrid event and the, do you want to get  to the London locations  Goes, yeah, that's a 50 minute flight for me and I'm like, I need to live where you live to where all these fantastic locations are like within an hour travel from me, that's what I need  right  now

Christina Garnett:  or, or just having a strong like train system. Like I've talked  about how I need to plan,  like  I want to  transfer, plan a  trip for the family.  I've been to  Florence and I absolutely adored it.  But my husband,  my husband went to school for art and so like I need to take him to Florence. I feel like I'm a bad wife by not like taking him like you need to go and then you can just like enjoy yourself.  Um, so I need to do that. But the idea of like I can go to Italy  and then we can take a  train  somewhere else  if we didn't feel like flying and then my daughter is like this  tiny little french girl,  she has a short little like pixie cut, loves Berets,  loves Britain  shirts, like she's my little paris child  and so we've  already planned like when she graduates high school, but our gift to  her would be a trip to  paris and I can like, because she has the french on her duo lingo, like she's trying and that's so cool, precious  thing.

Rachel Moore:  I love that well and, and you know,  we're doing that. My  husband was like, cause he um, he has been so into Japanese culture since I've known him. And so um we're gonna we're planning a trip, we're gonna take the kids with us because we're gonna  be kind of older  side of teenagers, but we're going to go to Japan in three years. And so that's but the same thing, I was like, I I feel like I would  not be a good wife to you  if I didn't make this happen for you because you know, he just he loves, he loves me  a sake movies, he  loves, he took japanese  and and um community college and stuff and so yeah, so well we could wax on  and wax on about all  the all of that. We  can't well

SUBTOPIC: I'm So Excited to Be Joined by Christina Garnett 00:05:36-00:06:50

Rachel Moore:  I have met this person, I met her not in real life but virtually and a lot of us I think and say that more and more nowadays, you know, especially after Covid, but um but by the magic of social media um so I ran  across this  individual because she had a tweet that was heard around the world when I say the world, I mean marketing twitter um but that was just something that became this anchor that really connected people and helped them build a community for  themselves on  twitter. So but that's just one thing she did that I think is amazing. She's also the senior marketing manager for hubspot offline community and advocacy uh and for those who are familiar with hubspot, uh they are known for not just putting out a software  that helps  business, but really fostering fandom and community around that. So talking to the  person who's largely responsible for huge pieces of that is amazing, and I think it's going to be so helpful to  our audience of event  professionals. I'm really  pleased to welcome  Christina Garnett to the show. Welcome Christina,

Christina Garnett:  thank you so much for having  me. It's exciting to be here.

SUBTOPIC: I'm So Excited to Be Joined by Christina Garnett 00:05:36-00:06:50

Rachel Moore:  I have met this person, I met her not in real life but virtually and a lot of us I think and say that more and more nowadays, you know, especially after Covid, but um but by the magic of social media um so I ran  across this  individual because she had a tweet that was heard around the world when I say the world, I mean marketing twitter um but that was just something that became this anchor that really connected people and helped them build a community for  themselves on  twitter. So but that's just one thing she did that I think is amazing. She's also the senior marketing manager for hubspot offline community and advocacy uh and for those who are familiar with hubspot, uh they are known for not just putting out a software  that helps  business, but really fostering fandom and community around that. So talking to the  person who's largely responsible for huge pieces of that is amazing, and I think it's going to be so helpful to  our audience of event  professionals. I'm really  pleased to welcome  Christina Garnett to the show. Welcome Christina,

Christina Garnett:  thank you so much for having  me. It's exciting to be here.

SUBTOPIC: How Is Community Looking For You Right Now? 00:06:50-00:13:07

Rachel Moore:  have to do a different show to, we're  talking just about all the travel and things we've been doing um  how how is community looking for you right now? I mean, so yes, we had all the virtual stuff and you're you're fantastic at that, but like, um are you, what are you excited about as kind of things open up? And we were just talking about that thing's starting to be like, oh God, can we go back to in person again? Um how are you feeling about that?

Christina Garnett:  I'm feeling  very excited. We  I feel like  across the internet  we've had to rely on technology to force and create these bonds, and  we all kind of have this shared trauma.  And  so we've we all understand kind of the good, the bad, a lot of us have shared that online if we've felt burnout or we felt stressed or we're having a bad day and we've collectively  really come together and  so  I'm really excited for the  possibility of meeting people face to face.  I'm not a hugger but like I have this really  deep knowledge of me that like I'm gonna be a hugger at least for like the first couple events I do. Um and it's it's just  it's that  connection is so priceless now and I think that  one of the  positive sides of literally the world  burning was  um  being  able to really prioritize what's important and understanding that I  think we took a lot for granted  before and so our connection with others, what's really important  to us, what really  matters,  we've really cemented those ideas now and so the people  and we've and we've also seen a lot of issues and struggles with  um differences of opinion and political ideation and and  what that looks like. And  so there's been a lot of people who have really  who have  really connected with  people in  ways that are like  you're my new family or if I'm if I'm in trouble, I'm going to reach out to my twitter friends before, I'm going to reach out to people  who like literally could  be next door  and so  the opportunity  to be able to see those people and hear them laugh and and the joke running joke is like how tall they are, like little  things like that is just so  so lovely because because those  connections have really gotten us through  a really great example um  with everything  that's been happening this week  um in the news, it's just a really solemn time and  it's hard to think like we gotta, we gotta,  you gotta keep the lights on, You got to keep things going, but you also need to be very, very understanding  and empathetic of what's  going on. And we had an  event with  our top advocates and  community champions  yesterday and honestly  it was just like  it was an injection of serotonin to me  to get all on a zoom call together all of us and be able to like  laugh  and chit chat and ask questions and talk to each other and I was like I needed  so desperately to be with those people because  they really they are the lifeblood of my  work.  I what I do serves them.  But in return I get  to work with like amazing customers and partners  who just  are some of the most brilliant and kind people I've ever met. So  that being able to put that and then potentially have that in person at inbound in boston later this year. Like I am giddy  because I I  want to like  run around BCC  and  like  come with me, we got to go to a session or there's an opportunity that we're gonna have. It's just, it's  like I felt like Disney World  before, but now I feel like I'm gonna be  like a five year old at Disneyworld because it's just gonna be so like lovely and blissful and joyful  and  yeah,  I think it's it's  you have this and I know that family is used kind of in a negatory way, kind of almost  like  that means they're gonna hurt you, right?  Yeah,  but I do feel like we've because we have this shared trauma um and because we've  we've really been able to rely  on each other and use each other to  to to really get through  some tough times, it's been really lovely to think  now we can strengthen those relationships in a physical capacity and now it's face to face and now we have this hybrid world where  these really great connections can now be made face to face and go to events together, You can go to concerts together, there's meetups happening now as things are opening up and it's it just warms my heart to see it because it's it's the next evolution of  these relationships that we've built  during this time.

Rachel Moore:  Uh I I love a  few points you said there  to just, I mean, I think  we can all relate to just  hearing someone laugh again,  particularly  with, you know, everything going on and not, you know, pandemic global Global strife going on  and things like that  um  but also  just just to feel that  like you said a serotonin infusion and I can tell by hearing you talk um this this is your jam, this, this is the thing, and largely I'm assuming probably why you're  so perfect with  what you do at hubspot um  is that  you, you see, you don't just see the benefit  of community and building those connections, you're feeling it yourself.  Um and again through that empathy, be able to say everybody needs this and and granted everyone's gonna have their own take and their own, their own lines and, and you know, the extent  to which they, what  what they call community, what they see is that, but that's what's so beautiful about  what you helped  create and again, you work, you do this at hubspot, um  and you  also do it in your  own connections that  you have online, I can  see, and again, you're  going to do it in person  as you see people, but but really just seeing that value and all driving back to what you said, you realize what's important,  um  did I want to ask you a little bit um I know and again, I know hubspot, I've known it for for years, just as being, you know, again, it's a great  tool for business and a lot of the features in it are meant to create  those connections you for  business, but I would love to hear a little bit about how your, your role at hubspot, I mean it seems like they've really prioritized as a brand needing to say, hey, it's not just about selling our product, we need a community  and and in lining  you up to help take care of that, Can  you share with us a little bit about that, about that focus there and and how you're  activating that for them and why  it's important for them and for you.

SUBTOPIC: How Is Community Looking For You Right Now? 00:06:50-00:13:07

Rachel Moore:  have to do a different show to, we're  talking just about all the travel and things we've been doing um  how how is community looking for you right now? I mean, so yes, we had all the virtual stuff and you're you're fantastic at that, but like, um are you, what are you excited about as kind of things open up? And we were just talking about that thing's starting to be like, oh God, can we go back to in person again? Um how are you feeling about that?

