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Recorded on: 
October 28, 2021

IN ANY EVENT | The Thing You Didn't Know You Needed

What's the one thing we all didn't know we needed to create a memorable event experience? Martin Smith of DJ Graffiti and CEO of Overflow Marketing, recants us with the amazing powers of music in events, the new normal for what's expected from audiences and how much can solve for those desires, and the important things to keep in mind.

Host
Rachel Moore
Senior Director of Content & Community at Hubilo

Rachel Moore is the Director of Social and Broadcast Media at Hubilo, the hybrid event platform built for engagement and event excellence. She oversees Hubilo’s social media, influencer marketing, livestreaming, and podcasting initiatives. Rachel is also the public face of Hubilo, hosting their flagship events, their weekly livestream In Any Event, and their podcast EVENTtalks.

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Guest Speaker
Martin Smith
DJ, Producer & Manager at DJ Graffiti

DJ Graffiti aka has become Detroit’s go-to DJ for concerts, clubs, and corporate events. He has performed in front of audiences awaiting artists such as Jay-Z, Dave Chappelle, Eminem, Beyoncé, Snoop Dogg, Big Sean, Lupe Fiasco, J. Cole and A$AP Rocky, among others. He's also the CEO of Overflow Marketing Solutions, a digital agency providing a comprehensive suite of marketing services to help businesses predictably and repeatedly acquire clients. As a marketing strategist, he specializes in helping companies increase online engagement to improve their bottom-line goals.

Read bio

IN ANY EVENT | The Thing You Didn't Know You Needed

Key Moments & Discussion Points

Can You Even(t)? News
00:00 - 11:40

Rachel Moore, Director of Content & Communications at Hubilo, welcomes everybody to the live show. She then takes us through some of the most interesting bits of industry news of the week: - Rachel shares an article published on BizBash about hotels around the globe embracing experiential marketing with the help of technologies like AR and IoT in the wake of the pandemic. She discusses how important it is for hotels to provide unique experiences to their customers. She also points out that businesses are creating better marketing opportunities by crafting such unforgettable moments. - Rachel also discusses an article published on MPI about the importance of vaccinations in the hospitality, events, and travel sectors.

The thing you didn’t know you needed
11:41 - 18:15

Rachel shares a clip from her conversation with Martin Smith, also known as DJ Graffiti. On top of being a phenomenally gifted musician who helped many people during the pandemic by hosting virtual jamming sessions on Hubilo, he is also the CEO of Overflow Marketing. In the clip, Martin talks about the transformative powers of music and how hosting virtual jamming sessions with people became his escape during the pandemic. He talks about the transformative powers of music and how it is the thing you didn’t know you needed during events, especially virtual ones. Martin and Rachel chat about the healing powers of music and how it can help people with mental health issues.

Virtual events can enhance the potency of an experience
18:16 - 22:55

Martin shares a personal discovery he made during one of his virtual shows. He talks about how while performing virtually for a group of people, he can communicate with them and have a back-and-forth. This allows him to connect with his listeners, which he cannot do while performing at physical events. Martin tells us that because he can see the live reactions of his audience in the comments section during a virtual show, he can also adjust his set according to the mood of the attendees.

The new normal for the events industry
22:56 - 29:16

Martin explains that virtual events need to not only bring exhilarating content to their attendees but also create opportunities for them to forge connections with one another. He talks about how one of the key elements missing from virtual events is opportunities to run into like-minded people. But going forward, with the help of virtual event management and planning toolkits like Hubilo, event organizers can allow people to meet each other more organically. Martin finally shares that, according to him, the new normal for the events industry will be the co-existence of in-person, virtual, and hybrid events. He points out that after the pandemic, the surge of in-person events is inevitable. But whatever we learned during the pandemic is not simply going to go away. Organizers now realize the benefits of virtual events. So, they will work very hard to make hybrid events their priority.

Useful Stuff: Data You Knew You Needed
29:17 - 36:25

Rachel closes off the live stream by sharing critical industry data that every CMO needs as they plan their events for the next year. She also talks a little about the upcoming Submerge event, where the prime topic of discussion will be increasing employee engagement in a hybrid world.

Transcript

TOPIC: Hubilo's Livestream Show 00:00:22-00:09:29

SUBTOPIC: Hubilo's Livestream Show 00:00:22-00:01:37

Rachel Moore:  welcome everyone to Huebel owes in any event, your weekly livestream show hosted right here by Huw and yours truly Rachel more. Um thank you for all bearing with us, I I will just tell you that my  laptop needed its own version of coffee this morning read into that what you will, I hope wherever you are and whatever hour of the day it is that you are hydrating yourself with, whatever is getting you going right now, but cheers to everyone from across the globe and thank you all for joining us today here on in any event.  Um, I will do what I always do, which is ask everyone,  where are you joining us from? Pop it in the comments wherever you may be watching from, whether you're doing live or the replay that still counts. Um you can pop it in the comments for linkedin on facebook, also reply on twitter and of course in youtube, if you want to put it in the chat there as well, uh, love to hear where everyone's from, I will tell you, I'm joining you from Denver colorado. Um

SUBTOPIC: Tell Me About Your Home Studio Setup 00:01:37-00:03:03

Rachel Moore:  Uh as you may know who Belo got its start and and most of our employee team is based in India, so it's lovely to see some of our people from there  um but yes, thank you all for joining and uh keep it coming in the chat. I'd love to hear um where you're joining from and tell me about your home studio setup, like all of us are probably having some kind of thing where we can be on video at some point. Look, our best  um some apps out there have filters even built in, but what do you do to stay on on the forefront  of your best look and feel for your home, give us your tips because lighting, I will tell you is one of the big ones um there honestly, we also have a bangalore, very lovely. Keep keep going in the chat. If you do see someone in the chat that you can connect with because they're in your same geo go for it or maybe they're from somewhere you want to visit. Uh make sure you connect with them there, especially if you're watching on linkedin is a great place to connect. I see we have some more India as well. Thanks all for joining.  You know, this reminds me, I actually need to go um

SUBTOPIC: Belo Home Studio Chat 00:01:37-00:03:03

Rachel Moore:  Uh as you may know who Belo got its start and and most of our employee team is based in India, so it's lovely to see some of our people from there  um but yes, thank you all for joining and uh keep it coming in the chat. I'd love to hear um where you're joining from and tell me about your home studio setup, like all of us are probably having some kind of thing where we can be on video at some point. Look, our best  um some apps out there have filters even built in, but what do you do to stay on on the forefront  of your best look and feel for your home, give us your tips because lighting, I will tell you is one of the big ones um there honestly, we also have a bangalore, very lovely. Keep keep going in the chat. If you do see someone in the chat that you can connect with because they're in your same geo go for it or maybe they're from somewhere you want to visit. Uh make sure you connect with them there, especially if you're watching on linkedin is a great place to connect. I see we have some more India as well. Thanks all for joining.  You know, this reminds me, I actually need to go um

SUBTOPIC: We're Gonna Talk About The Amazing Powers of Music 00:03:03-00:05:30

Rachel Moore:  the amazing powers of music um and and how it might be the thing that we didn't know we needed in events these days. So really excited to bring um bring that to you today. So let's dive in first. I want to let you know what you're watching today. So  you are here with us on, in any event hosted by Hugh below.  And essentially this is a weekly um a weekly show that we bring you here live stream on our social feeds which is on our linkedin page, our twitter account or facebook page and our youtube channel and you can find us on all of those places at below on twitter. We are at hue below connect but we bring you this show each week as a resource for those magical people we all know and love event planners, event organizers, event marketers, event tech platforms. If you work in any capacity and events industry, this show is for you. So again, if you are watching right now and like I know someone who works in events tagged them, bring them into  this conversation because we bring this to you every week. What we do on each show is we go through some current news in the events industry just to make sure it's it's front of mind for you. Give you something to chat about as well and have on your radar. We always bring you a featured guest to talk about an aspect of the events industry, possibly predictions  trends, the state of affairs  aspects to your events that you probably should be tapping into to make them even better. Um So we have a wonderful guest for that today and we also always bring you useful stuff. Look we get all of us really try to our bootstrapping a lot of time right? We're always trying to hey how can that will help me level up my game.  Um Sometimes some of us some of us take courses um we get in groups and chat about things  or we just look up resources online. Cubillo actually has a wealth of resources. We love to give to you for free because we realize we're all here to try to make events better. So stay tuned for that. We will be covering that toward the end. So  um that is what you're watching right now. So thank you for joining us. Uh do me a favor and share this out as well. That always helps us get some more eyeballs on the show

SUBTOPIC: Won't You Tag A Friend? 00:03:03-00:05:21

Rachel Moore:  the amazing powers of music um and and how it might be the thing that we didn't know we needed in events these days. So really excited to bring um bring that to you today. So let's dive in first. I want to let you know what you're watching today. So  you are here with us on, in any event hosted by Hugh below.  And essentially this is a weekly um a weekly show that we bring you here live stream on our social feeds which is on our linkedin page, our twitter account or facebook page and our youtube channel and you can find us on all of those places at below on twitter. We are at hue below connect but we bring you this show each week as a resource for those magical people we all know and love event planners, event organizers, event marketers, event tech platforms. If you work in any capacity and events industry, this show is for you. So again, if you are watching right now and like I know someone who works in events tagged them, bring them into  this conversation because we bring this to you every week. What we do on each show is we go through some current news in the events industry just to make sure it's it's front of mind for you. Give you something to chat about as well and have on your radar. We always bring you a featured guest to talk about an aspect of the events industry, possibly predictions  trends, the state of affairs  aspects to your events that you probably should be tapping into to make them even better. Um So we have a wonderful guest for that today and we also always bring you useful stuff. Look we get all of us really try to our bootstrapping a lot of time right? We're always trying to hey how can that will help me level up my game.  Um Sometimes some of us some of us take courses um we get in groups and chat about things  or we just look up resources online. Cubillo actually has a wealth of resources. We love to give to you for free because we realize we're all here to try to make events better. So stay tuned for that. We will be covering that toward the end. So

SUBTOPIC: Experiential Marketing For Hotels 00:05:21-00:07:45

Rachel Moore:  because like I said this is meant to be a help and we definitely want to make it helpful for you with that. Let us go ahead and dive into the first new set for today. That can you even to news. Um we're gonna talk about hotels here. So let me go ahead and bring this onto the screen.  Let's see, I'm just gonna put this on here. All right. Uh, so, um, for hotels were talking about how hotels are embracing experiential marketing. So, um, what's interesting is that we're finding that  from neon polar bears to a our experiences, a lot of the big hotel brands around the globe are going beyond. They're realizing that they are just coming back from a hole over over a year where people were really connecting through all kinds of technology and not in person. Why not incorporate those experiences into their marketing.  So, a really interesting article there about how um as things take off, they're really trying to immerse you into an experience and a feeling that's extraordinary. That isn't just you walking through doors into your standard hotel lobby, but instead it's like, hey,  this feels special. Uh and also tactile, right? You're like, I, I can see, I actually want to reach out and touch the vegetation that's happening at that Fairmont feeling uh stand right there, but just making it to where you can actually smell it, touch it and things like that. You know, obviously  using vegetation is awesome murals. I love this actually where you can see that the artwork has gone in and there's meaning behind it and it just gives you that little more of sensation rather than just feeling you're walking into any kind of building. I'm gonna share this link in the chat because it's really interesting to see how some of these hotels are doing this. And for those of you out there who are often looking for, okay, what are some creative ideas we can use in our experiential marketing or marketing approach?  Uh great ideas in there. Um And and the great part is typically you can partner with just about anybody to make that kind of effort happen and it looks really amazing. So I love that story um about the hotels and you know, as we continue to see people travel

SUBTOPIC: Experiential Marketing For Hotels 00:05:30-00:07:45

Rachel Moore:  Let's see, I'm just gonna put this on here. All right. Uh, so, um, for hotels were talking about how hotels are embracing experiential marketing. So, um, what's interesting is that we're finding that  from neon polar bears to a our experiences, a lot of the big hotel brands around the globe are going beyond. They're realizing that they are just coming back from a hole over over a year where people were really connecting through all kinds of technology and not in person. Why not incorporate those experiences into their marketing.  So, a really interesting article there about how um as things take off, they're really trying to immerse you into an experience and a feeling that's extraordinary. That isn't just you walking through doors into your standard hotel lobby, but instead it's like, hey,  this feels special. Uh and also tactile, right? You're like, I, I can see, I actually want to reach out and touch the vegetation that's happening at that Fairmont feeling uh stand right there, but just making it to where you can actually smell it, touch it and things like that. You know, obviously  using vegetation is awesome murals. I love this actually where you can see that the artwork has gone in and there's meaning behind it and it just gives you that little more of sensation rather than just feeling you're walking into any kind of building. I'm gonna share this link in the chat because it's really interesting to see how some of these hotels are doing this. And for those of you out there who are often looking for, okay, what are some creative ideas we can use in our experiential marketing or marketing approach?  Uh great ideas in there. Um And and the great part is typically you can partner with just about anybody to make that kind of effort happen and it looks really amazing. So I love that story um about the hotels and you know, as we continue to see people travel

SUBTOPIC: Vaccination Matters 00:07:45-00:08:45

Rachel Moore:  story we're gonna get we were going to touch on something that's been pretty front of mind for months. Uh and that is vaccinations. Okay, so um one thing we found this week was there's an interesting blog um opinion article on M. P. I. About why vaccinations matter to our industry and let me go ahead and uh  let me share my screen here with that.  Uh Let me I did share my screen, let me go ahead and share this tab. Got it one second, I need to share. Let me share the correct tab with you so you can see what I'm seeing because that's important. That's how we want to roll. Alright, so let me share my window now. You guys have it. All right, let me get it on the screen. I can do this and so can you.

