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It’s an ever-evolving world. In this internet of things era, smartphones are gaining tremendous momentum. Simply look around you. At least 3/4th of the people around you own a smartphone. They might even be on it right this moment, scrolling through apps.
“The increasing number of smartphone users in the global market has led to a tremendous increase in the number of apps that consumers use on their phones.”
The Apple store alone has more than 2 million apps available for downloads. Add over 2.2 million apps on the Google Playstore to the list for Android users. It is indeed a ‘smart’ world’ and the event industry is definitely at par with the trend.
A recent study forecast over 45% growth in the need for event apps by 2020. The percentage of attendees engaging with mobile apps for events is predicted to increase by 56% in 2018. Ever wondered, why this spike in the numbers?
The growth of the event app market is directly connected to the increasing benefits that an organizer avails by investing in the app because that’s where the attendees are. With new and updated features and developing technology, event apps have become one of the most essential tech-tools with a lot of advantages.
Check out some of the major benefits of mobile apps for events:
It is these benefits of the tool that makes it a great investment for the event organisers with ROI in terms of attendee engagement.
Wondering how to integrate an event app with your next event? Transform your next event with Hubilo’s mobile event app.
Know more about it here.
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Hemani Sheth is a Mass Communication major and an event enthusiast. She is currently associated with Hubilo, a cloud based event management platform that aims to help event professionals create exceptional events. Hemani strives to create resourceful guides that pave way for insightful discussion built around various facets of the event industry. She has a keen interest in event technology and how multiple innovations in the field can help transform the way events are created, marketed and executed. Hemani is also a content marketer and a key contributor to Hubilo Blog. An avid reader, traveler and a movie buff, she is open to conversations on any topic under the sun! Go ahead, say hello to her on twitter @HimaniSheth
