Corporate events, much like all other types of events, have been confined to the laptop screens since the pandemic struck. There is no getting away from the office for a weekend retreat or the annual sales kickoff anymore. These events form a key part of internal and external marketing efforts for companies. But let’s admit it, they aren’t usually the most exciting.That’s exactly why it becomes important for you to create engagement that encourages high levels of interaction among the participants of your corporate event. They don't have to be yay! yay! yay! from start to finish, but a few well-placed activities can add the much-needed oomph to them. Integrating some play and networking into various types of business events can help take engagement through the roof.If you’re wondering how you can effectively use virtual events to engage with employees and customers, here are six ways for you to consider.
Companies can use a virtual conference to connect with their employees and customers on a specific theme. When mixed with light-hearted moments of engagement, learning is more impactful and memorable.
Virtual conference engagement ideas:
2. Product Launches
After months of fine-tuning and perfecting every feature, few things are more exciting to a company than the big debut of their latest release. Product launches are targeted towards current and potential clients, and often, potential investors too.
Product launch engagement ideas:
At a recently held product launch at Hubilo, we used our in-house broadcasting studio to give the attendees a close-to-real-life run-through of the product. The engagement level soared as the streaming quality kept the attendees in awe and rid them of the usual webinar fatigue.Another groundbreaking example of a product launch is that of Rihanna’s Fenty Skin skincare brand. It was a virtual house party where each touchpoint gave users a feeling of exclusivity and uniqueness, making them feel like they were actually at a house party.
3. Training and Workshops
Workshops and training are dreaded by most employees. And if the activity is on a dry topic and they have a mountain of work to get back to, driving employee engagement becomes important yet super tricky.
Training and workshop engagement ideas:
4. Community Events
Your employees put in a lot of effort year-round to help grow and better your business, and an internal company event is a great way to show appreciation. These team- building events create memorable moments that become the stuff of (virtual) water cooler conversation for months or years to come.
Community event engagement ideas:
5. Sales Kickoff
A virtual sales kickoff meeting is crucial because it leaves your sales team feeling inspired, confident, valued, and more prepared to seek and close leads.
Sales kickoff engagement ideas:
We had the Drag Taste performing at one of Hubilo’s closing ceremonies and the attendees just didn’t want to head towards the exit button!
A roadshow is a company’s route to potential investors and a way to whip up interest among prospective clients. The best thing about roadshows is that they can be designed to scale. Once you have them figured out, gather the KPIs, analyze them and get ready to host a bigger and better virtual show.
Roadshow engagement ideas:
Finally, when planning your corporate event, always make sure that you consider what your employees and customers want. The more your attendees get involved, the better the connection they form with your company. An event with sprinkles of entertainment and options for different types of interaction will always leave your employees and your customers feeling attached to your brand. So, make sure you spend some time making those virtual hours worthwhile and memorable.Hosting your event on a powerful virtual event platform that’s built to deliver audience engagement will make your job as an event organizer 100x easier. Hubilo has got the industry’s largest suite of engagement features. Check it out now.