SUBTOPIC: In Person Events 00:08:45-00:09:29

Rachel Moore:  that aside what it is talking about is how  actually in person events that many of the facilities that are.  Oh pardon me  are hosting these events. Excuse me, let me have a drink of my coffee. I told you my laptop needed caffeine and now do it now. So do I  happens to the best of us. Right? That's why you always want to keep something like a cough drop right near  where you're going live because then you can cover yourself there,  pardon me. All right,


TOPIC: Hubilo's Livestream Show 00:00:22-00:05:30

SUBTOPIC: Hubilo's  In Any Event Livestream Show 00:00:22-00:01:37

Rachel Moore:  welcome everyone to Huebel owes in any event, your weekly livestream show hosted right here by Huw and yours truly Rachel more. Um thank you for all bearing with us, I I will just tell you that my  laptop needed its own version of coffee this morning read into that what you will, I hope wherever you are and whatever hour of the day it is that you are hydrating yourself with, whatever is getting you going right now, but cheers to everyone from across the globe and thank you all for joining us today here on in any event.  Um, I will do what I always do, which is ask everyone,  where are you joining us from? Pop it in the comments wherever you may be watching from, whether you're doing live or the replay that still counts. Um you can pop it in the comments for linkedin on facebook, also reply on twitter and of course in youtube, if you want to put it in the chat there as well, uh, love to hear where everyone's from, I will tell you, I'm joining you from Denver colorado. Um

SUBTOPIC: Huebel Owes Livestream 00:00:22-00:01:37

Rachel Moore:  welcome everyone to Huebel owes in any event, your weekly livestream show hosted right here by Huw and yours truly Rachel more. Um thank you for all bearing with us, I I will just tell you that my  laptop needed its own version of coffee this morning read into that what you will, I hope wherever you are and whatever hour of the day it is that you are hydrating yourself with, whatever is getting you going right now, but cheers to everyone from across the globe and thank you all for joining us today here on in any event.  Um, I will do what I always do, which is ask everyone,  where are you joining us from? Pop it in the comments wherever you may be watching from, whether you're doing live or the replay that still counts. Um you can pop it in the comments for linkedin on facebook, also reply on twitter and of course in youtube, if you want to put it in the chat there as well, uh, love to hear where everyone's from, I will tell you, I'm joining you from Denver colorado. Um

SUBTOPIC: Tell Me About Your Home Studio Setup 00:01:37-00:03:03

Rachel Moore:  Uh as you may know who Belo got its start and and most of our employee team is based in India, so it's lovely to see some of our people from there  um but yes, thank you all for joining and uh keep it coming in the chat. I'd love to hear um where you're joining from and tell me about your home studio setup, like all of us are probably having some kind of thing where we can be on video at some point. Look, our best  um some apps out there have filters even built in, but what do you do to stay on on the forefront  of your best look and feel for your home, give us your tips because lighting, I will tell you is one of the big ones um there honestly, we also have a bangalore, very lovely. Keep keep going in the chat. If you do see someone in the chat that you can connect with because they're in your same geo go for it or maybe they're from somewhere you want to visit. Uh make sure you connect with them there, especially if you're watching on linkedin is a great place to connect. I see we have some more India as well. Thanks all for joining.  You know, this reminds me, I actually need to go um

SUBTOPIC: Belo Home Studio Chat 00:01:37-00:03:03

Rachel Moore:  Uh as you may know who Belo got its start and and most of our employee team is based in India, so it's lovely to see some of our people from there  um but yes, thank you all for joining and uh keep it coming in the chat. I'd love to hear um where you're joining from and tell me about your home studio setup, like all of us are probably having some kind of thing where we can be on video at some point. Look, our best  um some apps out there have filters even built in, but what do you do to stay on on the forefront  of your best look and feel for your home, give us your tips because lighting, I will tell you is one of the big ones um there honestly, we also have a bangalore, very lovely. Keep keep going in the chat. If you do see someone in the chat that you can connect with because they're in your same geo go for it or maybe they're from somewhere you want to visit. Uh make sure you connect with them there, especially if you're watching on linkedin is a great place to connect. I see we have some more India as well. Thanks all for joining.  You know, this reminds me, I actually need to go um

SUBTOPIC: We're Gonna Talk About The Amazing Powers of Music 00:03:03-00:05:30

Rachel Moore:  the amazing powers of music um and and how it might be the thing that we didn't know we needed in events these days. So really excited to bring um bring that to you today. So let's dive in first. I want to let you know what you're watching today. So  you are here with us on, in any event hosted by Hugh below.  And essentially this is a weekly um a weekly show that we bring you here live stream on our social feeds which is on our linkedin page, our twitter account or facebook page and our youtube channel and you can find us on all of those places at below on twitter. We are at hue below connect but we bring you this show each week as a resource for those magical people we all know and love event planners, event organizers, event marketers, event tech platforms. If you work in any capacity and events industry, this show is for you. So again, if you are watching right now and like I know someone who works in events tagged them, bring them into  this conversation because we bring this to you every week. What we do on each show is we go through some current news in the events industry just to make sure it's it's front of mind for you. Give you something to chat about as well and have on your radar. We always bring you a featured guest to talk about an aspect of the events industry, possibly predictions  trends, the state of affairs  aspects to your events that you probably should be tapping into to make them even better. Um So we have a wonderful guest for that today and we also always bring you useful stuff. Look we get all of us really try to our bootstrapping a lot of time right? We're always trying to hey how can that will help me level up my game.  Um Sometimes some of us some of us take courses um we get in groups and chat about things  or we just look up resources online. Cubillo actually has a wealth of resources. We love to give to you for free because we realize we're all here to try to make events better. So stay tuned for that. We will be covering that toward the end. So  um that is what you're watching right now. So thank you for joining us. Uh do me a favor and share this out as well. That always helps us get some more eyeballs on the show

SUBTOPIC: Won't You Tag A Friend? 00:03:03-00:05:21

Rachel Moore:  the amazing powers of music um and and how it might be the thing that we didn't know we needed in events these days. So really excited to bring um bring that to you today. So let's dive in first. I want to let you know what you're watching today. So  you are here with us on, in any event hosted by Hugh below.  And essentially this is a weekly um a weekly show that we bring you here live stream on our social feeds which is on our linkedin page, our twitter account or facebook page and our youtube channel and you can find us on all of those places at below on twitter. We are at hue below connect but we bring you this show each week as a resource for those magical people we all know and love event planners, event organizers, event marketers, event tech platforms. If you work in any capacity and events industry, this show is for you. So again, if you are watching right now and like I know someone who works in events tagged them, bring them into  this conversation because we bring this to you every week. What we do on each show is we go through some current news in the events industry just to make sure it's it's front of mind for you. Give you something to chat about as well and have on your radar. We always bring you a featured guest to talk about an aspect of the events industry, possibly predictions  trends, the state of affairs  aspects to your events that you probably should be tapping into to make them even better. Um So we have a wonderful guest for that today and we also always bring you useful stuff. Look we get all of us really try to our bootstrapping a lot of time right? We're always trying to hey how can that will help me level up my game.  Um Sometimes some of us some of us take courses um we get in groups and chat about things  or we just look up resources online. Cubillo actually has a wealth of resources. We love to give to you for free because we realize we're all here to try to make events better. So stay tuned for that. We will be covering that toward the end. So


TOPIC: Event News 00:05:30-00:11:36

SUBTOPIC: Experiential Marketing For Hotels 00:05:30-00:07:45

Rachel Moore:  Let's see, I'm just gonna put this on here. All right. Uh, so, um, for hotels were talking about how hotels are embracing experiential marketing. So, um, what's interesting is that we're finding that  from neon polar bears to a our experiences, a lot of the big hotel brands around the globe are going beyond. They're realizing that they are just coming back from a hole over over a year where people were really connecting through all kinds of technology and not in person. Why not incorporate those experiences into their marketing.  So, a really interesting article there about how um as things take off, they're really trying to immerse you into an experience and a feeling that's extraordinary. That isn't just you walking through doors into your standard hotel lobby, but instead it's like, hey,  this feels special. Uh and also tactile, right? You're like, I, I can see, I actually want to reach out and touch the vegetation that's happening at that Fairmont feeling uh stand right there, but just making it to where you can actually smell it, touch it and things like that. You know, obviously  using vegetation is awesome murals. I love this actually where you can see that the artwork has gone in and there's meaning behind it and it just gives you that little more of sensation rather than just feeling you're walking into any kind of building. I'm gonna share this link in the chat because it's really interesting to see how some of these hotels are doing this. And for those of you out there who are often looking for, okay, what are some creative ideas we can use in our experiential marketing or marketing approach?  Uh great ideas in there. Um And and the great part is typically you can partner with just about anybody to make that kind of effort happen and it looks really amazing. So I love that story um about the hotels and you know, as we continue to see people travel

SUBTOPIC: Why Vaccination Matters to Our Industry? 00:07:45-00:11:36

Rachel Moore:  story we're gonna get we were going to touch on something that's been pretty front of mind for months. Uh and that is vaccinations. Okay, so um one thing we found this week was there's an interesting blog um opinion article on M. P. I. About why vaccinations matter to our industry and let me go ahead and uh  let me share my screen here with that.  Uh Let me I did share my screen, let me go ahead and share this tab. Got it one second, I need to share. Let me share the correct tab with you so you can see what I'm seeing because that's important. That's how we want to roll. Alright, so let me share my window now. You guys have it. All right, let me get it on the screen. I can do this and so can you.  All right, so um so this was an interesting article I thought about why vaccination matter store industry and there's some interesting things in there too. And first and foremost, the author um on M. P. I. She she really does make sure that we understand that. Uh there there's a whole bunch of questions and reasons and everything around why people may or may not be getting vaccinated. So  that aside what it is talking about is how  actually in person events that many of the facilities that are.  Oh pardon me  are hosting these events. Excuse me, let me have a drink of my coffee. I told you my laptop needed caffeine and now do it now. So do I  happens to the best of us. Right? That's why you always want to keep something like a cough drop right near  where you're going live because then you can cover yourself there,  pardon me. All right,  we are back. Thank you guys. I'm sorry, I'm fine. Um just went down the wrong pipe. It happens. Um But this article is really interesting because it talks about  for the past few months we've seen signs of recovery, but it's also talking about how a lot of these facilities may be better equipped to be safer than say if you go to the grocery store. Um, they're talking about H Vac or ventilation. They're talking about the fact that many of these facilities are already requiring  staff as well as attendees of people entering the facility that had to be vaccinated.  So oftentimes when you are attending these events in person, you have that kind of safety built in there. Um, but the crux of it is you use the data to demonstrate how you can hold a safe event and then communicate to your stakeholders, why it's safer  and therefore why in person can happen Now, as you know, you below is always going to believe in the hybrid and at making sure virtual is part of it because it's going to be, it should be. People are gonna expect that from here on out.  But if people are gonna be attending things in person, again, knowing the facts and knowing the safety protocols of where the event is happening is going to be incredibly important. So for all of us out there who are planning in any way, any kind of in person event,  we need to make sure we're communicating that explicitly to our attendees or sponsors are, you know, partners, investors, everything like that. So really interesting stuff this week on. Can you event news and again, let me drop that  that particular article link in the, in the chat, I would love to hear your feedback to um if you are planning to attend events coming up in the next few months, um are you checking, you know, are they saying that, you know, vaccinations are required to be at the event? Are you planning to also do your own safety protocols  in addition to being vaccinated or just to protect yourself  or not? You know, let's let's hear from everybody, kind of what your considerations are and also really keen on knowing what your audiences think about um what those particular safety protocols and measures will be alright. So that was, can you event news again, if you feel like there's a new story out there about the events industry that we should be talking about on the show,  drop it in the comments and we'll include it next, next time on this show,

SUBTOPIC: Vaccination Matters 00:07:45-00:08:45

Rachel Moore:  story we're gonna get we were going to touch on something that's been pretty front of mind for months. Uh and that is vaccinations. Okay, so um one thing we found this week was there's an interesting blog um opinion article on M. P. I. About why vaccinations matter to our industry and let me go ahead and uh  let me share my screen here with that.  Uh Let me I did share my screen, let me go ahead and share this tab. Got it one second, I need to share. Let me share the correct tab with you so you can see what I'm seeing because that's important. That's how we want to roll. Alright, so let me share my window now. You guys have it. All right, let me get it on the screen. I can do this and so can you.