Christina Garnett:  I'm feeling  very excited. We  I feel like  across the internet  we've had to rely on technology to force and create these bonds, and  we all kind of have this shared trauma.  And  so we've we all understand kind of the good, the bad, a lot of us have shared that online if we've felt burnout or we felt stressed or we're having a bad day and we've collectively  really come together and  so  I'm really excited for the  possibility of meeting people face to face.  I'm not a hugger but like I have this really  deep knowledge of me that like I'm gonna be a hugger at least for like the first couple events I do. Um and it's it's just  it's that  connection is so priceless now and I think that  one of the  positive sides of literally the world  burning was  um  being  able to really prioritize what's important and understanding that I  think we took a lot for granted  before and so our connection with others, what's really important  to us, what really  matters,  we've really cemented those ideas now and so the people  and we've and we've also seen a lot of issues and struggles with  um differences of opinion and political ideation and and  what that looks like. And  so there's been a lot of people who have really  who have  really connected with  people in  ways that are like  you're my new family or if I'm if I'm in trouble, I'm going to reach out to my twitter friends before, I'm going to reach out to people  who like literally could  be next door  and so  the opportunity  to be able to see those people and hear them laugh and and the joke running joke is like how tall they are, like little  things like that is just so  so lovely because because those  connections have really gotten us through  a really great example um  with everything  that's been happening this week  um in the news, it's just a really solemn time and  it's hard to think like we gotta, we gotta,  you gotta keep the lights on, You got to keep things going, but you also need to be very, very understanding  and empathetic of what's  going on. And we had an  event with  our top advocates and  community champions  yesterday and honestly  it was just like  it was an injection of serotonin to me  to get all on a zoom call together all of us and be able to like  laugh  and chit chat and ask questions and talk to each other and I was like I needed  so desperately to be with those people because  they really they are the lifeblood of my  work.  I what I do serves them.  But in return I get  to work with like amazing customers and partners  who just  are some of the most brilliant and kind people I've ever met. So  that being able to put that and then potentially have that in person at inbound in boston later this year. Like I am giddy  because I I  want to like  run around BCC  and  like  come with me, we got to go to a session or there's an opportunity that we're gonna have. It's just, it's  like I felt like Disney World  before, but now I feel like I'm gonna be  like a five year old at Disneyworld because it's just gonna be so like lovely and blissful and joyful  and  yeah,  I think it's it's  you have this and I know that family is used kind of in a negatory way, kind of almost  like  that means they're gonna hurt you, right?  Yeah,  but I do feel like we've because we have this shared trauma um and because we've  we've really been able to rely  on each other and use each other to  to to really get through  some tough times, it's been really lovely to think  now we can strengthen those relationships in a physical capacity and now it's face to face and now we have this hybrid world where  these really great connections can now be made face to face and go to events together, You can go to concerts together, there's meetups happening now as things are opening up and it's it just warms my heart to see it because it's it's the next evolution of  these relationships that we've built  during this time.

Rachel Moore:  Uh I I love a  few points you said there  to just, I mean, I think  we can all relate to just  hearing someone laugh again,  particularly  with, you know, everything going on and not, you know, pandemic global Global strife going on  and things like that  um  but also  just just to feel that  like you said a serotonin infusion and I can tell by hearing you talk um this this is your jam, this, this is the thing, and largely I'm assuming probably why you're  so perfect with  what you do at hubspot um  is that  you, you see, you don't just see the benefit  of community and building those connections, you're feeling it yourself.  Um and again through that empathy, be able to say everybody needs this and and granted everyone's gonna have their own take and their own, their own lines and, and you know, the extent  to which they, what  what they call community, what they see is that, but that's what's so beautiful about  what you helped  create and again, you work, you do this at hubspot, um  and you  also do it in your  own connections that  you have online, I can  see, and again, you're  going to do it in person  as you see people, but but really just seeing that value and all driving back to what you said, you realize what's important,  um  did I want to ask you a little bit um I know and again, I know hubspot, I've known it for for years, just as being, you know, again, it's a great  tool for business and a lot of the features in it are meant to create  those connections you for  business, but I would love to hear a little bit about how your, your role at hubspot, I mean it seems like they've really prioritized as a brand needing to say, hey, it's not just about selling our product, we need a community  and and in lining  you up to help take care of that, Can  you share with us a little bit about that, about that focus there and and how you're  activating that for them and why  it's important for them and for you.

SUBTOPIC: Hubspot Community 00:13:07-00:16:16

Christina Garnett:  Absolutely. So I think, I think that the community and we've had the hubspot community for a while and I work with the community team to make sure that we're basically,  I'm  aligning my work is aligning with what their needs are. How can we help you, how can they help me? Um  And so I think it's just a really great extension of hubspot customer first mentality. I mean,  Customer 1st, honestly is what we're calling  community lead now.  I mean it's the same thing where it's just the verb,  it has evolved and so  um  I think that we don't think we're doing anything different. I think now we're just  using the verb ege  that is that most people  are using now to  be able to to be able to communicate  what they're doing. But  hubspot score has always been customer first offer the  customer  and we have like a voice of the customer team. We  have  um  we have hugs, so we have hubs about user groups, we  have  um partners that we work with and try to find out how can we help them, how can we help them learn, how can we help them grow.  And  so I think that what we're doing now  is we're just we're  expanding that work because as  hubspot is expanding, so  is this community that we've built over time. And so I think what you're seeing now is it looks like a garden at hubspot, but  it's because people have been  planting seeds for years, so I get I get I  get to be that person that gets to  walk in the garden that exists now, and I get to  feel like  what else can we add,  what else can we grow here, what  can we, what can we do?  So um I definitely feel like my work is on the shoulders of other people um they've done, they've done a really great  job and I think that  that you see that even from  the early days of  hubspot and I  think that that's I  think that's what really sets us apart is people genuinely care.  I think that's where a lot of communities start to struggle is because if you're using community as just a business lever,  then as soon as it doesn't work as fast for you or you're not getting the expected r o y you  wanted,  you're not going to give,  you're going to feel like it's not really worth it, like I'm just I'm not going to give as much  and what you see at hubspot of people who genuinely love the customers and partners, they they love the accolades, they love when people are succeeding, they love when people  are growing,  they, I mean, you can help someone.  Academy team does an  amazing job of this, where  When people share their certifications, you're going to see one or  two sort like  probably more than that, but you're going to  see professor to be like,  that's amazing congrats, you have to do that. They don't have to do that at all,  but they love that  because that is that is the  fruit of those  classes that they've been creating and so  you're, you're creating  these classes, but that  could turn into someone getting a  job,  That  job could change their life. That job could be like what  makes it possible for  them to buy a home, what makes it possible for them to have Children. Like  these seeds  grow into something so  much larger. And so I  think that as long  as customer first is at the heart of everything we do, Community is always going to be at the heart of everything we do. It's just

SUBTOPIC: Hubspot Community 00:13:07-00:16:16

Christina Garnett:  Absolutely. So I think, I think that the community and we've had the hubspot community for a while and I work with the community team to make sure that we're basically,  I'm  aligning my work is aligning with what their needs are. How can we help you, how can they help me? Um  And so I think it's just a really great extension of hubspot customer first mentality. I mean,  Customer 1st, honestly is what we're calling  community lead now.  I mean it's the same thing where it's just the verb,  it has evolved and so  um  I think that we don't think we're doing anything different. I think now we're just  using the verb ege  that is that most people  are using now to  be able to to be able to communicate  what they're doing. But  hubspot score has always been customer first offer the  customer  and we have like a voice of the customer team. We  have  um  we have hugs, so we have hubs about user groups, we  have  um partners that we work with and try to find out how can we help them, how can we help them learn, how can we help them grow.  And  so I think that what we're doing now  is we're just we're  expanding that work because as  hubspot is expanding, so  is this community that we've built over time. And so I think what you're seeing now is it looks like a garden at hubspot, but  it's because people have been  planting seeds for years, so I get I get I  get to be that person that gets to  walk in the garden that exists now, and I get to  feel like  what else can we add,  what else can we grow here, what  can we, what can we do?  So um I definitely feel like my work is on the shoulders of other people um they've done, they've done a really great  job and I think that  that you see that even from  the early days of  hubspot and I  think that that's I  think that's what really sets us apart is people genuinely care.  I think that's where a lot of communities start to struggle is because if you're using community as just a business lever,  then as soon as it doesn't work as fast for you or you're not getting the expected r o y you  wanted,  you're not going to give,  you're going to feel like it's not really worth it, like I'm just I'm not going to give as much  and what you see at hubspot of people who genuinely love the customers and partners, they they love the accolades, they love when people are succeeding, they love when people  are growing,  they, I mean, you can help someone.  Academy team does an  amazing job of this, where  When people share their certifications, you're going to see one or  two sort like  probably more than that, but you're going to  see professor to be like,  that's amazing congrats, you have to do that. They don't have to do that at all,  but they love that  because that is that is the  fruit of those  classes that they've been creating and so  you're, you're creating  these classes, but that  could turn into someone getting a  job,  That  job could change their life. That job could be like what  makes it possible for  them to buy a home, what makes it possible for them to have Children. Like  these seeds  grow into something so  much larger. And so I  think that as long  as customer first is at the heart of everything we do, Community is always going to be at the heart of everything we do. It's just

SUBTOPIC: Making It Easier For People to Communicate 00:16:16-00:17:05

Christina Garnett:  to communicate?  Um and we did a community really refresh that  was launched this  week.  Um, jenny swear to um,  as did an amazing job as the rest of the community team did on really spearheading that, making  sure that  we're, we're really looking at the community and  saying how can  we make this better, how can we optimize it for  you? How can we improve  this? Because  just like most things in marketing,  everything can be optimized, how can we how can we further um  improve that  experience for our customers partners.

