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Books are Man’s Best Friend. Gaining knowledge and insights by reading up books is to date more effective than reading books or watching videos. Event Industry comprises of many people starting with event designers, event managers to event planners, board members of an organisation.
For event planners to get a fresh start on a new event or to implement any new form of the business notion in the upcoming conference/events, one must go through the pros and cons of the same. Research and delve into the depth of the path you want to take further.
Here are a few books that may be quite useful and insightful for event planners. Check out the list -
1. Designing Successful Meetings — Susan Mundry, Edward Britton, Senta Raizen, Susan Loucks-Horsley
This book revolves around tips and tricks, suggestions about planning, designing meetings for participants that result in the sustainable learning experience. It is an in-depth guide for the event professionals and event planners in the industry to figure out new creative ways and come up with unique ideas to enhance the participant’s or attendee’s experience.
Penned down by the event professionals themselves, it is an all-in-one book about meeting designing.
2. Special Events: A New Generation and the Next Frontier by Joe Jeff Goldblatt
Yet another brilliant piece of work by a renowned author, this book is a pathway to plan events starting from the initial stages. A step-by-step book for event planners about managing and planning events that stand out from all the others. The author has amazingly captured the real-life challenges faced by the event planners nowadays as the industry develops and changes rapidly, embracing the technology as well.
It briefs you about the latest trends in the events industry and how event professionals are coping up with the trends.
3. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
After years of research and interviews, the author Scott Belsky has jotted down his journey in this book. It comprises the struggles, their powerful intuitive practices which made them generate great ideas. Scott Belsky has emphasized the thought that how one should develop the capacity to make ideas happen rather than obsessing over new ideas.
The journey of meeting and connecting with brilliant minds and interviewing them, studying their creativity for 6 years is what this book is about.
Highly recommended book with positive reviews from the event professionals. Adrian Segar has centred a crucial problem about the meetings industry presently and presented with some smart suggestions to these common problems. Opening the prospect of learning opportunities, boosting up the attendee’s participation during the meeting and engaging them in the activities improves the perspective of meetings.
“This is a book that should be OPEN on every meeting planner’s or event marketer’s desk, and used every day.” — Paul Salinger, VP of Marketing, Oracle
A must read for all the conference and meeting planners, this book focusses on improving the face-to-face meeting sessions, and the outcomes of your meetings and events.
“A must read handbook of the what, why and how to move passive conference consumer-based attendees to actively engaged participants.” — Jeff Hurt, EVP, Velvet Chainsaw Consulting
5. The Accidental Creative: How to be Brilliant at a Moment’s Notice by Todd Henry
The inspirational author motivates the readers on how they can improve their creativity by making small adjustments in their daily routines. Increasing the creativity is essential for any and every profession. The book focusses on how to mentally mould yourself and adapt to new methods, pushing your mental barriers to achieve the best of yourself.
The Accidental Creative explains how to generate brilliant ideas with the focus on expanding on the following 5 elements — focus, relationships, stimuli, hours and energy.
Learn to embrace what important now and push through your comfort zones, fight your fears to unleash the best version of you and become more creative.
There is no single point to achieve success in a business. Every business owner wants to increase their organizational value year after year. As simple as it sounds, the organisation or a business does not work like that. Customer’s demands for better quality, cheaper prices, and outstanding services will never get outdated.
To sustain amongst all the demands and sophistication, Treacy and Wiersema have shown in this book what it takes to emerge out as a leader.
The authors of the incredible book have laid down the key point of businesses. Every business or market leaders have one key deliverable to their chosen customers. Recommendable for the leaders who own their own business
7. Boring Meetings Suck: Get More Out of Your Meetings, Or Get Out of More Meetings by Jon Petz
The title may have tipped you off what this book is basically about. Have you ever thought why do you attend so many meetings? Are so many meetings really essential? What is the agenda of these meetings that are held day after day, week after week, month after month? Or the most important question, are you mentally present in all the meetings that you attend?
The book focuses on how the meetings can be made more interesting, meaningful and result-driven and effective for your daily routine. You need to determine the meetings that you want to skip and get out of and most importantly learn how to get out of them.
Stop dragging yourself into conferences and meetings that are mind-numbingly boring!
8. The Business of Events Management by John Beech, Sebastian Kaiser, and Robert Kaspar
An all-in-one book for event professionals, covering all the concepts of managing events and conferences. It highlights key concepts, theories, models, trends, case studies and live examples. Each chapter in the book real-life case study explaining several concepts and trends in the event industry which helps the reader learn and tackle various challenges they may face.
The book is a compilation of combined team efforts incorporating all the latest thoughts and fresh ideas and experiences.
9. ‘How To Think Like Leonardo da Vinci: Seven Steps to Genius Every Day’ by Michael Gelb
Self-development is a vital process for people to sustain in any profession. Michael Gelb has taken the example of Italian artist, Leonardo da Vinci to help in improving the skills by self-development process. Self-analysis leads to awakening, exploring the depth of the unused resources of our intelligence which will eventually help in our growth.
The author has discussed various principles revolving around development, willingness, curiosity and many more such concepts. It is highly recommended for event planners who are looking for self-analysis and exposure.
Not able to market your business? What is the most common excuse that you hear? Financial issues, less investment, monetary crisis!
Fear of not able to sell yourself or market your ideas, products, and services is what this book helps you get over with. Judy Allen has explained whether or not having financial troubles; you can still increase your client base and make your event planning business work.
The pressure on the event business has increased vastly and will elevate as the competition increases in this sector. In such times, this book helps you out to successfully carry out your business plans, showcase your talent and add brand value to your business.
Books illustrate real-life examples, tips, tricks, theories, concepts and models in a way which sticks in the mind of the reader. The knowledge gained from reading the experiences of what people have gone through in this industry or to become a better event professional is advantageous.
“That is a good book which is opened with expectation and closed with profit.” –Amos Bronson Alcott
Grab your copy now! We hope that these book resources will be of great help to all the event planners who are eager to learn from the industry experts.
If you have great tips or recommendations, please share with us.
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Juhi Purswani is a major in Information Technology. Currently a Content Developer in Hubilo, she is a passionate writer and loves to research and explore new and unique topics. Working in an event-tech company, she is getting accustomed to the technological revolutions that are taking place in the event management industry. Fond of Dan Brown books, she is an avid reader of fiction. In her relaxation moments, she pens down her thoughts in the form of poems and quotes. You can follow her on twitter on @19_juhi.