SUBTOPIC: In Person Events 00:08:45-00:09:29

Rachel Moore:  that aside what it is talking about is how  actually in person events that many of the facilities that are.  Oh pardon me  are hosting these events. Excuse me, let me have a drink of my coffee. I told you my laptop needed caffeine and now do it now. So do I  happens to the best of us. Right? That's why you always want to keep something like a cough drop right near  where you're going live because then you can cover yourself there,  pardon me. All right,


TOPIC: Event News 00:09:29-00:23:03

SUBTOPIC: Can You Event News? 00:09:29-00:12:41

Rachel Moore:  for the past few months we've seen signs of recovery, but it's also talking about how a lot of these facilities may be better equipped to be safer than say if you go to the grocery store. Um, they're talking about H Vac or ventilation. They're talking about the fact that many of these facilities are already requiring  staff as well as attendees of people entering the facility that had to be vaccinated.  So oftentimes when you are attending these events in person, you have that kind of safety built in there. Um, but the crux of it is you use the data to demonstrate how you can hold a safe event and then communicate to your stakeholders, why it's safer  and therefore why in person can happen Now, as you know, you below is always going to believe in the hybrid and at making sure virtual is part of it because it's going to be, it should be. People are gonna expect that from here on out.  But if people are gonna be attending things in person, again, knowing the facts and knowing the safety protocols of where the event is happening is going to be incredibly important. So for all of us out there who are planning in any way, any kind of in person event,  we need to make sure we're communicating that explicitly to our attendees or sponsors are, you know, partners, investors, everything like that. So really interesting stuff this week on. Can you event news and again, let me drop that  that particular article link in the, in the chat, I would love to hear your feedback to um if you are planning to attend events coming up in the next few months, um are you checking, you know, are they saying that, you know, vaccinations are required to be at the event? Are you planning to also do your own safety protocols  in addition to being vaccinated or just to protect yourself  or not? You know, let's let's hear from everybody, kind of what your considerations are and also really keen on knowing what your audiences think about um what those particular safety protocols and measures will be alright. So that was, can you event news again, if you feel like there's a new story out there about the events industry that we should be talking about on the show,  drop it in the comments and we'll include it next, next time on this show,  which brings us to the next segment of today's show. So every week we bring you a featured guest.  Um this, this particular individual was such a pleasure to talk to and it's very timely that we have him on this week because um for those of you who may have been, especially I'm talking to those of us who worked at you below. Um we had quite a couple quite a big couple of weeks there because we announced our series B funding in the first, the first week of october, actually, the second week of october. And then the following week we had our big events are submerged event than october installment of the submerged series. So we were coming off some busy weeks there. And one thing we all really uh discovered that was happening on our feed that wound up being very cathartic,

SUBTOPIC: Our Featured Guest is DJ Graffiti 00:11:36-00:12:41

Rachel Moore:  which brings us to the next segment of today's show. So every week we bring you a featured guest.  Um this, this particular individual was such a pleasure to talk to and it's very timely that we have him on this week because um for those of you who may have been, especially I'm talking to those of us who worked at you below. Um we had quite a couple quite a big couple of weeks there because we announced our series B funding in the first, the first week of october, actually, the second week of october. And then the following week we had our big events are submerged event than october installment of the submerged series. So we were coming off some busy weeks there. And one thing we all really uh discovered that was happening on our feed that wound up being very cathartic,

SUBTOPIC: Overflow Marketing CEO and Music DJ 00:12:41-00:19:18

Rachel Moore:  and he speaks through his deejaying, which is amazing. And he's also the ceo of overflow marketing. And so we we connected earlier this week after he had done uh an online DJ party on a friday.  And so many of our, my my colleagues that you below and a lot of other people had attended. And it was just really amazing. So,  we kind of, we opened up this particular segment just talking about ways we need to catch up, but also kind of what he's doing and how he's using music as a medium to really give people the thing they didn't know they need, let's take a look  about, you know, the world at large, we could talk about the fact that squid game is like everybody's watching that apparently  um on netflix or something except me,

Martin Smith:  except me,  it's on my list to do up to do because I'm like okay, I can't be completely left out of pop culture.

Rachel Moore:  I know apparently uh you had the like most epic friday virtual party a couple of weeks ago and I was, I'll just share this uh martin. I was just, I was sitting at with a few other people were all fully vaccinated, but we're all at like a little  brainstorming slash coworking thing and literally everyone in the room I arrived and they all had your show going on their linkedin feed so it was awesome.

Martin Smith:  That is amazing. Thank you so much Rachel. And yes,  the party was on Hugh below. I mean it was amazing that the vibes, the energy in there was so great from from start to finish man, it kind of blew me away. I mean I always,  it's, it's like that all the time, but every time I'm just, I'm like a deer in headlights, I'm like, oh my goodness, I can't believe I'm just caught up. So I love it, I'm just excited to be here and I'm thankful that you're having me here and congratulations to you below on that funding round, that's what I want to say because my whole idea for the party was to bring together the event industry bring together remote workers  and just have a great time and it just so happened to fall right at the end of that week when the announcement came out and  pr buzz going everywhere. And so it helped out both of us. So it was awesome when Covid 19 hit pandemic hit,  it became a getaway to be able to come down into my basement studio, which you see me in right now, if you're watching this visually, but  to just be able to rock with people all over the world from my basement and do what I love  and working with companies, right? So that's the marketing angles here, the deejaying angles here, and it's it's healing in a certain way. It that that was the part that snuck up on me, I didn't realize how much it would mean to other people and how much people would say  I needed, I didn't know how much I needed this. This has been so amazing. When can we do this again? Right. And it's it's I started looking into kind of, the transformative effects of music and the healing effects of music and how mental health  people going through mental health, kind of  higher level,  you know, clinical  things that they're dealing with. They use music to try and help them through, Right? And so I was like, man, I'm seeing a small portion of that in in my live streams and it's doing the same thing for me,

Rachel Moore:  I don't know if all of you are nodding right now or agreeing. But uh I know just watching my, my colleagues enjoy that music party really spoke to me and, and made me think, and I hope it's making you think to like, okay, what are the aspects of experience as human beings these days? What, what's not happening that we are missing out on?  Um and it obviously kind of boils down, you don't know what, you don't know. Um and and we'll talk about that in one of the upcoming segments where um you may think DJ party online, maybe that doesn't sound particularly riveting,  but once you get into it, it's amazing. And I'll share to uh internally, we did a team building exercise that you below where we did an escape room online, and I may have brought this up in a prior episode of in any event,  but I remember going into it, I'm like, I've been to to escape rooms or had been before covid started, and I was like, okay, I just cannot even see how this is gonna be remotely the same. It was actually really fun. And and it surprised me how effectively it was done. And so that's again, where DJ graffiti is coming coming out about this too, because it's like,  you may not, you may have assumptions that something is not going to be entertaining or not going to be meaningful to you because you just can't imagine or can't see how it could be online. And then you go to and you're like, oh my goodness, this is not even what I thought. And I'm so glad I realized or I encountered that it was gonna be great.  Yeah, and paulie and I see you two Yes escape rooms online. Um, and and if anyone needs a recommendation, we we can drop that in the comments too.  Also cooking, you know, cooking lessons and things like that. Um, we and even at UW events, we've seen people do comedy, we've seen people do um magic magician stuff. I mean, it's it's amazing. I again, and bingo the drag tasted huge bingo game. We did jeopardy at our last submerge event in october which was so fun. Um, and if Jessica Connelly are events directors out there watching um I am going to beat you next time.  She was really difficult and she wound up sweeping the floor. So I have a very competitive spirit, especially in jeopardy. So that was really tough.  But let's move on to the um, to listen to what DJ graffiti has to say to just about  that virtual aspect.  So going beyond what we think or assume may not be possible. Now let's go the complete go completely farther that and say maybe things are possible through virtual that weren't possible in person. Maybe it has actually added to the experience  and the, the experience has increased or improved exponentially  beyond what it would have been in person. So that is some fascinating stuff we're about to hear from DJ graffiti right now

Martin Smith:  really started was one of my, you know, in person clients, duo security, which has been acquired by Cisco systems now.  They were started right here in the city where I live and arbor michigan and so  we just had a great working relationship and I would do several events for them in the course of a year. They were saying, well we saw you doing this DJ stuff and I was just doing it for myself. At that point I would jump on facebook and jump on Youtube and just play for, you know, my fans, friends, family  and they caught one of those streams and said, why don't you come on and do that for us. So I said, okay, you know, why not?

SUBTOPIC: Overflow Marketing CEO and Music DJ 00:12:41-00:19:18

Rachel Moore:  and he speaks through his deejaying, which is amazing. And he's also the ceo of overflow marketing. And so we we connected earlier this week after he had done uh an online DJ party on a friday.  And so many of our, my my colleagues that you below and a lot of other people had attended. And it was just really amazing. So,  we kind of, we opened up this particular segment just talking about ways we need to catch up, but also kind of what he's doing and how he's using music as a medium to really give people the thing they didn't know they need, let's take a look  about, you know, the world at large, we could talk about the fact that squid game is like everybody's watching that apparently  um on netflix or something except me,

Martin Smith:  except me,  it's on my list to do up to do because I'm like okay, I can't be completely left out of pop culture.

Rachel Moore:  I know apparently uh you had the like most epic friday virtual party a couple of weeks ago and I was, I'll just share this uh martin. I was just, I was sitting at with a few other people were all fully vaccinated, but we're all at like a little  brainstorming slash coworking thing and literally everyone in the room I arrived and they all had your show going on their linkedin feed so it was awesome.

