In the current scenario of the events industry, event professionals face immense competition in terms of acquiring, planning and managing events.
From clients to vendors, event professionals are required to keep up with the latest trends in the industry for numerous reasons including advancing career, promoting their event business as well as events and creating memorable experiences for attendees.
One of the best ways to do that is to expand their overall professional network and make the most out of the event tech tools that now dominate the market. A great platform to accomplish this task, as we have discussed in some of our previous articles is LinkedIn.
One of the most popular professional networking platforms, LinkedIn is preferred by a lot of event professionals from various facets of the industry in order to build their network and keep up with latest news and resources on the events industry.
Delving into the topic of building a professional network through LinkedIn, let’s explore one of LinkedIn’s most popular feature, LinkedIn Groups. LinkedIn groups are communities of people that share similar interests or belong to a particular industry or profession.
However, there’s a catch when it comes to the number of group requests you can send and groups that you can be a part of when you have a free LinkedIn account. LinkedIn only allows up to 10 pending group requests at a time. A member can be a part of not more than 50 LinkedIn groups at a time.
Talking about the events industry, in particular, there are a lot of amazing LinkedIn groups created by multiple entities including events industry magazine companies, influencers, vendors, event organizers etc. all with their own purpose. Event professionals, here’s your chance to build your network in one of the most convenient and easiest ways.
To help you get started, here we have a list of the best LinkedIn groups that you must join:
1. Event Planning & Event Management — the 1st Group for Event Professionals
Managed by the team at Event Manager Blog, the Event Planning & Event Management- First Group for Event Professionals is one of industry’s biggest LinkedIn groups of event professionals.
The group consists of more than 3,76,000 members that include event professionals, event managers, certified meeting professionals, event tech professionals to name a few. Event profs can find a lot of relevant articles, surveys and discussions around a range of topics from client fees to event tech vendor recommendations. Highlights of helpful discussions and links are shared on the group at regular intervals.
A great example of how groups like this can help is the Event Manager Blog’s latest study that recorded a whopping more than 1000 responses from event professionals across the world. The study covered a wide range of topics from event planning to event-tech, the report of which was later circulated in the group as well.
2. BizBash — Event Planners Gather
Created by BizBash Media’s CEO & Founder David Adler, BizBash’s LinkedIn group for event planner has more than 69,000 members currently. From event professionals to hospitality professionals, the group has a lot of members from varying fields.
BizBash media also runs a reader’s forum that is included in their online and offline issues. This forum is linked to their LinkedIn community whereby BizBash editors ask interesting questions related to the events industry, be it client acquisition, event marketing to getting the clients to try new things.
The group members are given a fixed amount of time to respond on the post. The best member opinions are then featured in BizBash’s related issue. It is a great place for event planners globally to connect and share their opinions.
3. Sales and Marketing Tips for Event Planners
The Sales and Marketing Tips for Event Planners Group is a subset of the First Group of Event Professionals, yet again created and managed by the Event Manager Blog team.
This LinkedIn group is a great community for beginners. Event professionals who have just joined the industry or are relatively new to the overall business can network with fellow group members some of whom are experts in the field.
Planners can share and discuss tips on event sales and how to sustain their event business in this fast-growing, competitive economy.
4. Event Pros
Recently rebranded as Event Pros, the group has more than 1.4 lakh members from all over the world. Event marketers to event planners and organizers, this varied LinkedIn community is a great place to find relevant contacts that can help you grow your business and promote your company as well as events.
In return, the group managers simply ask you what you can contribute to its members and the industry in general. The group owner also shares some amazing events industry resources in the form of his Event Digest which is a useful compilation of blogs and articles on the industry.
Started and managed by Hubilo founder Vaibhav Jain, this LinkedIn group is the perfect place for event professionals from across the world to network, share resources and conduct valid discussions.
The group managers themselves share a lot of relevant content on the planning industry. Apart from this, professionals can post their own updates and news pertaining to the industry.
Professionals can find great articles and e-books on a range of topics including event technology, event networking, etc.
6. Event Planning Professionals
This is a fast-growing LinkedIn community. It is a community of expert event professionals and planners. Currently, the group has more than 69,000 members that include event planning professionals, event management companies, event organizers, etc.
Planners can join the community and check out their competition as well as find professionals and companies that they could collaborate with for future events.
7. Social Media and Technology for Event Planners
Event technology is a rapidly evolving field. Very few event communities and forums these days are dedicated solely to event technology with more than 25000 members and counting.
This LinkedIn group is a great place to find resources on Social Media at events apart from discussions on multiple event tech tools from event apps to event registration software.
Event planners looking to opt for event tech in their upcoming events can ask fellow members for their opinion and recommendations on products as well as vendors. Overall, it is a great space for event professionals willing to take the leap into the new age of event tech.
Just as the name suggests, this group’s for the event planners who wish to stay on top of their game. Owned by and managed by the team at Event industry News, this LinkedIn community is the best place to find upcoming news and events.
The group admins encourage healthy discussions around these developments rather than sharing simple blog links or articles. The group currently has more than 10,000 followers with professionals belonging to all spectrums of the industry.
This is one of the most popular LinkedIn groups when it comes to the events industry with more than 1.1 members. It’s quite a vibrant group with varied event professionals joining the community and sharing their insights.
The group members, however, only allow professionals with a personal profile to join the group rather than a company account. Be sure to send them a request using your personal LinkedIn handle.
One of the best parts about the group is that the owners specifically mention in the rules that members have the complete freedom to post in your native language so as to seek local advice as and when required.
10. Events n’ more
The Events n’ more LinkedIn group is a great community for event professionals. The group is owned by Messe Global- Exhicon group’s Riyaz Khambhati.
The group mainly focuses on knowledge sharing in multiple aspects of event management. With more than 24,000 members, event managers can find some great resources and tips on event execution including venue, logistics, event automation, etc.
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