Rachel Moore:  I love the  way you say it  like a garden and and take, you know,

SUBTOPIC: How Can We Make It Easier For People to Communicate... 00:16:16-00:17:05

Christina Garnett:  to communicate?  Um and we did a community really refresh that  was launched this  week.  Um, jenny swear to um,  as did an amazing job as the rest of the community team did on really spearheading that, making  sure that  we're, we're really looking at the community and  saying how can  we make this better, how can we optimize it for  you? How can we improve  this? Because  just like most things in marketing,  everything can be optimized, how can we how can we further um  improve that  experience for our customers partners.

Rachel Moore:  I love the  way you say it  like a garden and and take, you know,

SUBTOPIC: Building the Community of Your Attendees 00:17:05-00:18:31

Rachel Moore:  this is about people and and who who is very similar to, we we very much are customer driven, we often will like uh take feedback from our customers  and say, well  hey you had a great idea or you you see a gap and we wanna fill that gap, let's let's add to the platform and make it do what you want.  Um and then it makes it better  for everybody, but  I like that you talk about it being a garden and that this took some time to cultivate, you know like that seeds got got built um their before you, but also it'll happen now you're enjoying it, but like  you said cultivating it and still  maintaining it saying well how do we help it keep growing.  Um  And again from the standpoint of this is because it's important to people  uh and not  solely a  business decision. I'd like to ask  you. So for  our audience event professionals, you know, again, they're they're all planning these,  you know, it's easy to kind of  put in a capsule  an event right? Where it's like, okay, I know I've got a  date or dates, I've got registrations,  you know, you've got content is gonna happen in there  and make it feel like a  standalone thing. But so many of our rent professionals realize  that it should not be about that, that the the best way to make those events successful is to build the community of your attendees in your audience and let them have that recurring  infusion,

SUBTOPIC: Building the Community of Your Attendees 00:17:05-00:18:31

Rachel Moore:  this is about people and and who who is very similar to, we we very much are customer driven, we often will like uh take feedback from our customers  and say, well  hey you had a great idea or you you see a gap and we wanna fill that gap, let's let's add to the platform and make it do what you want.  Um and then it makes it better  for everybody, but  I like that you talk about it being a garden and that this took some time to cultivate, you know like that seeds got got built um their before you, but also it'll happen now you're enjoying it, but like  you said cultivating it and still  maintaining it saying well how do we help it keep growing.  Um  And again from the standpoint of this is because it's important to people  uh and not  solely a  business decision. I'd like to ask  you. So for  our audience event professionals, you know, again, they're they're all planning these,  you know, it's easy to kind of  put in a capsule  an event right? Where it's like, okay, I know I've got a  date or dates, I've got registrations,  you know, you've got content is gonna happen in there  and make it feel like a  standalone thing. But so many of our rent professionals realize  that it should not be about that, that the the best way to make those events successful is to build the community of your attendees in your audience and let them have that recurring  infusion,


TOPIC: Community Is Important 00:18:31-00:23:05

SUBTOPIC: Community Is Important 00:18:31-00:19:07

Rachel Moore:  for people  who may just be realizing,  okay,  you're right, community is  important. Um and maybe  maybe they have, they have made it more transaction in the past but realized that they do need to put that time and investment and care into it. Um What would you say are like things they should start doing um differently or some some ways like that they could start  ah  trying  to build that  community genuinely. Um you know, maybe they're just starting just getting started um just some starting steps there any any recommendations?

SUBTOPIC: What Should We Do Different For The Community? 00:18:31-00:19:07

Rachel Moore:  for people  who may just be realizing,  okay,  you're right, community is  important. Um and maybe  maybe they have, they have made it more transaction in the past but realized that they do need to put that time and investment and care into it. Um What would you say are like things they should start doing um differently or some some ways like that they could start  ah  trying  to build that  community genuinely. Um you know, maybe they're just starting just getting started um just some starting steps there any any recommendations?

SUBTOPIC: Community is Give and Take 00:19:07-00:20:39

Christina Garnett:  that you're planning a webinar,  one of the first things you're gonna think about is like what topics are valid? Are there any like  trending topics are topics that we've heard our our target audience mentioning multiple times, that they clearly want. Things like that, That's  usually the viewpoint.  So it's very much like  what do we think they would be interested in?  And if you're going to start building a  community,  it's very similar take, but you're just look instead of looking at like, what do they want?  I think one of the best  things to think about  is give and take, I think that  that's the one thing that  it almost feels uncomfortable to  say, but community  is give and take.  So  what I would  think about is what  are the uh what are all the possibilities that  if I build this  community,  what are the opportunities  for them to give? Do they want to give mentorship?  Do they want to answer questions?  Do they want to  um, do they want to volunteer for things? They want to be beta testers, they want to give their time, what, what do they want to do?  But then what do they want to take?  Because there are some incredible people in your community and there  will be people who only give  like they just  out of their, out of their heart,  they will just give everything. But the majority of what you're going to see is  takers, so  you really need to figure out what are the opportunities for value? So what can I take from this? What can, what is the, what is the overall,  like, what are the benefits of me even being in this room? And I  think that you can apply

SUBTOPIC: Community is Give and Take 00:19:07-00:20:39

Christina Garnett:  that you're planning a webinar,  one of the first things you're gonna think about is like what topics are valid? Are there any like  trending topics are topics that we've heard our our target audience mentioning multiple times, that they clearly want. Things like that, That's  usually the viewpoint.  So it's very much like  what do we think they would be interested in?  And if you're going to start building a  community,  it's very similar take, but you're just look instead of looking at like, what do they want?  I think one of the best  things to think about  is give and take, I think that  that's the one thing that  it almost feels uncomfortable to  say, but community  is give and take.  So  what I would  think about is what  are the uh what are all the possibilities that  if I build this  community,  what are the opportunities  for them to give? Do they want to give mentorship?  Do they want to answer questions?  Do they want to  um, do they want to volunteer for things? They want to be beta testers, they want to give their time, what, what do they want to do?  But then what do they want to take?  Because there are some incredible people in your community and there  will be people who only give  like they just  out of their, out of their heart,  they will just give everything. But the majority of what you're going to see is  takers, so  you really need to figure out what are the opportunities for value? So what can I take from this? What can, what is the, what is the overall,  like, what are the benefits of me even being in this room? And I  think that you can apply

SUBTOPIC: Creating Trust 00:20:39-00:21:55

Christina Garnett:  gotten those spam emails  where it's like  I can give you this target  email list that features these kind of  people and I was like, so you know  who I want to talk to,  but you're  doing it as the  villain, like  But  what if but what if we  could what if you could get  me in a room where I would want to  be, but I'm not  doing it in a shady way. I'm actually  doing it in a holistic,  genuine way, like I feel like we know what to do,  but it's like,  where's the shortcut?  Yeah,  that's the tricky  part. There is no shortcut  if you want to do it right, because people can tell and it takes time to create that trust.  So what I would  think is I would make a list honestly of  was the potential benefits of being a part of this community. What  can I take?  And then  what could theoretically people  give in order to make that community worthwhile for the business, for the community, for the fellow members, what does that look like? And I find  that  people are genuinely good if there's an if there's an understanding  of  that  give and take,  what are you asking  me to do once I'm in the room if I  understand I know what  the rules are and I will play and I will do what I need to do.

SUBTOPIC: Is There a Shortcut? 00:20:39-00:21:55

Christina Garnett:  gotten those spam emails  where it's like  I can give you this target  email list that features these kind of  people and I was like, so you know  who I want to talk to,  but you're  doing it as the  villain, like  But  what if but what if we  could what if you could get  me in a room where I would want to  be, but I'm not  doing it in a shady way. I'm actually  doing it in a holistic,  genuine way, like I feel like we know what to do,  but it's like,  where's the shortcut?  Yeah,  that's the tricky  part. There is no shortcut  if you want to do it right, because people can tell and it takes time to create that trust.  So what I would  think is I would make a list honestly of  was the potential benefits of being a part of this community. What  can I take?  And then  what could theoretically people  give in order to make that community worthwhile for the business, for the community, for the fellow members, what does that look like? And I find  that  people are genuinely good if there's an if there's an understanding  of  that  give and take,  what are you asking  me to do once I'm in the room if I  understand I know what  the rules are and I will play and I will do what I need to do.