Martin Smith:  That is amazing. Thank you so much Rachel. And yes,  the party was on Hugh below. I mean it was amazing that the vibes, the energy in there was so great from from start to finish man, it kind of blew me away. I mean I always,  it's, it's like that all the time, but every time I'm just, I'm like a deer in headlights, I'm like, oh my goodness, I can't believe I'm just caught up. So I love it, I'm just excited to be here and I'm thankful that you're having me here and congratulations to you below on that funding round, that's what I want to say because my whole idea for the party was to bring together the event industry bring together remote workers  and just have a great time and it just so happened to fall right at the end of that week when the announcement came out and  pr buzz going everywhere. And so it helped out both of us. So it was awesome when Covid 19 hit pandemic hit,  it became a getaway to be able to come down into my basement studio, which you see me in right now, if you're watching this visually, but  to just be able to rock with people all over the world from my basement and do what I love  and working with companies, right? So that's the marketing angles here, the deejaying angles here, and it's it's healing in a certain way. It that that was the part that snuck up on me, I didn't realize how much it would mean to other people and how much people would say  I needed, I didn't know how much I needed this. This has been so amazing. When can we do this again? Right. And it's it's I started looking into kind of, the transformative effects of music and the healing effects of music and how mental health  people going through mental health, kind of  higher level,  you know, clinical  things that they're dealing with. They use music to try and help them through, Right? And so I was like, man, I'm seeing a small portion of that in in my live streams and it's doing the same thing for me,

Rachel Moore:  I don't know if all of you are nodding right now or agreeing. But uh I know just watching my, my colleagues enjoy that music party really spoke to me and, and made me think, and I hope it's making you think to like, okay, what are the aspects of experience as human beings these days? What, what's not happening that we are missing out on?  Um and it obviously kind of boils down, you don't know what, you don't know. Um and and we'll talk about that in one of the upcoming segments where um you may think DJ party online, maybe that doesn't sound particularly riveting,  but once you get into it, it's amazing. And I'll share to uh internally, we did a team building exercise that you below where we did an escape room online, and I may have brought this up in a prior episode of in any event,  but I remember going into it, I'm like, I've been to to escape rooms or had been before covid started, and I was like, okay, I just cannot even see how this is gonna be remotely the same. It was actually really fun. And and it surprised me how effectively it was done. And so that's again, where DJ graffiti is coming coming out about this too, because it's like,  you may not, you may have assumptions that something is not going to be entertaining or not going to be meaningful to you because you just can't imagine or can't see how it could be online. And then you go to and you're like, oh my goodness, this is not even what I thought. And I'm so glad I realized or I encountered that it was gonna be great.  Yeah, and paulie and I see you two Yes escape rooms online. Um, and and if anyone needs a recommendation, we we can drop that in the comments too.  Also cooking, you know, cooking lessons and things like that. Um, we and even at UW events, we've seen people do comedy, we've seen people do um magic magician stuff. I mean, it's it's amazing. I again, and bingo the drag tasted huge bingo game. We did jeopardy at our last submerge event in october which was so fun. Um, and if Jessica Connelly are events directors out there watching um I am going to beat you next time.  She was really difficult and she wound up sweeping the floor. So I have a very competitive spirit, especially in jeopardy. So that was really tough.  But let's move on to the um, to listen to what DJ graffiti has to say to just about  that virtual aspect.  So going beyond what we think or assume may not be possible. Now let's go the complete go completely farther that and say maybe things are possible through virtual that weren't possible in person. Maybe it has actually added to the experience  and the, the experience has increased or improved exponentially  beyond what it would have been in person. So that is some fascinating stuff we're about to hear from DJ graffiti right now

Martin Smith:  really started was one of my, you know, in person clients, duo security, which has been acquired by Cisco systems now.  They were started right here in the city where I live and arbor michigan and so  we just had a great working relationship and I would do several events for them in the course of a year. They were saying, well we saw you doing this DJ stuff and I was just doing it for myself. At that point I would jump on facebook and jump on Youtube and just play for, you know, my fans, friends, family  and they caught one of those streams and said, why don't you come on and do that for us. So I said, okay, you know, why not?

SUBTOPIC: What's the Difference Between Live and Virtual Events... 00:19:19-00:21:10

Martin Smith:  I really didn't know what to expect.  I would say I never had more than about 50 people tuning in at any given point in time prior to that because  it was just me hopping on, I didn't have a schedule. I just would turn on and start playing music and then whoever the algorithms chose to show it to was who hopped on.  But doing that first event with dual security, it's cool because I haven't recorded. But in the first  five minutes I'm just kind of playing songs, I'm warming everybody up. Then I start to see the Chat warm up  and I, you can see me react to it  and I start smiling. I'm much more excited, I'm going in, I'm talking back and forth with the people in the chat. And that's what really differentiates what I'm doing now from being in a live environment, usually when I'm at a club concert, so I might talk on the microphone every once in a while, but I'm not actually communicating with people vocally,  but from a virtual events, I'm reading the chat. So if somebody writes something in the chat, I respond to them  and we have a back and forth  crack jokes, I'm an introvert. So I'm the type of person that actually will go and you know, if if given no other option I'll just go sit in the corner and be on my phone or something like that. I'm like I'm I'm actually a super introvert, I'm not faking it when I'm talking and I'm excited. But  the excitement actually comes from people right, they give me that excitement and I feed it right back to them and that's something  that I think if if anything anybody who's doing a virtual event, if you can have that interactive element, however you're doing it, that is very important. That's what  differentiates for me being in live environment and virtual is the fact that I can actually communicate with anybody. If I had to have everybody coming up to me while I'm deejaying in person.  There's no way I could do what I do, you know, they would be like, excuse me, stop, stop deejaying, and I have something to say, and it could not work.

SUBTOPIC:  Difference Between Live and Virtual Events 00:19:19-00:21:10

Martin Smith:  I really didn't know what to expect.  I would say I never had more than about 50 people tuning in at any given point in time prior to that because  it was just me hopping on, I didn't have a schedule. I just would turn on and start playing music and then whoever the algorithms chose to show it to was who hopped on.  But doing that first event with dual security, it's cool because I haven't recorded. But in the first  five minutes I'm just kind of playing songs, I'm warming everybody up. Then I start to see the Chat warm up  and I, you can see me react to it  and I start smiling. I'm much more excited, I'm going in, I'm talking back and forth with the people in the chat. And that's what really differentiates what I'm doing now from being in a live environment, usually when I'm at a club concert, so I might talk on the microphone every once in a while, but I'm not actually communicating with people vocally,  but from a virtual events, I'm reading the chat. So if somebody writes something in the chat, I respond to them  and we have a back and forth  crack jokes, I'm an introvert. So I'm the type of person that actually will go and you know, if if given no other option I'll just go sit in the corner and be on my phone or something like that. I'm like I'm I'm actually a super introvert, I'm not faking it when I'm talking and I'm excited. But  the excitement actually comes from people right, they give me that excitement and I feed it right back to them and that's something  that I think if if anything anybody who's doing a virtual event, if you can have that interactive element, however you're doing it, that is very important. That's what  differentiates for me being in live environment and virtual is the fact that I can actually communicate with anybody. If I had to have everybody coming up to me while I'm deejaying in person.  There's no way I could do what I do, you know, they would be like, excuse me, stop, stop deejaying, and I have something to say, and it could not work.

SUBTOPIC: Communication via Digital With Our Audiences 00:21:10-00:23:03

Rachel Moore:  and to be listening and absorbing what they're saying from there. So it really is kind of a one way interaction, but some events even pre covid we're incorporating, saying, hey, while we're talking today, you know, follow this, hashtag, maybe you can add your own questions, will read them off later and we can, we can address those, or  often towards the end of panels in person, they'll have like, you know, mike, so you can come and do a Q and A and walk up to a mic, but think about that,  they're never, you never get everybody up to the mic. You rarely have time for everybody to get up there if it's really busy session. Um and that only happens at the end, but you're talking about a about a virtual experience. Now, things can be happening synchronously and everyone has access and the great part is that whoever is moderating or seeing it can  can really kind of pick and choose what they want to bring in.  But everyone still feels very part of it and you know, we're even demonstrating this a bit today, um pauline, I'm able to share your comment on the screen, kind of making you part of the show right now because you're having your own comment about what we're talking about, what we're watching and what we're hearing from DJ graffiti. Um and yes, excellent. Um  communication via digital with our audiences. But that's that's what we get through virtual. That you can't necessarily get through the in person part. Um you can be a wrapped spectator in person, but you can actually participate far more via virtual.  Which is again, um gets us into this next and final segment with DJ graffiti

SUBTOPIC: DJ Graffiti 00:21:10-00:23:03

Rachel Moore:  and to be listening and absorbing what they're saying from there. So it really is kind of a one way interaction, but some events even pre covid we're incorporating, saying, hey, while we're talking today, you know, follow this, hashtag, maybe you can add your own questions, will read them off later and we can, we can address those, or  often towards the end of panels in person, they'll have like, you know, mike, so you can come and do a Q and A and walk up to a mic, but think about that,  they're never, you never get everybody up to the mic. You rarely have time for everybody to get up there if it's really busy session. Um and that only happens at the end, but you're talking about a about a virtual experience. Now, things can be happening synchronously and everyone has access and the great part is that whoever is moderating or seeing it can  can really kind of pick and choose what they want to bring in.  But everyone still feels very part of it and you know, we're even demonstrating this a bit today, um pauline, I'm able to share your comment on the screen, kind of making you part of the show right now because you're having your own comment about what we're talking about, what we're watching and what we're hearing from DJ graffiti. Um and yes, excellent. Um  communication via digital with our audiences. But that's that's what we get through virtual. That you can't necessarily get through the in person part. Um you can be a wrapped spectator in person, but you can actually participate far more via virtual.  Which is again, um gets us into this next and final segment with DJ graffiti


TOPIC: The New Normal in Events  00:11:36-00:35:58

SUBTOPIC: Our Featured Guest is DJ Graffiti 00:11:36-00:12:41

Rachel Moore:  which brings us to the next segment of today's show. So every week we bring you a featured guest.  Um this, this particular individual was such a pleasure to talk to and it's very timely that we have him on this week because um for those of you who may have been, especially I'm talking to those of us who worked at you below. Um we had quite a couple quite a big couple of weeks there because we announced our series B funding in the first, the first week of october, actually, the second week of october. And then the following week we had our big events are submerged event than october installment of the submerged series. So we were coming off some busy weeks there. And one thing we all really uh discovered that was happening on our feed that wound up being very cathartic,

SUBTOPIC: Overflow Marketing CEO and Music DJ 00:12:41-00:19:18

Rachel Moore:  and he speaks through his deejaying, which is amazing. And he's also the ceo of overflow marketing. And so we we connected earlier this week after he had done uh an online DJ party on a friday.  And so many of our, my my colleagues that you below and a lot of other people had attended. And it was just really amazing. So,  we kind of, we opened up this particular segment just talking about ways we need to catch up, but also kind of what he's doing and how he's using music as a medium to really give people the thing they didn't know they need, let's take a look  about, you know, the world at large, we could talk about the fact that squid game is like everybody's watching that apparently  um on netflix or something except me,

Martin Smith:  except me,  it's on my list to do up to do because I'm like okay, I can't be completely left out of pop culture.

Rachel Moore:  I know apparently uh you had the like most epic friday virtual party a couple of weeks ago and I was, I'll just share this uh martin. I was just, I was sitting at with a few other people were all fully vaccinated, but we're all at like a little  brainstorming slash coworking thing and literally everyone in the room I arrived and they all had your show going on their linkedin feed so it was awesome.

Martin Smith:  That is amazing. Thank you so much Rachel. And yes,  the party was on Hugh below. I mean it was amazing that the vibes, the energy in there was so great from from start to finish man, it kind of blew me away. I mean I always,  it's, it's like that all the time, but every time I'm just, I'm like a deer in headlights, I'm like, oh my goodness, I can't believe I'm just caught up. So I love it, I'm just excited to be here and I'm thankful that you're having me here and congratulations to you below on that funding round, that's what I want to say because my whole idea for the party was to bring together the event industry bring together remote workers  and just have a great time and it just so happened to fall right at the end of that week when the announcement came out and  pr buzz going everywhere. And so it helped out both of us. So it was awesome when Covid 19 hit pandemic hit,  it became a getaway to be able to come down into my basement studio, which you see me in right now, if you're watching this visually, but  to just be able to rock with people all over the world from my basement and do what I love  and working with companies, right? So that's the marketing angles here, the deejaying angles here, and it's it's healing in a certain way. It that that was the part that snuck up on me, I didn't realize how much it would mean to other people and how much people would say  I needed, I didn't know how much I needed this. This has been so amazing. When can we do this again? Right. And it's it's I started looking into kind of, the transformative effects of music and the healing effects of music and how mental health  people going through mental health, kind of  higher level,  you know, clinical  things that they're dealing with. They use music to try and help them through, Right? And so I was like, man, I'm seeing a small portion of that in in my live streams and it's doing the same thing for me,

Rachel Moore:  I don't know if all of you are nodding right now or agreeing. But uh I know just watching my, my colleagues enjoy that music party really spoke to me and, and made me think, and I hope it's making you think to like, okay, what are the aspects of experience as human beings these days? What, what's not happening that we are missing out on?  Um and it obviously kind of boils down, you don't know what, you don't know. Um and and we'll talk about that in one of the upcoming segments where um you may think DJ party online, maybe that doesn't sound particularly riveting,  but once you get into it, it's amazing. And I'll share to uh internally, we did a team building exercise that you below where we did an escape room online, and I may have brought this up in a prior episode of in any event,  but I remember going into it, I'm like, I've been to to escape rooms or had been before covid started, and I was like, okay, I just cannot even see how this is gonna be remotely the same. It was actually really fun. And and it surprised me how effectively it was done. And so that's again, where DJ graffiti is coming coming out about this too, because it's like,  you may not, you may have assumptions that something is not going to be entertaining or not going to be meaningful to you because you just can't imagine or can't see how it could be online. And then you go to and you're like, oh my goodness, this is not even what I thought. And I'm so glad I realized or I encountered that it was gonna be great.  Yeah, and paulie and I see you two Yes escape rooms online. Um, and and if anyone needs a recommendation, we we can drop that in the comments too.  Also cooking, you know, cooking lessons and things like that. Um, we and even at UW events, we've seen people do comedy, we've seen people do um magic magician stuff. I mean, it's it's amazing. I again, and bingo the drag tasted huge bingo game. We did jeopardy at our last submerge event in october which was so fun. Um, and if Jessica Connelly are events directors out there watching um I am going to beat you next time.  She was really difficult and she wound up sweeping the floor. So I have a very competitive spirit, especially in jeopardy. So that was really tough.  But let's move on to the um, to listen to what DJ graffiti has to say to just about  that virtual aspect.  So going beyond what we think or assume may not be possible. Now let's go the complete go completely farther that and say maybe things are possible through virtual that weren't possible in person. Maybe it has actually added to the experience  and the, the experience has increased or improved exponentially  beyond what it would have been in person. So that is some fascinating stuff we're about to hear from DJ graffiti right now

Martin Smith:  really started was one of my, you know, in person clients, duo security, which has been acquired by Cisco systems now.  They were started right here in the city where I live and arbor michigan and so  we just had a great working relationship and I would do several events for them in the course of a year. They were saying, well we saw you doing this DJ stuff and I was just doing it for myself. At that point I would jump on facebook and jump on Youtube and just play for, you know, my fans, friends, family  and they caught one of those streams and said, why don't you come on and do that for us. So I said, okay, you know, why not?

