In order to create a spectacular app that is perfect for your event, you must first decide upon the features that you wish to include in your app. In our previous article, we provided you with an elaborate features checklist to help you create a mobile app tailored exclusively to your event.
How to Choose the Perfect Event App? For event professionals looking to narrow it down to selective essentials, here’s a flow-chart to simplify the process. Following are the six main types of features that you can integrate with your event app:
Update Features: These are the basic features to keep the attendees updated on the entire event proceedings. These features include event information, event agenda, speakers’ info and schedule, venue map, major highlights, event gallery and push notifications. For events such as conferences, seminar etc. it is also possible to list down awards, upload e-papers, etc.
Engaging attendees with your event is of prime importance to boost downloads. An event app can have multiple features for engagement such as live polling, discussion forum, agenda questions, gamification, activity stream, social media wall etc.
Promotional Features: Engaging attendees with your event is of prime importance to boost downloads. An event app can have multiple features for engagement such as live polling, discussion forum, agenda questions, gamification, activity stream, social media wall etc.
Networking Features: It is possible to integrate an event networking platform within the event app. Attendees can set up their profile. Attendee profile listing can enable the attendees to sort out relevant people to network with. Other features include setting B2B meetings, document sharing and in-app messaging.
Personalized Features: Organizers can personalize their event app for the attendees too. They can set up their own personal agenda for the event, get a personal QR code for check-ins, create and manage their schedule and maintain their meetings calendar. It is also possible to integrate a virtual assistant with the app that acts as their own personal guide.
Another level of personalization has been recently added to the world of mobile events apps i.e. multilingual event app or multi-language event app. With the multi-language feature available now, user experience, especially for global events, continues to improve. Hence, better engagement and better adoption of event apps can be foreseen in the coming years.
Organizer Features: These features make event management easier for the organizers. The features include registrations and ticketing, check-ins both manual and digital (QR code scanning), badge-printing, help and info section with all the FAQs, travel and accommodation facilities, terms & conditions, etc. listed down.
This flowchart is meant to help planners contemplate the kind of event app they wish to go for based on the type of their event and the features required for the same, beginning with the most basic question, does your event need an event app?
Wish to know how Hubilo can assist you with the same? Know more about it here.
Hemani Sheth is a Mass Communication major and an event enthusiast. She is currently associated with Hubilo, a cloud based event management platform that aims to help event professionals create exceptional events.
Hemani strives to create resourceful guides that pave way for insightful discussion built around various facets of the event industry. She has a keen interest in event technology and how multiple innovations in the field can help transform the way events are created, marketed and executed.
Hemani is also a content marketer and a key contributor to Hubilo Blog.
An avid reader, traveler and a movie buff, she is open to conversations on any topic under the sun! Go ahead, say hello to her on twitter @HimaniSheth