SUBTOPIC: I Don't Know the Rules 00:21:56-00:23:05

Christina Garnett:  But if I  don't know the rules  and I don't get what I was expecting, even though that's not what you were even going to give me anyway. And  that's when I can  start that, that's when I'm more likely to misbehave or I'm more likely to leave or I'm more likely  to  to not really give what I  I thought I was going to give. I'm not really gonna be invested. And so that transparency that like long term transparency is incredibly important.  And so  I would think about, let's say  that you have an event coming up and you want to create a community around it.  What are the core values,  like what are the benefits of them going to that event?  Who would benefit the most? What kind of people, what kind of personas  would be most likely to benefit?  And  here's the thing that I think a lot of event people get wrong  sometimes the people that they  want to go to the event are  not necessarily the people who will benefit  most from the  event.  We will chase titles. Like it is our job,  we will we will  chase names and  then they won't do anything  or we'll invite someone's like V. I. P. To go to an event  and then they never tweet  about it or they don't post about it and so it's like  thank you for coming.

SUBTOPIC: Transparency Is Important 00:21:56-00:23:05

Christina Garnett:  But if I  don't know the rules  and I don't get what I was expecting, even though that's not what you were even going to give me anyway. And  that's when I can  start that, that's when I'm more likely to misbehave or I'm more likely to leave or I'm more likely  to  to not really give what I  I thought I was going to give. I'm not really gonna be invested. And so that transparency that like long term transparency is incredibly important.  And so  I would think about, let's say  that you have an event coming up and you want to create a community around it.  What are the core values,  like what are the benefits of them going to that event?  Who would benefit the most? What kind of people, what kind of personas  would be most likely to benefit?  And  here's the thing that I think a lot of event people get wrong  sometimes the people that they  want to go to the event are  not necessarily the people who will benefit  most from the  event.  We will chase titles. Like it is our job,  we will we will  chase names and  then they won't do anything  or we'll invite someone's like V. I. P. To go to an event  and then they never tweet  about it or they don't post about it and so it's like  thank you for coming.


TOPIC: Community Advice 00:18:31-00:23:05

SUBTOPIC: Community Is Important 00:18:31-00:19:07

Rachel Moore:  for people  who may just be realizing,  okay,  you're right, community is  important. Um and maybe  maybe they have, they have made it more transaction in the past but realized that they do need to put that time and investment and care into it. Um What would you say are like things they should start doing um differently or some some ways like that they could start  ah  trying  to build that  community genuinely. Um you know, maybe they're just starting just getting started um just some starting steps there any any recommendations?

SUBTOPIC: What Should We Do Different For The Community? 00:18:31-00:19:07

Rachel Moore:  for people  who may just be realizing,  okay,  you're right, community is  important. Um and maybe  maybe they have, they have made it more transaction in the past but realized that they do need to put that time and investment and care into it. Um What would you say are like things they should start doing um differently or some some ways like that they could start  ah  trying  to build that  community genuinely. Um you know, maybe they're just starting just getting started um just some starting steps there any any recommendations?

SUBTOPIC: Community is Give and Take 00:19:07-00:20:39

Christina Garnett:  that you're planning a webinar,  one of the first things you're gonna think about is like what topics are valid? Are there any like  trending topics are topics that we've heard our our target audience mentioning multiple times, that they clearly want. Things like that, That's  usually the viewpoint.  So it's very much like  what do we think they would be interested in?  And if you're going to start building a  community,  it's very similar take, but you're just look instead of looking at like, what do they want?  I think one of the best  things to think about  is give and take, I think that  that's the one thing that  it almost feels uncomfortable to  say, but community  is give and take.  So  what I would  think about is what  are the uh what are all the possibilities that  if I build this  community,  what are the opportunities  for them to give? Do they want to give mentorship?  Do they want to answer questions?  Do they want to  um, do they want to volunteer for things? They want to be beta testers, they want to give their time, what, what do they want to do?  But then what do they want to take?  Because there are some incredible people in your community and there  will be people who only give  like they just  out of their, out of their heart,  they will just give everything. But the majority of what you're going to see is  takers, so  you really need to figure out what are the opportunities for value? So what can I take from this? What can, what is the, what is the overall,  like, what are the benefits of me even being in this room? And I  think that you can apply

SUBTOPIC: Community is Give and Take 00:19:07-00:20:39

Christina Garnett:  that you're planning a webinar,  one of the first things you're gonna think about is like what topics are valid? Are there any like  trending topics are topics that we've heard our our target audience mentioning multiple times, that they clearly want. Things like that, That's  usually the viewpoint.  So it's very much like  what do we think they would be interested in?  And if you're going to start building a  community,  it's very similar take, but you're just look instead of looking at like, what do they want?  I think one of the best  things to think about  is give and take, I think that  that's the one thing that  it almost feels uncomfortable to  say, but community  is give and take.  So  what I would  think about is what  are the uh what are all the possibilities that  if I build this  community,  what are the opportunities  for them to give? Do they want to give mentorship?  Do they want to answer questions?  Do they want to  um, do they want to volunteer for things? They want to be beta testers, they want to give their time, what, what do they want to do?  But then what do they want to take?  Because there are some incredible people in your community and there  will be people who only give  like they just  out of their, out of their heart,  they will just give everything. But the majority of what you're going to see is  takers, so  you really need to figure out what are the opportunities for value? So what can I take from this? What can, what is the, what is the overall,  like, what are the benefits of me even being in this room? And I  think that you can apply

SUBTOPIC: Creating Trust 00:20:39-00:21:55

Christina Garnett:  gotten those spam emails  where it's like  I can give you this target  email list that features these kind of  people and I was like, so you know  who I want to talk to,  but you're  doing it as the  villain, like  But  what if but what if we  could what if you could get  me in a room where I would want to  be, but I'm not  doing it in a shady way. I'm actually  doing it in a holistic,  genuine way, like I feel like we know what to do,  but it's like,  where's the shortcut?  Yeah,  that's the tricky  part. There is no shortcut  if you want to do it right, because people can tell and it takes time to create that trust.  So what I would  think is I would make a list honestly of  was the potential benefits of being a part of this community. What  can I take?  And then  what could theoretically people  give in order to make that community worthwhile for the business, for the community, for the fellow members, what does that look like? And I find  that  people are genuinely good if there's an if there's an understanding  of  that  give and take,  what are you asking  me to do once I'm in the room if I  understand I know what  the rules are and I will play and I will do what I need to do.

SUBTOPIC: Is There a Shortcut? 00:20:39-00:21:55

Christina Garnett:  gotten those spam emails  where it's like  I can give you this target  email list that features these kind of  people and I was like, so you know  who I want to talk to,  but you're  doing it as the  villain, like  But  what if but what if we  could what if you could get  me in a room where I would want to  be, but I'm not  doing it in a shady way. I'm actually  doing it in a holistic,  genuine way, like I feel like we know what to do,  but it's like,  where's the shortcut?  Yeah,  that's the tricky  part. There is no shortcut  if you want to do it right, because people can tell and it takes time to create that trust.  So what I would  think is I would make a list honestly of  was the potential benefits of being a part of this community. What  can I take?  And then  what could theoretically people  give in order to make that community worthwhile for the business, for the community, for the fellow members, what does that look like? And I find  that  people are genuinely good if there's an if there's an understanding  of  that  give and take,  what are you asking  me to do once I'm in the room if I  understand I know what  the rules are and I will play and I will do what I need to do.

SUBTOPIC: I Don't Know the Rules 00:21:56-00:23:05

Christina Garnett:  But if I  don't know the rules  and I don't get what I was expecting, even though that's not what you were even going to give me anyway. And  that's when I can  start that, that's when I'm more likely to misbehave or I'm more likely to leave or I'm more likely  to  to not really give what I  I thought I was going to give. I'm not really gonna be invested. And so that transparency that like long term transparency is incredibly important.  And so  I would think about, let's say  that you have an event coming up and you want to create a community around it.  What are the core values,  like what are the benefits of them going to that event?  Who would benefit the most? What kind of people, what kind of personas  would be most likely to benefit?  And  here's the thing that I think a lot of event people get wrong  sometimes the people that they  want to go to the event are  not necessarily the people who will benefit  most from the  event.  We will chase titles. Like it is our job,  we will we will  chase names and  then they won't do anything  or we'll invite someone's like V. I. P. To go to an event  and then they never tweet  about it or they don't post about it and so it's like  thank you for coming.