SUBTOPIC: Overflow Marketing CEO and Music DJ 00:12:41-00:19:18

Rachel Moore:  and he speaks through his deejaying, which is amazing. And he's also the ceo of overflow marketing. And so we we connected earlier this week after he had done uh an online DJ party on a friday.  And so many of our, my my colleagues that you below and a lot of other people had attended. And it was just really amazing. So,  we kind of, we opened up this particular segment just talking about ways we need to catch up, but also kind of what he's doing and how he's using music as a medium to really give people the thing they didn't know they need, let's take a look  about, you know, the world at large, we could talk about the fact that squid game is like everybody's watching that apparently  um on netflix or something except me,

Martin Smith:  except me,  it's on my list to do up to do because I'm like okay, I can't be completely left out of pop culture.

Rachel Moore:  I know apparently uh you had the like most epic friday virtual party a couple of weeks ago and I was, I'll just share this uh martin. I was just, I was sitting at with a few other people were all fully vaccinated, but we're all at like a little  brainstorming slash coworking thing and literally everyone in the room I arrived and they all had your show going on their linkedin feed so it was awesome.

Martin Smith:  That is amazing. Thank you so much Rachel. And yes,  the party was on Hugh below. I mean it was amazing that the vibes, the energy in there was so great from from start to finish man, it kind of blew me away. I mean I always,  it's, it's like that all the time, but every time I'm just, I'm like a deer in headlights, I'm like, oh my goodness, I can't believe I'm just caught up. So I love it, I'm just excited to be here and I'm thankful that you're having me here and congratulations to you below on that funding round, that's what I want to say because my whole idea for the party was to bring together the event industry bring together remote workers  and just have a great time and it just so happened to fall right at the end of that week when the announcement came out and  pr buzz going everywhere. And so it helped out both of us. So it was awesome when Covid 19 hit pandemic hit,  it became a getaway to be able to come down into my basement studio, which you see me in right now, if you're watching this visually, but  to just be able to rock with people all over the world from my basement and do what I love  and working with companies, right? So that's the marketing angles here, the deejaying angles here, and it's it's healing in a certain way. It that that was the part that snuck up on me, I didn't realize how much it would mean to other people and how much people would say  I needed, I didn't know how much I needed this. This has been so amazing. When can we do this again? Right. And it's it's I started looking into kind of, the transformative effects of music and the healing effects of music and how mental health  people going through mental health, kind of  higher level,  you know, clinical  things that they're dealing with. They use music to try and help them through, Right? And so I was like, man, I'm seeing a small portion of that in in my live streams and it's doing the same thing for me,

Rachel Moore:  I don't know if all of you are nodding right now or agreeing. But uh I know just watching my, my colleagues enjoy that music party really spoke to me and, and made me think, and I hope it's making you think to like, okay, what are the aspects of experience as human beings these days? What, what's not happening that we are missing out on?  Um and it obviously kind of boils down, you don't know what, you don't know. Um and and we'll talk about that in one of the upcoming segments where um you may think DJ party online, maybe that doesn't sound particularly riveting,  but once you get into it, it's amazing. And I'll share to uh internally, we did a team building exercise that you below where we did an escape room online, and I may have brought this up in a prior episode of in any event,  but I remember going into it, I'm like, I've been to to escape rooms or had been before covid started, and I was like, okay, I just cannot even see how this is gonna be remotely the same. It was actually really fun. And and it surprised me how effectively it was done. And so that's again, where DJ graffiti is coming coming out about this too, because it's like,  you may not, you may have assumptions that something is not going to be entertaining or not going to be meaningful to you because you just can't imagine or can't see how it could be online. And then you go to and you're like, oh my goodness, this is not even what I thought. And I'm so glad I realized or I encountered that it was gonna be great.  Yeah, and paulie and I see you two Yes escape rooms online. Um, and and if anyone needs a recommendation, we we can drop that in the comments too.  Also cooking, you know, cooking lessons and things like that. Um, we and even at UW events, we've seen people do comedy, we've seen people do um magic magician stuff. I mean, it's it's amazing. I again, and bingo the drag tasted huge bingo game. We did jeopardy at our last submerge event in october which was so fun. Um, and if Jessica Connelly are events directors out there watching um I am going to beat you next time.  She was really difficult and she wound up sweeping the floor. So I have a very competitive spirit, especially in jeopardy. So that was really tough.  But let's move on to the um, to listen to what DJ graffiti has to say to just about  that virtual aspect.  So going beyond what we think or assume may not be possible. Now let's go the complete go completely farther that and say maybe things are possible through virtual that weren't possible in person. Maybe it has actually added to the experience  and the, the experience has increased or improved exponentially  beyond what it would have been in person. So that is some fascinating stuff we're about to hear from DJ graffiti right now

Martin Smith:  really started was one of my, you know, in person clients, duo security, which has been acquired by Cisco systems now.  They were started right here in the city where I live and arbor michigan and so  we just had a great working relationship and I would do several events for them in the course of a year. They were saying, well we saw you doing this DJ stuff and I was just doing it for myself. At that point I would jump on facebook and jump on Youtube and just play for, you know, my fans, friends, family  and they caught one of those streams and said, why don't you come on and do that for us. So I said, okay, you know, why not?

SUBTOPIC: What's the Difference Between Live and Virtual Events... 00:19:19-00:21:10

Martin Smith:  I really didn't know what to expect.  I would say I never had more than about 50 people tuning in at any given point in time prior to that because  it was just me hopping on, I didn't have a schedule. I just would turn on and start playing music and then whoever the algorithms chose to show it to was who hopped on.  But doing that first event with dual security, it's cool because I haven't recorded. But in the first  five minutes I'm just kind of playing songs, I'm warming everybody up. Then I start to see the Chat warm up  and I, you can see me react to it  and I start smiling. I'm much more excited, I'm going in, I'm talking back and forth with the people in the chat. And that's what really differentiates what I'm doing now from being in a live environment, usually when I'm at a club concert, so I might talk on the microphone every once in a while, but I'm not actually communicating with people vocally,  but from a virtual events, I'm reading the chat. So if somebody writes something in the chat, I respond to them  and we have a back and forth  crack jokes, I'm an introvert. So I'm the type of person that actually will go and you know, if if given no other option I'll just go sit in the corner and be on my phone or something like that. I'm like I'm I'm actually a super introvert, I'm not faking it when I'm talking and I'm excited. But  the excitement actually comes from people right, they give me that excitement and I feed it right back to them and that's something  that I think if if anything anybody who's doing a virtual event, if you can have that interactive element, however you're doing it, that is very important. That's what  differentiates for me being in live environment and virtual is the fact that I can actually communicate with anybody. If I had to have everybody coming up to me while I'm deejaying in person.  There's no way I could do what I do, you know, they would be like, excuse me, stop, stop deejaying, and I have something to say, and it could not work.

SUBTOPIC:  Difference Between Live and Virtual Events 00:19:19-00:21:10

Martin Smith:  I really didn't know what to expect.  I would say I never had more than about 50 people tuning in at any given point in time prior to that because  it was just me hopping on, I didn't have a schedule. I just would turn on and start playing music and then whoever the algorithms chose to show it to was who hopped on.  But doing that first event with dual security, it's cool because I haven't recorded. But in the first  five minutes I'm just kind of playing songs, I'm warming everybody up. Then I start to see the Chat warm up  and I, you can see me react to it  and I start smiling. I'm much more excited, I'm going in, I'm talking back and forth with the people in the chat. And that's what really differentiates what I'm doing now from being in a live environment, usually when I'm at a club concert, so I might talk on the microphone every once in a while, but I'm not actually communicating with people vocally,  but from a virtual events, I'm reading the chat. So if somebody writes something in the chat, I respond to them  and we have a back and forth  crack jokes, I'm an introvert. So I'm the type of person that actually will go and you know, if if given no other option I'll just go sit in the corner and be on my phone or something like that. I'm like I'm I'm actually a super introvert, I'm not faking it when I'm talking and I'm excited. But  the excitement actually comes from people right, they give me that excitement and I feed it right back to them and that's something  that I think if if anything anybody who's doing a virtual event, if you can have that interactive element, however you're doing it, that is very important. That's what  differentiates for me being in live environment and virtual is the fact that I can actually communicate with anybody. If I had to have everybody coming up to me while I'm deejaying in person.  There's no way I could do what I do, you know, they would be like, excuse me, stop, stop deejaying, and I have something to say, and it could not work.

SUBTOPIC: Communication via Digital With Our Audiences 00:21:10-00:23:03

Rachel Moore:  and to be listening and absorbing what they're saying from there. So it really is kind of a one way interaction, but some events even pre covid we're incorporating, saying, hey, while we're talking today, you know, follow this, hashtag, maybe you can add your own questions, will read them off later and we can, we can address those, or  often towards the end of panels in person, they'll have like, you know, mike, so you can come and do a Q and A and walk up to a mic, but think about that,  they're never, you never get everybody up to the mic. You rarely have time for everybody to get up there if it's really busy session. Um and that only happens at the end, but you're talking about a about a virtual experience. Now, things can be happening synchronously and everyone has access and the great part is that whoever is moderating or seeing it can  can really kind of pick and choose what they want to bring in.  But everyone still feels very part of it and you know, we're even demonstrating this a bit today, um pauline, I'm able to share your comment on the screen, kind of making you part of the show right now because you're having your own comment about what we're talking about, what we're watching and what we're hearing from DJ graffiti. Um and yes, excellent. Um  communication via digital with our audiences. But that's that's what we get through virtual. That you can't necessarily get through the in person part. Um you can be a wrapped spectator in person, but you can actually participate far more via virtual.  Which is again, um gets us into this next and final segment with DJ graffiti

SUBTOPIC: DJ Graffiti 00:21:10-00:23:03

Rachel Moore:  and to be listening and absorbing what they're saying from there. So it really is kind of a one way interaction, but some events even pre covid we're incorporating, saying, hey, while we're talking today, you know, follow this, hashtag, maybe you can add your own questions, will read them off later and we can, we can address those, or  often towards the end of panels in person, they'll have like, you know, mike, so you can come and do a Q and A and walk up to a mic, but think about that,  they're never, you never get everybody up to the mic. You rarely have time for everybody to get up there if it's really busy session. Um and that only happens at the end, but you're talking about a about a virtual experience. Now, things can be happening synchronously and everyone has access and the great part is that whoever is moderating or seeing it can  can really kind of pick and choose what they want to bring in.  But everyone still feels very part of it and you know, we're even demonstrating this a bit today, um pauline, I'm able to share your comment on the screen, kind of making you part of the show right now because you're having your own comment about what we're talking about, what we're watching and what we're hearing from DJ graffiti. Um and yes, excellent. Um  communication via digital with our audiences. But that's that's what we get through virtual. That you can't necessarily get through the in person part. Um you can be a wrapped spectator in person, but you can actually participate far more via virtual.  Which is again, um gets us into this next and final segment with DJ graffiti

SUBTOPIC: The New Normal in the Events Industry 00:23:03-00:29:00

Martin Smith:  We're doing events for lots of different companies.  And  the biggest thing that I heard from people was, I didn't expect that it could be like this, right? And so it's something that you have to experience in order to know what's actually on the other side of it because if if I just tell you if you've never been a part of a DJ graffiti event and somebody just says, hey, do you just want to get online and watch a DJ? You might be like,  you know what I mean? It could be cool, but  I can just watch Youtube. Why do I actually need to get on this thing and watch this D. J. But the piece that's different is that  unknown element that you don't expect that you're, you don't have the camaraderie, there's no coffee, what do you call it? The  talk around the coffee machine or in the office, you're missing a lot of that because you can email, you can slack, you can do all this stuff and of course there's, there's a little messages sent back and forth, but you're missing that personal aspect that's there.  But that's something that I'm able to get two more of with the DJ parties because it's, hey, we're in a social environment and I'm asking questions to get everybody to share their social, their ideas and thoughts about music and what's fun. And people start talking about the concerts they went to and then we just have fun together, we crack jokes and it's  a whole level of culture that's missing when we moved from, you know, just being in a physical office environment to moving to virtual and then some  people never had that. Right? So my biggest clients are multinational corporations or conferences that have people joining from all over the world. So in the past,  those folks, if they didn't get to come together person, if they couldn't fly out for the conference, they just never had that interpersonal connection, whereas you're getting some of that in these parties. So I think  from an event standpoint, that's something that anybody who's planning an event needs to think of, it is not just okay. Of course I have to bring great content, I have to engage people and have things that are, that  are exciting. But then at the same time, people that I know often for me, I would always look for meeting people. That was one of the biggest things I wanted to get out of in person conferences is can I just have a great time with some other people that are like minded and get to know some new people. And so that's something that might drive people into that,  you know,  two minute or five minute chat to, to want to talk to each other because they saw that they had common bonds on other things. I think the the new normal, what's really going to happen here is my last statement about the new normal  in person events will for sure come back and they will be in person events, right? There'd be everything that you remember about an impersonal event will be exactly like it was.  However, there are so many new things that we found out where possible when it comes to online events, that will mean that online events will never go away. Right, so virtual events will always be there also. So just the fact of from a marketing perspective, we start talking about like lead generation or whatever you might want to get out of that event,  it expands your range so much more if you have an in person event and especially if you're reaching globally the people that fly in for that event have to be very, very committed, they have to be bottom of your funnel, they have to be your best customers because likely they're spending a whole lot of money and time to be able to come out to that event  but you can go more top of funnel if you actually have an online component to it too, so I think  obviously budget  can be a concern, you know, like you can reach more people at a smaller budget if you do it virtually, but so  basically the, the end of my statement is just that there is going to be a need for both, there will be virtual, there will be in person and likely there will be hybrid also and all of those things have a need and they have their place, so none of them are going to go away.

Rachel Moore:  Alright, event professionals, are you hearing this? The prediction is all three are going to be present, I think we all pretty much like yeah, I mean, but if any of us were thinking virtual is gonna go away and we're gonna go right back to in person in that and just flip the flip the pain again if you want to say that, but you know, um it's, there are gonna be those, those particular conferences who may just go fully 100% in person and have no virtual aspect to it,  chances are most clients out there now and most brands, most event planners and organizers are going to say we should have  any combination that makes our audience wider, makes it more accessible for people to get to our content and get to what we're providing. Um buy tickets,  generate leads, create business, all that stuff and and honestly create those networks and make a memorable experience they want to come back to. So um, martin smith is amazing by the way, and if you all go follow him, he's at DJ graffiti just about everywhere, uh he's going to have another DJ party this friday, so go check it out. Um it maybe like we said in the title of the show and maybe the thing you didn't know you needed, um or at least go and just lurk and just watch what happens, but um, just think outside the box with that and, and again remind us or it reminds all of us like we need to be incorporating these aspects, store event, like  just that little bit of extra that lets people and I love his that final point that he was making  people who are, you know, like minded, you can be in the same place and there's just something really healing about that, particularly in today, in today's era in space. So thank you so much martin smith, you geography for being our guest this week. It was wonderful having him on.

SUBTOPIC: The New Normal in the Events Industry 00:23:03-00:29:00

Martin Smith:  We're doing events for lots of different companies.  And  the biggest thing that I heard from people was, I didn't expect that it could be like this, right? And so it's something that you have to experience in order to know what's actually on the other side of it because if if I just tell you if you've never been a part of a DJ graffiti event and somebody just says, hey, do you just want to get online and watch a DJ? You might be like,  you know what I mean? It could be cool, but  I can just watch Youtube. Why do I actually need to get on this thing and watch this D. J. But the piece that's different is that  unknown element that you don't expect that you're, you don't have the camaraderie, there's no coffee, what do you call it? The  talk around the coffee machine or in the office, you're missing a lot of that because you can email, you can slack, you can do all this stuff and of course there's, there's a little messages sent back and forth, but you're missing that personal aspect that's there.  But that's something that I'm able to get two more of with the DJ parties because it's, hey, we're in a social environment and I'm asking questions to get everybody to share their social, their ideas and thoughts about music and what's fun. And people start talking about the concerts they went to and then we just have fun together, we crack jokes and it's  a whole level of culture that's missing when we moved from, you know, just being in a physical office environment to moving to virtual and then some  people never had that. Right? So my biggest clients are multinational corporations or conferences that have people joining from all over the world. So in the past,  those folks, if they didn't get to come together person, if they couldn't fly out for the conference, they just never had that interpersonal connection, whereas you're getting some of that in these parties. So I think  from an event standpoint, that's something that anybody who's planning an event needs to think of, it is not just okay. Of course I have to bring great content, I have to engage people and have things that are, that  are exciting. But then at the same time, people that I know often for me, I would always look for meeting people. That was one of the biggest things I wanted to get out of in person conferences is can I just have a great time with some other people that are like minded and get to know some new people. And so that's something that might drive people into that,  you know,  two minute or five minute chat to, to want to talk to each other because they saw that they had common bonds on other things. I think the the new normal, what's really going to happen here is my last statement about the new normal  in person events will for sure come back and they will be in person events, right? There'd be everything that you remember about an impersonal event will be exactly like it was.  However, there are so many new things that we found out where possible when it comes to online events, that will mean that online events will never go away. Right, so virtual events will always be there also. So just the fact of from a marketing perspective, we start talking about like lead generation or whatever you might want to get out of that event,  it expands your range so much more if you have an in person event and especially if you're reaching globally the people that fly in for that event have to be very, very committed, they have to be bottom of your funnel, they have to be your best customers because likely they're spending a whole lot of money and time to be able to come out to that event  but you can go more top of funnel if you actually have an online component to it too, so I think  obviously budget  can be a concern, you know, like you can reach more people at a smaller budget if you do it virtually, but so  basically the, the end of my statement is just that there is going to be a need for both, there will be virtual, there will be in person and likely there will be hybrid also and all of those things have a need and they have their place, so none of them are going to go away.

Rachel Moore:  Alright, event professionals, are you hearing this? The prediction is all three are going to be present, I think we all pretty much like yeah, I mean, but if any of us were thinking virtual is gonna go away and we're gonna go right back to in person in that and just flip the flip the pain again if you want to say that, but you know, um it's, there are gonna be those, those particular conferences who may just go fully 100% in person and have no virtual aspect to it,  chances are most clients out there now and most brands, most event planners and organizers are going to say we should have  any combination that makes our audience wider, makes it more accessible for people to get to our content and get to what we're providing. Um buy tickets,  generate leads, create business, all that stuff and and honestly create those networks and make a memorable experience they want to come back to. So um, martin smith is amazing by the way, and if you all go follow him, he's at DJ graffiti just about everywhere, uh he's going to have another DJ party this friday, so go check it out. Um it maybe like we said in the title of the show and maybe the thing you didn't know you needed, um or at least go and just lurk and just watch what happens, but um, just think outside the box with that and, and again remind us or it reminds all of us like we need to be incorporating these aspects, store event, like  just that little bit of extra that lets people and I love his that final point that he was making  people who are, you know, like minded, you can be in the same place and there's just something really healing about that, particularly in today, in today's era in space. So thank you so much martin smith, you geography for being our guest this week. It was wonderful having him on.

SUBTOPIC: Engagement and Events in 2022 00:29:00-00:32:15

Rachel Moore:  Uh, that in person component and when people fly, I love how he incorporated the marketing speak to for those of us who know the top of funnel, bottom of funnel and we're able to kind of parse that out of it. Very true. Um, so important things for any event marketer to be aware of as well.  For event marketers, we have more stuff for you. So every, every show, we bring you what we call useful stuff. And this week it's the data you knew you needed. Um, we have a really awesome resource that we partnered with biz bash to provide for you. Uh, and it's why engagement um, should be your top priority in four events in 2022 to let me go ahead and share my screen here.  Um, and I will share the link in the comments, but essentially we dug deep, we did some research into metrics, what has been happening, uh, this last year and recently with, um, engagement and events and what is that pointing to in the future  and why should it matter to you? My dear event professional,  this is hard data. It's good stuff. If these are metrics we know we need because you know what the data is not gonna lie. Our audience is going to tell us very clearly through the data, what they need, what they're missing, what we should be providing to them.  And so that's why this is such a great piece to be able to take advantage of is because  we can make sure that we've got that data and now we can incorporate that. So again, this is free for you to take advantage of, Let me drop the link in the chat so you guys can all go get that data in your hands and start using it as you're planning your events. Um  but engagement, and we were just talking about that with DJ graffiti. Um it's something and it maybe go beyond what we have previously thought saying, okay, well let me just make sure I've got a good lively chat and it's moderated.  It's probably gonna be more than that, right? It's probably going to be different aspects of your event, where you're letting people roam kind of pick their their groups, pick their spots and spaces they want to hang out and are you providing that to them in your events? Um are you giving them the freedom and the enticement to do that. So  do take a look at that some great data that we provided to you um and it was really important for us to provide that to you because we know  this is the stuff we need. Um it's great if we just guess and go with our gut actually, that's not great because in the end our audience is going to tell us through the data. Were we right, were we wrong? Let's follow that direction. So do take advantage of that again, the link is in the comments and get that data in your hands.  Lastly, I wanted to let you know, we do have, I would be remiss if I did not mention  that coming up is the submerged event which is going to be awesome. And let me go ahead and switch over to there. So,  for those of you who may have attended our october submerge, it was about rethinking sales kickoff training. So really awesome content we had there this coming up on november 17th and 18th and it will be a follow the sun formats. You can pick your time zone as you can see that whichever works for you for the Americas asia pacific  And the Mayor,

SUBTOPIC: Engagement and Events in 2020 00:29:00-00:32:15

Rachel Moore:  Uh, that in person component and when people fly, I love how he incorporated the marketing speak to for those of us who know the top of funnel, bottom of funnel and we're able to kind of parse that out of it. Very true. Um, so important things for any event marketer to be aware of as well.  For event marketers, we have more stuff for you. So every, every show, we bring you what we call useful stuff. And this week it's the data you knew you needed. Um, we have a really awesome resource that we partnered with biz bash to provide for you. Uh, and it's why engagement um, should be your top priority in four events in 2022 to let me go ahead and share my screen here.  Um, and I will share the link in the comments, but essentially we dug deep, we did some research into metrics, what has been happening, uh, this last year and recently with, um, engagement and events and what is that pointing to in the future  and why should it matter to you? My dear event professional,  this is hard data. It's good stuff. If these are metrics we know we need because you know what the data is not gonna lie. Our audience is going to tell us very clearly through the data, what they need, what they're missing, what we should be providing to them.  And so that's why this is such a great piece to be able to take advantage of is because  we can make sure that we've got that data and now we can incorporate that. So again, this is free for you to take advantage of, Let me drop the link in the chat so you guys can all go get that data in your hands and start using it as you're planning your events. Um  but engagement, and we were just talking about that with DJ graffiti. Um it's something and it maybe go beyond what we have previously thought saying, okay, well let me just make sure I've got a good lively chat and it's moderated.  It's probably gonna be more than that, right? It's probably going to be different aspects of your event, where you're letting people roam kind of pick their their groups, pick their spots and spaces they want to hang out and are you providing that to them in your events? Um are you giving them the freedom and the enticement to do that. So  do take a look at that some great data that we provided to you um and it was really important for us to provide that to you because we know  this is the stuff we need. Um it's great if we just guess and go with our gut actually, that's not great because in the end our audience is going to tell us through the data. Were we right, were we wrong? Let's follow that direction. So do take advantage of that again, the link is in the comments and get that data in your hands.  Lastly, I wanted to let you know, we do have, I would be remiss if I did not mention  that coming up is the submerged event which is going to be awesome. And let me go ahead and switch over to there. So,  for those of you who may have attended our october submerge, it was about rethinking sales kickoff training. So really awesome content we had there this coming up on november 17th and 18th and it will be a follow the sun formats. You can pick your time zone as you can see that whichever works for you for the Americas asia pacific  And the Mayor,