SUBTOPIC: Transparency Is Important 00:21:56-00:23:05

Christina Garnett:  But if I  don't know the rules  and I don't get what I was expecting, even though that's not what you were even going to give me anyway. And  that's when I can  start that, that's when I'm more likely to misbehave or I'm more likely to leave or I'm more likely  to  to not really give what I  I thought I was going to give. I'm not really gonna be invested. And so that transparency that like long term transparency is incredibly important.  And so  I would think about, let's say  that you have an event coming up and you want to create a community around it.  What are the core values,  like what are the benefits of them going to that event?  Who would benefit the most? What kind of people, what kind of personas  would be most likely to benefit?  And  here's the thing that I think a lot of event people get wrong  sometimes the people that they  want to go to the event are  not necessarily the people who will benefit  most from the  event.  We will chase titles. Like it is our job,  we will we will  chase names and  then they won't do anything  or we'll invite someone's like V. I. P. To go to an event  and then they never tweet  about it or they don't post about it and so it's like  thank you for coming.


TOPIC: Web Three 00:23:06-00:33:19

SUBTOPIC: What is the Minimum Viable Community? 00:23:06-00:24:07

Christina Garnett:  But  but why are you? But I think I think it's that really getting down and  being incredibly  transparent even to the level where you feel uncomfortable being so honest  at the core. Like what is the minimum viable community? There's a really great um site if you've ever done a business canvas  which is like  a business plan, but it's in like one sheet with these boxes, there's the community canvas. I didn't come up with this, but it's my it's it's what I always  go back to as a  root.  Um if you go to community  hyphen canvas  dot org, you  can print it out, it's  completely free.  But it ask you these like really foundational questions  as to what is the  minimum viable community.  And it will have  you ask questions that you would  take for granted you  would skip over because it feels  too basic.  But you need those questions answered like you need a strong understanding of  like  what are the rules,  How do we communicate?  Is there a cadence?

SUBTOPIC: Community Canvas 00:23:06-00:24:07

Christina Garnett:  But  but why are you? But I think I think it's that really getting down and  being incredibly  transparent even to the level where you feel uncomfortable being so honest  at the core. Like what is the minimum viable community? There's a really great um site if you've ever done a business canvas  which is like  a business plan, but it's in like one sheet with these boxes, there's the community canvas. I didn't come up with this, but it's my it's it's what I always  go back to as a  root.  Um if you go to community  hyphen canvas  dot org, you  can print it out, it's  completely free.  But it ask you these like really foundational questions  as to what is the  minimum viable community.  And it will have  you ask questions that you would  take for granted you  would skip over because it feels  too basic.  But you need those questions answered like you need a strong understanding of  like  what are the rules,  How do we communicate?  Is there a cadence?

SUBTOPIC: Web 3.0 Communities 00:24:07-00:32:33

Christina Garnett:  And it makes you really get down to that like very  deeply rooted  foundational piece so that  you have to be honest from the  start which I think is incredibly important and then you can build  and and you're going to have to really evaluate yourself because if you are using these people and a lot of like we're seeing this a lot with Web three, they're building communities  but what it looks like is they created  a discord channel and they  they want they use  a bot to welcome everybody  and  then they only announced  when they want to do a drop or  they're trying to get people to  do like  like spam messages for them and and do tweets  but  outside of I need you to do this for me,  there's  no activity,  there's no  reciprocity and that's not community and I think  that a lot of people  who are using  community as a buzzword  for round three,  they're going  through the motions but they're doing everything is like what's the quickest way I could do  this? What is the quickest way I  could do this? And I was like oh  it's going to  to do it. Well like you don't you don't ask someone to like help you move after you know them for a week,  right? You know what the answer will  be,  you have to build up to that you have to build up to those kind of  level of favors and that's  what community is is it's  you over time you're like if I have a problem, I know who I could ask  if I need  something, I know who I can  ask  or if they want to, if they have an opportunity  I've, I've  been in this community long enough that when a really cool  thing could happen,  like it should be her,  it should be him because  I've built  that  trust that they understand that I can do  what that  what that opportunity requires and all of it takes time because trust isn't built in a day, but that's what, that's what at the end of the day, what a  community has to have is trust.  And so I think it's just incredibly important for events to think if,  if you answer that, why and your entire y is  any of the communities so they'll sell tickets?  If that's the only reason  at  what threshold of ticket sales are you going to give up at what, what threshold the ticket sales are you gonna pull back and think like I'm just not going to spend as much time on this because it's not  giving me what I expected  at this time. Like  really  evaluate what the, what the reason behind the community is and if it's  more about you  than it is about the community members,  it's going to be really hard for it to be successful because  there's gonna be days when you don't want to do it. And this is the same thing. Like we talked about being passionate about our jobs or things that you absolutely love, the things that you love, you could be sick, you could be tired, you could be hungover. You can  be like like slammed with other work but you will find the  time to do it because  there's a part of you that feels compelled that wants to do that work  community I really  think  is a passion for people and you have to care about the people in that  community because if you don't  care about them, then you're gonna do  things to check things off a  box,  You won't do things because you genuinely want to, them to benefit. You genuinely want to take care of them. You genuinely want to make sure that their needs are taken care of that. That focus is not a checkbox. Like there's  no, like there's no to do  is like make sure  people feel special

Rachel Moore:  as much as I wish there was. I mean, yeah, but it's it really is

Christina Garnett:  like you need to  care and if you  don't, if it's very  much coming from a  place of  this has to benefit me. Like that's the why.  Mm hmm.  That motivation is gonna be a barrier for you  eventually. It's not gonna be enough. It's it's there's gonna be a wall and it's like I'm going to  do this up until this  time and if I don't see this amount of return then I'm either going to stop  or I'm just going to roll back a little bit and I'm not going to invest as much and that's the last thing you should do with the community.

Rachel Moore:  Yeah. Oh my gosh, that's that's so right. And I love that pointing out  you're, you're setting  yourself up for kind of almost self predicting your failure then because yeah, you're like saying I'm only gonna do it up to this point, so if I don't get that, not gonna care, that's not community, that's not, that's not what you said about caring about the  people and  having that that  investment and stuff. And I think  we can all relate with that to where it's like  if you're, if you literally are looking at it like a chore and you cannot power through other obstacles to get something done  because you believe in it enough then then maybe rethink it. But and, and Christina. I know we only have a little bit more time with you. Um So we'll definitely have to have you back also because I also want to hear how all your travels are going to go for the, for the year and things like that.  But and also  of course inbound with that boston coming up to. Um  So I always like to  ask our guests a couple of questions just allowed to, let's get to know a little bit more about you. So just in the last couple minutes we have you  um the first one we  call it date or  desk. So  I'd like to know and it's not like a  romantic day, It's more like a calendar thing. So I'd like, I'd like to know if there's something on your calendar, your schedule  or  if there's something on  your workspace  that would tell us a little bit more about you. Um I have this little um, it's, it says it's a ball that says what's next, which is like my favorite, one of the lines from the West Wing, which is my favorite shows, but that's like on my desk. So do you have something you can share? I do.

Christina Garnett:  Um,  anyone who follows me on twitter  will not be shocked by this, but  I have  um,  I have someone that watches  over me on my desk um, keeps me honest and it's,  it's a little  wanda  love.  That makes so much sense  for you. Yes,  but it's, it's her  at the very end where she's  reading the dark hold  and I am,  I am a ferociously  ferociously passionate person.  But I  also, I  find that knowledge is power. Um, so whenever I feel powerless or whenever I feel like I'm stressed and I'm, I'm not in a position to  make things taking, like  get things taken care of, I always find myself in a book,  I always, whether it's like jane  Austen for comfort  or it's Neil Gaiman for escapism,  but I always,  I always find  that  like a book will relax me. So the fact the fact that  she is powerful, the  fact the fact that she is passionate  um the fact that she's a mother  of two. like me. Um,  but that she loves that she loves magic, she loves um and she loves learning, she understands that in order to, to be powerful, she has to  educate herself is  incredibly important. So it  has to be,  has to be my little wanda,  love  wanda, love it. And  so that segues nicely into the very last question um is there something you're reading  listening  to or watching right now that you cannot put down?  Um I am going through and doing  the audio books for Sandman  again, I've  read them, but now  I'm, I'm doing the  audio books because  they're working on the show um and I absolutely, like, I love all of Neil Gaiman's work, like I  just, he's  my, he's my favorite writer period, he just, he continues to write worlds that I, even,  even his apocalyptic world,  I find myself intrigued, You can be like, well, I'm sitting in an apocalypse now, can I sit in that one instead. Um um so  it would have to be, it would have to be  Sandman um  and apart one that I'm, that I'm doing audiobooks for right now and I'm, I'm prepping for the netflix show, I'm very excited.