SUBTOPIC: Event for Recruiting Operations 00:32:15-00:34:11

Rachel Moore:  This is going to be an event that will be incredibly useful to you because we are going to talk about, I mean we're looking at this this thing trending and news, the great resignation. It's incredibly important and cost effective for companies right now to retain talent as well as try to acquire good talent. How do you keep them with you?  Uh you engage them and you have to be doing it and now we're looking at, you know, so many remote workers far more than before. Covid, How are we doing that?  So in the sessions you're gonna learn um you're gonna learn research on what keeps employees engaged, probably gonna shock you a little bit how to attract more talent. What you need to do to push beyond performative actions. Do not just do the very least when it comes to diversity and inclusivity, how are you actually making meaningful change and education happen?  And then uh rethinking how teams, collaborate and communicate in a hybrid environment. It's going to be awesome. So again uh registered, you can register it now if you didn't attend the october event, you are already registered, which is awesome. But that doesn't mean I'm betting people watching right now have not registered and did not get a chance to attend october.  I am inviting you were going to have some epic speakers that are globally renowned  for their work in uh d ei diversity and inclusivity and um it's gonna be fabulous I'm looking forward to it, I will be there, of course, um doing the my my usual hosting and I'm seeing of the event. Uh really excited to be talking to the to the speakers that were having their  and of course, you know, participating in whatever is going on in the background for our employee engagement, are attending engagement  and keeping you engaged with this event. So it's gonna be great, so make sure you register for that, that is going to be an awesome event,

SUBTOPIC: The Great Resign 00:32:15-00:35:58

Rachel Moore:  This is going to be an event that will be incredibly useful to you because we are going to talk about, I mean we're looking at this this thing trending and news, the great resignation. It's incredibly important and cost effective for companies right now to retain talent as well as try to acquire good talent. How do you keep them with you?  Uh you engage them and you have to be doing it and now we're looking at, you know, so many remote workers far more than before. Covid, How are we doing that?  So in the sessions you're gonna learn um you're gonna learn research on what keeps employees engaged, probably gonna shock you a little bit how to attract more talent. What you need to do to push beyond performative actions. Do not just do the very least when it comes to diversity and inclusivity, how are you actually making meaningful change and education happen?  And then uh rethinking how teams, collaborate and communicate in a hybrid environment. It's going to be awesome. So again uh registered, you can register it now if you didn't attend the october event, you are already registered, which is awesome. But that doesn't mean I'm betting people watching right now have not registered and did not get a chance to attend october.  I am inviting you were going to have some epic speakers that are globally renowned  for their work in uh d ei diversity and inclusivity and um it's gonna be fabulous I'm looking forward to it, I will be there, of course, um doing the my my usual hosting and I'm seeing of the event. Uh really excited to be talking to the to the speakers that were having their  and of course, you know, participating in whatever is going on in the background for our employee engagement, are attending engagement  and keeping you engaged with this event. So it's gonna be great, so make sure you register for that, that is going to be an awesome event,  and with that we are at the end of today's show. Um Again, thank you all for watching. Uh this is meant to be helpful to you. So any suggestions or topics or speakers or guests you'd like us to to feature in future events, please let us know, I would be happy to um add them into our agenda and add them into the line.  Also, if you are looking for the longer versions of these interviews,  they're coming soon to an podcast feed near you.  So stay tuned. But we we have these are all lengthy interviews that I do with these individuals, you're getting snippets here in this show, but we will provide you with the full length interviews. You learn a lot more about our guests, what makes them tick what they're reading or into or watching right now, that that's that's making a difference for them, um what they have going on and stuff like that and and just kind of get to know them as people and that's really what we're all about, right?  All of us who work in the events industry were about the people and making sure we're connect, making connections for them. So thank you all for watching today. Tag a friend, tag a fellow event, professional taggers, fellow music uh music fan who might want to go and learn about how to do deejaying and how that can work on virtual  tag your friends and people in there and your connections  and make sure you join us next week. We are here every thursday at eight a.m. Pacific time in any event hosted by Hugh below. Right here on your social feed and I am your host as always Rachel, more wishing you a wonderful rest of your week. A really awesome Halloween and  going into next week especially for our our people in India.  Wonderful Diwali. So please help celebrate, share it around, share the love on our hashtag and I will see you all next week right here on in any event hosted by Hello

SUBTOPIC: Thank You All for Watching 00:34:11-00:35:58

Rachel Moore:  and with that we are at the end of today's show. Um Again, thank you all for watching. Uh this is meant to be helpful to you. So any suggestions or topics or speakers or guests you'd like us to to feature in future events, please let us know, I would be happy to um add them into our agenda and add them into the line.  Also, if you are looking for the longer versions of these interviews,  they're coming soon to an podcast feed near you.  So stay tuned. But we we have these are all lengthy interviews that I do with these individuals, you're getting snippets here in this show, but we will provide you with the full length interviews. You learn a lot more about our guests, what makes them tick what they're reading or into or watching right now, that that's that's making a difference for them, um what they have going on and stuff like that and and just kind of get to know them as people and that's really what we're all about, right?  All of us who work in the events industry were about the people and making sure we're connect, making connections for them. So thank you all for watching today. Tag a friend, tag a fellow event, professional taggers, fellow music uh music fan who might want to go and learn about how to do deejaying and how that can work on virtual  tag your friends and people in there and your connections  and make sure you join us next week. We are here every thursday at eight a.m. Pacific time in any event hosted by Hugh below. Right here on your social feed and I am your host as always Rachel, more wishing you a wonderful rest of your week. A really awesome Halloween and  going into next week especially for our our people in India.


TOPIC: The New Normal in the Events Industry 00:23:03-00:35:58

SUBTOPIC: The New Normal in the Events Industry 00:23:03-00:29:00

Martin Smith:  We're doing events for lots of different companies.  And  the biggest thing that I heard from people was, I didn't expect that it could be like this, right? And so it's something that you have to experience in order to know what's actually on the other side of it because if if I just tell you if you've never been a part of a DJ graffiti event and somebody just says, hey, do you just want to get online and watch a DJ? You might be like,  you know what I mean? It could be cool, but  I can just watch Youtube. Why do I actually need to get on this thing and watch this D. J. But the piece that's different is that  unknown element that you don't expect that you're, you don't have the camaraderie, there's no coffee, what do you call it? The  talk around the coffee machine or in the office, you're missing a lot of that because you can email, you can slack, you can do all this stuff and of course there's, there's a little messages sent back and forth, but you're missing that personal aspect that's there.  But that's something that I'm able to get two more of with the DJ parties because it's, hey, we're in a social environment and I'm asking questions to get everybody to share their social, their ideas and thoughts about music and what's fun. And people start talking about the concerts they went to and then we just have fun together, we crack jokes and it's  a whole level of culture that's missing when we moved from, you know, just being in a physical office environment to moving to virtual and then some  people never had that. Right? So my biggest clients are multinational corporations or conferences that have people joining from all over the world. So in the past,  those folks, if they didn't get to come together person, if they couldn't fly out for the conference, they just never had that interpersonal connection, whereas you're getting some of that in these parties. So I think  from an event standpoint, that's something that anybody who's planning an event needs to think of, it is not just okay. Of course I have to bring great content, I have to engage people and have things that are, that  are exciting. But then at the same time, people that I know often for me, I would always look for meeting people. That was one of the biggest things I wanted to get out of in person conferences is can I just have a great time with some other people that are like minded and get to know some new people. And so that's something that might drive people into that,  you know,  two minute or five minute chat to, to want to talk to each other because they saw that they had common bonds on other things. I think the the new normal, what's really going to happen here is my last statement about the new normal  in person events will for sure come back and they will be in person events, right? There'd be everything that you remember about an impersonal event will be exactly like it was.  However, there are so many new things that we found out where possible when it comes to online events, that will mean that online events will never go away. Right, so virtual events will always be there also. So just the fact of from a marketing perspective, we start talking about like lead generation or whatever you might want to get out of that event,  it expands your range so much more if you have an in person event and especially if you're reaching globally the people that fly in for that event have to be very, very committed, they have to be bottom of your funnel, they have to be your best customers because likely they're spending a whole lot of money and time to be able to come out to that event  but you can go more top of funnel if you actually have an online component to it too, so I think  obviously budget  can be a concern, you know, like you can reach more people at a smaller budget if you do it virtually, but so  basically the, the end of my statement is just that there is going to be a need for both, there will be virtual, there will be in person and likely there will be hybrid also and all of those things have a need and they have their place, so none of them are going to go away.

Rachel Moore:  Alright, event professionals, are you hearing this? The prediction is all three are going to be present, I think we all pretty much like yeah, I mean, but if any of us were thinking virtual is gonna go away and we're gonna go right back to in person in that and just flip the flip the pain again if you want to say that, but you know, um it's, there are gonna be those, those particular conferences who may just go fully 100% in person and have no virtual aspect to it,  chances are most clients out there now and most brands, most event planners and organizers are going to say we should have  any combination that makes our audience wider, makes it more accessible for people to get to our content and get to what we're providing. Um buy tickets,  generate leads, create business, all that stuff and and honestly create those networks and make a memorable experience they want to come back to. So um, martin smith is amazing by the way, and if you all go follow him, he's at DJ graffiti just about everywhere, uh he's going to have another DJ party this friday, so go check it out. Um it maybe like we said in the title of the show and maybe the thing you didn't know you needed, um or at least go and just lurk and just watch what happens, but um, just think outside the box with that and, and again remind us or it reminds all of us like we need to be incorporating these aspects, store event, like  just that little bit of extra that lets people and I love his that final point that he was making  people who are, you know, like minded, you can be in the same place and there's just something really healing about that, particularly in today, in today's era in space. So thank you so much martin smith, you geography for being our guest this week. It was wonderful having him on.

SUBTOPIC: The New Normal in the Events Industry 00:23:03-00:29:00

Martin Smith:  We're doing events for lots of different companies.  And  the biggest thing that I heard from people was, I didn't expect that it could be like this, right? And so it's something that you have to experience in order to know what's actually on the other side of it because if if I just tell you if you've never been a part of a DJ graffiti event and somebody just says, hey, do you just want to get online and watch a DJ? You might be like,  you know what I mean? It could be cool, but  I can just watch Youtube. Why do I actually need to get on this thing and watch this D. J. But the piece that's different is that  unknown element that you don't expect that you're, you don't have the camaraderie, there's no coffee, what do you call it? The  talk around the coffee machine or in the office, you're missing a lot of that because you can email, you can slack, you can do all this stuff and of course there's, there's a little messages sent back and forth, but you're missing that personal aspect that's there.  But that's something that I'm able to get two more of with the DJ parties because it's, hey, we're in a social environment and I'm asking questions to get everybody to share their social, their ideas and thoughts about music and what's fun. And people start talking about the concerts they went to and then we just have fun together, we crack jokes and it's  a whole level of culture that's missing when we moved from, you know, just being in a physical office environment to moving to virtual and then some  people never had that. Right? So my biggest clients are multinational corporations or conferences that have people joining from all over the world. So in the past,  those folks, if they didn't get to come together person, if they couldn't fly out for the conference, they just never had that interpersonal connection, whereas you're getting some of that in these parties. So I think  from an event standpoint, that's something that anybody who's planning an event needs to think of, it is not just okay. Of course I have to bring great content, I have to engage people and have things that are, that  are exciting. But then at the same time, people that I know often for me, I would always look for meeting people. That was one of the biggest things I wanted to get out of in person conferences is can I just have a great time with some other people that are like minded and get to know some new people. And so that's something that might drive people into that,  you know,  two minute or five minute chat to, to want to talk to each other because they saw that they had common bonds on other things. I think the the new normal, what's really going to happen here is my last statement about the new normal  in person events will for sure come back and they will be in person events, right? There'd be everything that you remember about an impersonal event will be exactly like it was.  However, there are so many new things that we found out where possible when it comes to online events, that will mean that online events will never go away. Right, so virtual events will always be there also. So just the fact of from a marketing perspective, we start talking about like lead generation or whatever you might want to get out of that event,  it expands your range so much more if you have an in person event and especially if you're reaching globally the people that fly in for that event have to be very, very committed, they have to be bottom of your funnel, they have to be your best customers because likely they're spending a whole lot of money and time to be able to come out to that event  but you can go more top of funnel if you actually have an online component to it too, so I think  obviously budget  can be a concern, you know, like you can reach more people at a smaller budget if you do it virtually, but so  basically the, the end of my statement is just that there is going to be a need for both, there will be virtual, there will be in person and likely there will be hybrid also and all of those things have a need and they have their place, so none of them are going to go away.

Rachel Moore:  Alright, event professionals, are you hearing this? The prediction is all three are going to be present, I think we all pretty much like yeah, I mean, but if any of us were thinking virtual is gonna go away and we're gonna go right back to in person in that and just flip the flip the pain again if you want to say that, but you know, um it's, there are gonna be those, those particular conferences who may just go fully 100% in person and have no virtual aspect to it,  chances are most clients out there now and most brands, most event planners and organizers are going to say we should have  any combination that makes our audience wider, makes it more accessible for people to get to our content and get to what we're providing. Um buy tickets,  generate leads, create business, all that stuff and and honestly create those networks and make a memorable experience they want to come back to. So um, martin smith is amazing by the way, and if you all go follow him, he's at DJ graffiti just about everywhere, uh he's going to have another DJ party this friday, so go check it out. Um it maybe like we said in the title of the show and maybe the thing you didn't know you needed, um or at least go and just lurk and just watch what happens, but um, just think outside the box with that and, and again remind us or it reminds all of us like we need to be incorporating these aspects, store event, like  just that little bit of extra that lets people and I love his that final point that he was making  people who are, you know, like minded, you can be in the same place and there's just something really healing about that, particularly in today, in today's era in space. So thank you so much martin smith, you geography for being our guest this week. It was wonderful having him on.

SUBTOPIC: Engagement and Events in 2022 00:29:00-00:32:15

Rachel Moore:  Uh, that in person component and when people fly, I love how he incorporated the marketing speak to for those of us who know the top of funnel, bottom of funnel and we're able to kind of parse that out of it. Very true. Um, so important things for any event marketer to be aware of as well.  For event marketers, we have more stuff for you. So every, every show, we bring you what we call useful stuff. And this week it's the data you knew you needed. Um, we have a really awesome resource that we partnered with biz bash to provide for you. Uh, and it's why engagement um, should be your top priority in four events in 2022 to let me go ahead and share my screen here.  Um, and I will share the link in the comments, but essentially we dug deep, we did some research into metrics, what has been happening, uh, this last year and recently with, um, engagement and events and what is that pointing to in the future  and why should it matter to you? My dear event professional,  this is hard data. It's good stuff. If these are metrics we know we need because you know what the data is not gonna lie. Our audience is going to tell us very clearly through the data, what they need, what they're missing, what we should be providing to them.  And so that's why this is such a great piece to be able to take advantage of is because  we can make sure that we've got that data and now we can incorporate that. So again, this is free for you to take advantage of, Let me drop the link in the chat so you guys can all go get that data in your hands and start using it as you're planning your events. Um  but engagement, and we were just talking about that with DJ graffiti. Um it's something and it maybe go beyond what we have previously thought saying, okay, well let me just make sure I've got a good lively chat and it's moderated.  It's probably gonna be more than that, right? It's probably going to be different aspects of your event, where you're letting people roam kind of pick their their groups, pick their spots and spaces they want to hang out and are you providing that to them in your events? Um are you giving them the freedom and the enticement to do that. So  do take a look at that some great data that we provided to you um and it was really important for us to provide that to you because we know  this is the stuff we need. Um it's great if we just guess and go with our gut actually, that's not great because in the end our audience is going to tell us through the data. Were we right, were we wrong? Let's follow that direction. So do take advantage of that again, the link is in the comments and get that data in your hands.  Lastly, I wanted to let you know, we do have, I would be remiss if I did not mention  that coming up is the submerged event which is going to be awesome. And let me go ahead and switch over to there. So,  for those of you who may have attended our october submerge, it was about rethinking sales kickoff training. So really awesome content we had there this coming up on november 17th and 18th and it will be a follow the sun formats. You can pick your time zone as you can see that whichever works for you for the Americas asia pacific  And the Mayor,

SUBTOPIC: Engagement and Events in 2020 00:29:00-00:32:15

Rachel Moore:  Uh, that in person component and when people fly, I love how he incorporated the marketing speak to for those of us who know the top of funnel, bottom of funnel and we're able to kind of parse that out of it. Very true. Um, so important things for any event marketer to be aware of as well.  For event marketers, we have more stuff for you. So every, every show, we bring you what we call useful stuff. And this week it's the data you knew you needed. Um, we have a really awesome resource that we partnered with biz bash to provide for you. Uh, and it's why engagement um, should be your top priority in four events in 2022 to let me go ahead and share my screen here.  Um, and I will share the link in the comments, but essentially we dug deep, we did some research into metrics, what has been happening, uh, this last year and recently with, um, engagement and events and what is that pointing to in the future  and why should it matter to you? My dear event professional,  this is hard data. It's good stuff. If these are metrics we know we need because you know what the data is not gonna lie. Our audience is going to tell us very clearly through the data, what they need, what they're missing, what we should be providing to them.  And so that's why this is such a great piece to be able to take advantage of is because  we can make sure that we've got that data and now we can incorporate that. So again, this is free for you to take advantage of, Let me drop the link in the chat so you guys can all go get that data in your hands and start using it as you're planning your events. Um  but engagement, and we were just talking about that with DJ graffiti. Um it's something and it maybe go beyond what we have previously thought saying, okay, well let me just make sure I've got a good lively chat and it's moderated.  It's probably gonna be more than that, right? It's probably going to be different aspects of your event, where you're letting people roam kind of pick their their groups, pick their spots and spaces they want to hang out and are you providing that to them in your events? Um are you giving them the freedom and the enticement to do that. So  do take a look at that some great data that we provided to you um and it was really important for us to provide that to you because we know  this is the stuff we need. Um it's great if we just guess and go with our gut actually, that's not great because in the end our audience is going to tell us through the data. Were we right, were we wrong? Let's follow that direction. So do take advantage of that again, the link is in the comments and get that data in your hands.  Lastly, I wanted to let you know, we do have, I would be remiss if I did not mention  that coming up is the submerged event which is going to be awesome. And let me go ahead and switch over to there. So,  for those of you who may have attended our october submerge, it was about rethinking sales kickoff training. So really awesome content we had there this coming up on november 17th and 18th and it will be a follow the sun formats. You can pick your time zone as you can see that whichever works for you for the Americas asia pacific  And the Mayor,

SUBTOPIC: Event for Recruiting Operations 00:32:15-00:34:11

Rachel Moore:  This is going to be an event that will be incredibly useful to you because we are going to talk about, I mean we're looking at this this thing trending and news, the great resignation. It's incredibly important and cost effective for companies right now to retain talent as well as try to acquire good talent. How do you keep them with you?  Uh you engage them and you have to be doing it and now we're looking at, you know, so many remote workers far more than before. Covid, How are we doing that?  So in the sessions you're gonna learn um you're gonna learn research on what keeps employees engaged, probably gonna shock you a little bit how to attract more talent. What you need to do to push beyond performative actions. Do not just do the very least when it comes to diversity and inclusivity, how are you actually making meaningful change and education happen?  And then uh rethinking how teams, collaborate and communicate in a hybrid environment. It's going to be awesome. So again uh registered, you can register it now if you didn't attend the october event, you are already registered, which is awesome. But that doesn't mean I'm betting people watching right now have not registered and did not get a chance to attend october.  I am inviting you were going to have some epic speakers that are globally renowned  for their work in uh d ei diversity and inclusivity and um it's gonna be fabulous I'm looking forward to it, I will be there, of course, um doing the my my usual hosting and I'm seeing of the event. Uh really excited to be talking to the to the speakers that were having their  and of course, you know, participating in whatever is going on in the background for our employee engagement, are attending engagement  and keeping you engaged with this event. So it's gonna be great, so make sure you register for that, that is going to be an awesome event,

SUBTOPIC: The Great Resign 00:32:15-00:35:58

Rachel Moore:  This is going to be an event that will be incredibly useful to you because we are going to talk about, I mean we're looking at this this thing trending and news, the great resignation. It's incredibly important and cost effective for companies right now to retain talent as well as try to acquire good talent. How do you keep them with you?  Uh you engage them and you have to be doing it and now we're looking at, you know, so many remote workers far more than before. Covid, How are we doing that?  So in the sessions you're gonna learn um you're gonna learn research on what keeps employees engaged, probably gonna shock you a little bit how to attract more talent. What you need to do to push beyond performative actions. Do not just do the very least when it comes to diversity and inclusivity, how are you actually making meaningful change and education happen?  And then uh rethinking how teams, collaborate and communicate in a hybrid environment. It's going to be awesome. So again uh registered, you can register it now if you didn't attend the october event, you are already registered, which is awesome. But that doesn't mean I'm betting people watching right now have not registered and did not get a chance to attend october.  I am inviting you were going to have some epic speakers that are globally renowned  for their work in uh d ei diversity and inclusivity and um it's gonna be fabulous I'm looking forward to it, I will be there, of course, um doing the my my usual hosting and I'm seeing of the event. Uh really excited to be talking to the to the speakers that were having their  and of course, you know, participating in whatever is going on in the background for our employee engagement, are attending engagement  and keeping you engaged with this event. So it's gonna be great, so make sure you register for that, that is going to be an awesome event,  and with that we are at the end of today's show. Um Again, thank you all for watching. Uh this is meant to be helpful to you. So any suggestions or topics or speakers or guests you'd like us to to feature in future events, please let us know, I would be happy to um add them into our agenda and add them into the line.  Also, if you are looking for the longer versions of these interviews,  they're coming soon to an podcast feed near you.  So stay tuned. But we we have these are all lengthy interviews that I do with these individuals, you're getting snippets here in this show, but we will provide you with the full length interviews. You learn a lot more about our guests, what makes them tick what they're reading or into or watching right now, that that's that's making a difference for them, um what they have going on and stuff like that and and just kind of get to know them as people and that's really what we're all about, right?  All of us who work in the events industry were about the people and making sure we're connect, making connections for them. So thank you all for watching today. Tag a friend, tag a fellow event, professional taggers, fellow music uh music fan who might want to go and learn about how to do deejaying and how that can work on virtual  tag your friends and people in there and your connections  and make sure you join us next week. We are here every thursday at eight a.m. Pacific time in any event hosted by Hugh below. Right here on your social feed and I am your host as always Rachel, more wishing you a wonderful rest of your week. A really awesome Halloween and  going into next week especially for our our people in India.  Wonderful Diwali. So please help celebrate, share it around, share the love on our hashtag and I will see you all next week right here on in any event hosted by Hello

SUBTOPIC: Thank You All for Watching 00:34:11-00:35:58

Rachel Moore:  and with that we are at the end of today's show. Um Again, thank you all for watching. Uh this is meant to be helpful to you. So any suggestions or topics or speakers or guests you'd like us to to feature in future events, please let us know, I would be happy to um add them into our agenda and add them into the line.  Also, if you are looking for the longer versions of these interviews,  they're coming soon to an podcast feed near you.  So stay tuned. But we we have these are all lengthy interviews that I do with these individuals, you're getting snippets here in this show, but we will provide you with the full length interviews. You learn a lot more about our guests, what makes them tick what they're reading or into or watching right now, that that's that's making a difference for them, um what they have going on and stuff like that and and just kind of get to know them as people and that's really what we're all about, right?  All of us who work in the events industry were about the people and making sure we're connect, making connections for them. So thank you all for watching today. Tag a friend, tag a fellow event, professional taggers, fellow music uh music fan who might want to go and learn about how to do deejaying and how that can work on virtual  tag your friends and people in there and your connections  and make sure you join us next week. We are here every thursday at eight a.m. Pacific time in any event hosted by Hugh below. Right here on your social feed and I am your host as always Rachel, more wishing you a wonderful rest of your week. A really awesome Halloween and  going into next week especially for our our people in India.

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