Rachel Moore:  Oh, very excited, gotta and that's exactly right, you have to live when the project's gonna come out, you're like, okay, I need to go  read up and make sure and see  if they're staying true enough in the adaptation.

Christina Garnett:  I'm sadly that person, I am such that person.

Rachel Moore:   Me too, I'm Lord of the Rings was my was my,  my  mind and then the Hobbit just went off on a rail and I'm like, oh God, I'm so sad. So  sad.  Yeah. When I broke my heart I'm like, wow, okay. And for those of you who are, you know, if you're like,  no, the Hubble was great.  Great. I'm glad you enjoyed it, you know? But yeah, if you want to have that true five minute cartoon from the  eighties. Sure  that was great. Good movies. That should have been one. No,  no, no, not even Benedict cumberbatch of  smoke. Could could make

SUBTOPIC: What is the Purpose of Web Three? 00:24:07-00:32:33

Christina Garnett:  And it makes you really get down to that like very  deeply rooted  foundational piece so that  you have to be honest from the  start which I think is incredibly important and then you can build  and and you're going to have to really evaluate yourself because if you are using these people and a lot of like we're seeing this a lot with Web three, they're building communities  but what it looks like is they created  a discord channel and they  they want they use  a bot to welcome everybody  and  then they only announced  when they want to do a drop or  they're trying to get people to  do like  like spam messages for them and and do tweets  but  outside of I need you to do this for me,  there's  no activity,  there's no  reciprocity and that's not community and I think  that a lot of people  who are using  community as a buzzword  for round three,  they're going  through the motions but they're doing everything is like what's the quickest way I could do  this? What is the quickest way I  could do this? And I was like oh  it's going to  to do it. Well like you don't you don't ask someone to like help you move after you know them for a week,  right? You know what the answer will  be,  you have to build up to that you have to build up to those kind of  level of favors and that's  what community is is it's  you over time you're like if I have a problem, I know who I could ask  if I need  something, I know who I can  ask  or if they want to, if they have an opportunity  I've, I've  been in this community long enough that when a really cool  thing could happen,  like it should be her,  it should be him because  I've built  that  trust that they understand that I can do  what that  what that opportunity requires and all of it takes time because trust isn't built in a day, but that's what, that's what at the end of the day, what a  community has to have is trust.  And so I think it's just incredibly important for events to think if,  if you answer that, why and your entire y is  any of the communities so they'll sell tickets?  If that's the only reason  at  what threshold of ticket sales are you going to give up at what, what threshold the ticket sales are you gonna pull back and think like I'm just not going to spend as much time on this because it's not  giving me what I expected  at this time. Like  really  evaluate what the, what the reason behind the community is and if it's  more about you  than it is about the community members,  it's going to be really hard for it to be successful because  there's gonna be days when you don't want to do it. And this is the same thing. Like we talked about being passionate about our jobs or things that you absolutely love, the things that you love, you could be sick, you could be tired, you could be hungover. You can  be like like slammed with other work but you will find the  time to do it because  there's a part of you that feels compelled that wants to do that work  community I really  think  is a passion for people and you have to care about the people in that  community because if you don't  care about them, then you're gonna do  things to check things off a  box,  You won't do things because you genuinely want to, them to benefit. You genuinely want to take care of them. You genuinely want to make sure that their needs are taken care of that. That focus is not a checkbox. Like there's  no, like there's no to do  is like make sure  people feel special

Rachel Moore:  as much as I wish there was. I mean, yeah, but it's it really is

Christina Garnett:  like you need to  care and if you  don't, if it's very  much coming from a  place of  this has to benefit me. Like that's the why.  Mm hmm.  That motivation is gonna be a barrier for you  eventually. It's not gonna be enough. It's it's there's gonna be a wall and it's like I'm going to  do this up until this  time and if I don't see this amount of return then I'm either going to stop  or I'm just going to roll back a little bit and I'm not going to invest as much and that's the last thing you should do with the community.

Rachel Moore:  Yeah. Oh my gosh, that's that's so right. And I love that pointing out  you're, you're setting  yourself up for kind of almost self predicting your failure then because yeah, you're like saying I'm only gonna do it up to this point, so if I don't get that, not gonna care, that's not community, that's not, that's not what you said about caring about the  people and  having that that  investment and stuff. And I think  we can all relate with that to where it's like  if you're, if you literally are looking at it like a chore and you cannot power through other obstacles to get something done  because you believe in it enough then then maybe rethink it. But and, and Christina. I know we only have a little bit more time with you. Um So we'll definitely have to have you back also because I also want to hear how all your travels are going to go for the, for the year and things like that.  But and also  of course inbound with that boston coming up to. Um  So I always like to  ask our guests a couple of questions just allowed to, let's get to know a little bit more about you. So just in the last couple minutes we have you  um the first one we  call it date or  desk. So  I'd like to know and it's not like a  romantic day, It's more like a calendar thing. So I'd like, I'd like to know if there's something on your calendar, your schedule  or  if there's something on  your workspace  that would tell us a little bit more about you. Um I have this little um, it's, it says it's a ball that says what's next, which is like my favorite, one of the lines from the West Wing, which is my favorite shows, but that's like on my desk. So do you have something you can share? I do.

Christina Garnett:  Um,  anyone who follows me on twitter  will not be shocked by this, but  I have  um,  I have someone that watches  over me on my desk um, keeps me honest and it's,  it's a little  wanda  love.  That makes so much sense  for you. Yes,  but it's, it's her  at the very end where she's  reading the dark hold  and I am,  I am a ferociously  ferociously passionate person.  But I  also, I  find that knowledge is power. Um, so whenever I feel powerless or whenever I feel like I'm stressed and I'm, I'm not in a position to  make things taking, like  get things taken care of, I always find myself in a book,  I always, whether it's like jane  Austen for comfort  or it's Neil Gaiman for escapism,  but I always,  I always find  that  like a book will relax me. So the fact the fact that  she is powerful, the  fact the fact that she is passionate  um the fact that she's a mother  of two. like me. Um,  but that she loves that she loves magic, she loves um and she loves learning, she understands that in order to, to be powerful, she has to  educate herself is  incredibly important. So it  has to be,  has to be my little wanda,  love  wanda, love it. And  so that segues nicely into the very last question um is there something you're reading  listening  to or watching right now that you cannot put down?  Um I am going through and doing  the audio books for Sandman  again, I've  read them, but now  I'm, I'm doing the  audio books because  they're working on the show um and I absolutely, like, I love all of Neil Gaiman's work, like I  just, he's  my, he's my favorite writer period, he just, he continues to write worlds that I, even,  even his apocalyptic world,  I find myself intrigued, You can be like, well, I'm sitting in an apocalypse now, can I sit in that one instead. Um um so  it would have to be, it would have to be  Sandman um  and apart one that I'm, that I'm doing audiobooks for right now and I'm, I'm prepping for the netflix show, I'm very excited.

Rachel Moore:  Oh, very excited, gotta and that's exactly right, you have to live when the project's gonna come out, you're like, okay, I need to go  read up and make sure and see  if they're staying true enough in the adaptation.

Christina Garnett:  I'm sadly that person, I am such that person.

Rachel Moore:   Me too, I'm Lord of the Rings was my was my,  my  mind and then the Hobbit just went off on a rail and I'm like, oh God, I'm so sad. So  sad.  Yeah. When I broke my heart I'm like, wow, okay. And for those of you who are, you know, if you're like,  no, the Hubble was great.  Great. I'm glad you enjoyed it, you know? But yeah, if you want to have that true five minute cartoon from the  eighties. Sure  that was great. Good movies. That should have been one. No,  no, no, not even Benedict cumberbatch of  smoke. Could could make

SUBTOPIC: Christina Garnett 00:32:33-00:33:19

Rachel Moore:  um, until we meet again.  Hopefully maybe in person somewhere I would.  Right. I mean  it'd be great and like I said, I will  laugh, I laugh a lot in  person and as you can probably tell. But I  always, I always, I  always try to fill my world  with people who

Christina Garnett:  either laugh a lot or make me laugh, but I have to have laughter and music like that.  Can't, can't live without either.

Rachel Moore:  I agree. Well, may you not live without laughter or music in the  coming days and weeks and  months and uh, hopefully we'll see you around one of these awesome places you might go and visit. Uh, I know for a fact  we'll be seeing you at some  events coming up this year. So,  um, until  then, Christina Garnett thank you so much for being on the show.

SUBTOPIC: Closing Remarks 00:32:33-00:33:19

Rachel Moore:  um, until we meet again.  Hopefully maybe in person somewhere I would.  Right. I mean  it'd be great and like I said, I will  laugh, I laugh a lot in  person and as you can probably tell. But I  always, I always, I  always try to fill my world  with people who

Christina Garnett:  either laugh a lot or make me laugh, but I have to have laughter and music like that.  Can't, can't live without either.

Rachel Moore:  I agree. Well, may you not live without laughter or music in the  coming days and weeks and  months and uh, hopefully we'll see you around one of these awesome places you might go and visit. Uh, I know for a fact  we'll be seeing you at some  events coming up this year. So,  um, until  then, Christina Garnett thank you so much for being on the show.


TOPIC: Community Canvas 00:23:06-00:33:19

SUBTOPIC: What is the Minimum Viable Community? 00:23:06-00:24:07

Christina Garnett:  But  but why are you? But I think I think it's that really getting down and  being incredibly  transparent even to the level where you feel uncomfortable being so honest  at the core. Like what is the minimum viable community? There's a really great um site if you've ever done a business canvas  which is like  a business plan, but it's in like one sheet with these boxes, there's the community canvas. I didn't come up with this, but it's my it's it's what I always  go back to as a  root.  Um if you go to community  hyphen canvas  dot org, you  can print it out, it's  completely free.  But it ask you these like really foundational questions  as to what is the  minimum viable community.  And it will have  you ask questions that you would  take for granted you  would skip over because it feels  too basic.  But you need those questions answered like you need a strong understanding of  like  what are the rules,  How do we communicate?  Is there a cadence?

SUBTOPIC: Community Canvas 00:23:06-00:24:07

Christina Garnett:  But  but why are you? But I think I think it's that really getting down and  being incredibly  transparent even to the level where you feel uncomfortable being so honest  at the core. Like what is the minimum viable community? There's a really great um site if you've ever done a business canvas  which is like  a business plan, but it's in like one sheet with these boxes, there's the community canvas. I didn't come up with this, but it's my it's it's what I always  go back to as a  root.  Um if you go to community  hyphen canvas  dot org, you  can print it out, it's  completely free.  But it ask you these like really foundational questions  as to what is the  minimum viable community.  And it will have  you ask questions that you would  take for granted you  would skip over because it feels  too basic.  But you need those questions answered like you need a strong understanding of  like  what are the rules,  How do we communicate?  Is there a cadence?

SUBTOPIC: Web 3.0 Communities 00:24:07-00:32:33

Christina Garnett:  And it makes you really get down to that like very  deeply rooted  foundational piece so that  you have to be honest from the  start which I think is incredibly important and then you can build  and and you're going to have to really evaluate yourself because if you are using these people and a lot of like we're seeing this a lot with Web three, they're building communities  but what it looks like is they created  a discord channel and they  they want they use  a bot to welcome everybody  and  then they only announced  when they want to do a drop or  they're trying to get people to  do like  like spam messages for them and and do tweets  but  outside of I need you to do this for me,  there's  no activity,  there's no  reciprocity and that's not community and I think  that a lot of people  who are using  community as a buzzword  for round three,  they're going  through the motions but they're doing everything is like what's the quickest way I could do  this? What is the quickest way I  could do this? And I was like oh  it's going to  to do it. Well like you don't you don't ask someone to like help you move after you know them for a week,  right? You know what the answer will  be,  you have to build up to that you have to build up to those kind of  level of favors and that's  what community is is it's  you over time you're like if I have a problem, I know who I could ask  if I need  something, I know who I can  ask  or if they want to, if they have an opportunity  I've, I've  been in this community long enough that when a really cool  thing could happen,  like it should be her,  it should be him because  I've built  that  trust that they understand that I can do  what that  what that opportunity requires and all of it takes time because trust isn't built in a day, but that's what, that's what at the end of the day, what a  community has to have is trust.  And so I think it's just incredibly important for events to think if,  if you answer that, why and your entire y is  any of the communities so they'll sell tickets?  If that's the only reason  at  what threshold of ticket sales are you going to give up at what, what threshold the ticket sales are you gonna pull back and think like I'm just not going to spend as much time on this because it's not  giving me what I expected  at this time. Like  really  evaluate what the, what the reason behind the community is and if it's  more about you  than it is about the community members,  it's going to be really hard for it to be successful because  there's gonna be days when you don't want to do it. And this is the same thing. Like we talked about being passionate about our jobs or things that you absolutely love, the things that you love, you could be sick, you could be tired, you could be hungover. You can  be like like slammed with other work but you will find the  time to do it because  there's a part of you that feels compelled that wants to do that work  community I really  think  is a passion for people and you have to care about the people in that  community because if you don't  care about them, then you're gonna do  things to check things off a  box,  You won't do things because you genuinely want to, them to benefit. You genuinely want to take care of them. You genuinely want to make sure that their needs are taken care of that. That focus is not a checkbox. Like there's  no, like there's no to do  is like make sure  people feel special

Rachel Moore:  as much as I wish there was. I mean, yeah, but it's it really is

Christina Garnett:  like you need to  care and if you  don't, if it's very  much coming from a  place of  this has to benefit me. Like that's the why.  Mm hmm.  That motivation is gonna be a barrier for you  eventually. It's not gonna be enough. It's it's there's gonna be a wall and it's like I'm going to  do this up until this  time and if I don't see this amount of return then I'm either going to stop  or I'm just going to roll back a little bit and I'm not going to invest as much and that's the last thing you should do with the community.

Rachel Moore:  Yeah. Oh my gosh, that's that's so right. And I love that pointing out  you're, you're setting  yourself up for kind of almost self predicting your failure then because yeah, you're like saying I'm only gonna do it up to this point, so if I don't get that, not gonna care, that's not community, that's not, that's not what you said about caring about the  people and  having that that  investment and stuff. And I think  we can all relate with that to where it's like  if you're, if you literally are looking at it like a chore and you cannot power through other obstacles to get something done  because you believe in it enough then then maybe rethink it. But and, and Christina. I know we only have a little bit more time with you. Um So we'll definitely have to have you back also because I also want to hear how all your travels are going to go for the, for the year and things like that.  But and also  of course inbound with that boston coming up to. Um  So I always like to  ask our guests a couple of questions just allowed to, let's get to know a little bit more about you. So just in the last couple minutes we have you  um the first one we  call it date or  desk. So  I'd like to know and it's not like a  romantic day, It's more like a calendar thing. So I'd like, I'd like to know if there's something on your calendar, your schedule  or  if there's something on  your workspace  that would tell us a little bit more about you. Um I have this little um, it's, it says it's a ball that says what's next, which is like my favorite, one of the lines from the West Wing, which is my favorite shows, but that's like on my desk. So do you have something you can share? I do.

Christina Garnett:  Um,  anyone who follows me on twitter  will not be shocked by this, but  I have  um,  I have someone that watches  over me on my desk um, keeps me honest and it's,  it's a little  wanda  love.  That makes so much sense  for you. Yes,  but it's, it's her  at the very end where she's  reading the dark hold  and I am,  I am a ferociously  ferociously passionate person.  But I  also, I  find that knowledge is power. Um, so whenever I feel powerless or whenever I feel like I'm stressed and I'm, I'm not in a position to  make things taking, like  get things taken care of, I always find myself in a book,  I always, whether it's like jane  Austen for comfort  or it's Neil Gaiman for escapism,  but I always,  I always find  that  like a book will relax me. So the fact the fact that  she is powerful, the  fact the fact that she is passionate  um the fact that she's a mother  of two. like me. Um,  but that she loves that she loves magic, she loves um and she loves learning, she understands that in order to, to be powerful, she has to  educate herself is  incredibly important. So it  has to be,  has to be my little wanda,  love  wanda, love it. And  so that segues nicely into the very last question um is there something you're reading  listening  to or watching right now that you cannot put down?  Um I am going through and doing  the audio books for Sandman  again, I've  read them, but now  I'm, I'm doing the  audio books because  they're working on the show um and I absolutely, like, I love all of Neil Gaiman's work, like I  just, he's  my, he's my favorite writer period, he just, he continues to write worlds that I, even,  even his apocalyptic world,  I find myself intrigued, You can be like, well, I'm sitting in an apocalypse now, can I sit in that one instead. Um um so  it would have to be, it would have to be  Sandman um  and apart one that I'm, that I'm doing audiobooks for right now and I'm, I'm prepping for the netflix show, I'm very excited.

Rachel Moore:  Oh, very excited, gotta and that's exactly right, you have to live when the project's gonna come out, you're like, okay, I need to go  read up and make sure and see  if they're staying true enough in the adaptation.

Christina Garnett:  I'm sadly that person, I am such that person.

Rachel Moore:   Me too, I'm Lord of the Rings was my was my,  my  mind and then the Hobbit just went off on a rail and I'm like, oh God, I'm so sad. So  sad.  Yeah. When I broke my heart I'm like, wow, okay. And for those of you who are, you know, if you're like,  no, the Hubble was great.  Great. I'm glad you enjoyed it, you know? But yeah, if you want to have that true five minute cartoon from the  eighties. Sure  that was great. Good movies. That should have been one. No,  no, no, not even Benedict cumberbatch of  smoke. Could could make

SUBTOPIC: What is the Purpose of Web Three? 00:24:07-00:32:33

Christina Garnett:  And it makes you really get down to that like very  deeply rooted  foundational piece so that  you have to be honest from the  start which I think is incredibly important and then you can build  and and you're going to have to really evaluate yourself because if you are using these people and a lot of like we're seeing this a lot with Web three, they're building communities  but what it looks like is they created  a discord channel and they  they want they use  a bot to welcome everybody  and  then they only announced  when they want to do a drop or  they're trying to get people to  do like  like spam messages for them and and do tweets  but  outside of I need you to do this for me,  there's  no activity,  there's no  reciprocity and that's not community and I think  that a lot of people  who are using  community as a buzzword  for round three,  they're going  through the motions but they're doing everything is like what's the quickest way I could do  this? What is the quickest way I  could do this? And I was like oh  it's going to  to do it. Well like you don't you don't ask someone to like help you move after you know them for a week,  right? You know what the answer will  be,  you have to build up to that you have to build up to those kind of  level of favors and that's  what community is is it's  you over time you're like if I have a problem, I know who I could ask  if I need  something, I know who I can  ask  or if they want to, if they have an opportunity  I've, I've  been in this community long enough that when a really cool  thing could happen,  like it should be her,  it should be him because  I've built  that  trust that they understand that I can do  what that  what that opportunity requires and all of it takes time because trust isn't built in a day, but that's what, that's what at the end of the day, what a  community has to have is trust.  And so I think it's just incredibly important for events to think if,  if you answer that, why and your entire y is  any of the communities so they'll sell tickets?  If that's the only reason  at  what threshold of ticket sales are you going to give up at what, what threshold the ticket sales are you gonna pull back and think like I'm just not going to spend as much time on this because it's not  giving me what I expected  at this time. Like  really  evaluate what the, what the reason behind the community is and if it's  more about you  than it is about the community members,  it's going to be really hard for it to be successful because  there's gonna be days when you don't want to do it. And this is the same thing. Like we talked about being passionate about our jobs or things that you absolutely love, the things that you love, you could be sick, you could be tired, you could be hungover. You can  be like like slammed with other work but you will find the  time to do it because  there's a part of you that feels compelled that wants to do that work  community I really  think  is a passion for people and you have to care about the people in that  community because if you don't  care about them, then you're gonna do  things to check things off a  box,  You won't do things because you genuinely want to, them to benefit. You genuinely want to take care of them. You genuinely want to make sure that their needs are taken care of that. That focus is not a checkbox. Like there's  no, like there's no to do  is like make sure  people feel special

Rachel Moore:  as much as I wish there was. I mean, yeah, but it's it really is

Christina Garnett:  like you need to  care and if you  don't, if it's very  much coming from a  place of  this has to benefit me. Like that's the why.  Mm hmm.  That motivation is gonna be a barrier for you  eventually. It's not gonna be enough. It's it's there's gonna be a wall and it's like I'm going to  do this up until this  time and if I don't see this amount of return then I'm either going to stop  or I'm just going to roll back a little bit and I'm not going to invest as much and that's the last thing you should do with the community.

Rachel Moore:  Yeah. Oh my gosh, that's that's so right. And I love that pointing out  you're, you're setting  yourself up for kind of almost self predicting your failure then because yeah, you're like saying I'm only gonna do it up to this point, so if I don't get that, not gonna care, that's not community, that's not, that's not what you said about caring about the  people and  having that that  investment and stuff. And I think  we can all relate with that to where it's like  if you're, if you literally are looking at it like a chore and you cannot power through other obstacles to get something done  because you believe in it enough then then maybe rethink it. But and, and Christina. I know we only have a little bit more time with you. Um So we'll definitely have to have you back also because I also want to hear how all your travels are going to go for the, for the year and things like that.  But and also  of course inbound with that boston coming up to. Um  So I always like to  ask our guests a couple of questions just allowed to, let's get to know a little bit more about you. So just in the last couple minutes we have you  um the first one we  call it date or  desk. So  I'd like to know and it's not like a  romantic day, It's more like a calendar thing. So I'd like, I'd like to know if there's something on your calendar, your schedule  or  if there's something on  your workspace  that would tell us a little bit more about you. Um I have this little um, it's, it says it's a ball that says what's next, which is like my favorite, one of the lines from the West Wing, which is my favorite shows, but that's like on my desk. So do you have something you can share? I do.

Christina Garnett:  Um,  anyone who follows me on twitter  will not be shocked by this, but  I have  um,  I have someone that watches  over me on my desk um, keeps me honest and it's,  it's a little  wanda  love.  That makes so much sense  for you. Yes,  but it's, it's her  at the very end where she's  reading the dark hold  and I am,  I am a ferociously  ferociously passionate person.  But I  also, I  find that knowledge is power. Um, so whenever I feel powerless or whenever I feel like I'm stressed and I'm, I'm not in a position to  make things taking, like  get things taken care of, I always find myself in a book,  I always, whether it's like jane  Austen for comfort  or it's Neil Gaiman for escapism,  but I always,  I always find  that  like a book will relax me. So the fact the fact that  she is powerful, the  fact the fact that she is passionate  um the fact that she's a mother  of two. like me. Um,  but that she loves that she loves magic, she loves um and she loves learning, she understands that in order to, to be powerful, she has to  educate herself is  incredibly important. So it  has to be,  has to be my little wanda,  love  wanda, love it. And  so that segues nicely into the very last question um is there something you're reading  listening  to or watching right now that you cannot put down?  Um I am going through and doing  the audio books for Sandman  again, I've  read them, but now  I'm, I'm doing the  audio books because  they're working on the show um and I absolutely, like, I love all of Neil Gaiman's work, like I  just, he's  my, he's my favorite writer period, he just, he continues to write worlds that I, even,  even his apocalyptic world,  I find myself intrigued, You can be like, well, I'm sitting in an apocalypse now, can I sit in that one instead. Um um so  it would have to be, it would have to be  Sandman um  and apart one that I'm, that I'm doing audiobooks for right now and I'm, I'm prepping for the netflix show, I'm very excited.

Rachel Moore:  Oh, very excited, gotta and that's exactly right, you have to live when the project's gonna come out, you're like, okay, I need to go  read up and make sure and see  if they're staying true enough in the adaptation.

Christina Garnett:  I'm sadly that person, I am such that person.

Rachel Moore:   Me too, I'm Lord of the Rings was my was my,  my  mind and then the Hobbit just went off on a rail and I'm like, oh God, I'm so sad. So  sad.  Yeah. When I broke my heart I'm like, wow, okay. And for those of you who are, you know, if you're like,  no, the Hubble was great.  Great. I'm glad you enjoyed it, you know? But yeah, if you want to have that true five minute cartoon from the  eighties. Sure  that was great. Good movies. That should have been one. No,  no, no, not even Benedict cumberbatch of  smoke. Could could make

SUBTOPIC: Christina Garnett 00:32:33-00:33:19

Rachel Moore:  um, until we meet again.  Hopefully maybe in person somewhere I would.  Right. I mean  it'd be great and like I said, I will  laugh, I laugh a lot in  person and as you can probably tell. But I  always, I always, I  always try to fill my world  with people who

Christina Garnett:  either laugh a lot or make me laugh, but I have to have laughter and music like that.  Can't, can't live without either.

Rachel Moore:  I agree. Well, may you not live without laughter or music in the  coming days and weeks and  months and uh, hopefully we'll see you around one of these awesome places you might go and visit. Uh, I know for a fact  we'll be seeing you at some  events coming up this year. So,  um, until  then, Christina Garnett thank you so much for being on the show.

SUBTOPIC: Closing Remarks 00:32:33-00:33:19

Rachel Moore:  um, until we meet again.  Hopefully maybe in person somewhere I would.  Right. I mean  it'd be great and like I said, I will  laugh, I laugh a lot in  person and as you can probably tell. But I  always, I always, I  always try to fill my world  with people who

Christina Garnett:  either laugh a lot or make me laugh, but I have to have laughter and music like that.  Can't, can't live without either.

Rachel Moore:  I agree. Well, may you not live without laughter or music in the  coming days and weeks and  months and uh, hopefully we'll see you around one of these awesome places you might go and visit. Uh, I know for a fact  we'll be seeing you at some  events coming up this year. So,  um, until  then, Christina Garnett thank you so much for being on the show.

What Hubilo videos & podcasts to tune into next

No items found.

Get the latest Hubilo news in your inbox!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.