Marketo and Hubspot are the go-to applications for marketers, across the globe, to easily track and nurture leads from a single place. In a gist, both platforms help with marketing automation, running campaigns, and turning leads into life-long customers.
When they are integrated with an event-tech platform and paired with a live event strategy, they yield powerful results. This is because the integration allows you to fully personalize the event experience based on the contact information you already have in the marketing automation platform. Simultaneously, you can use the information collected from the event to personalize future marketing communication and engagement strategy. Isn’t that cool?
Marketo-Hubilo and Hubspot-Hubilo Integration
The good news is that with Hubilo’s recent update, now you can effortlessly integrate the marketing automation platform of your choice. By enabling auto-sync, you can not only engage with your customers and prospects before and during the event but also afterwards. Furthermore, by synthesizing all the data together, you can make informed decisions, run effective and targeted campaigns, drive better engagement, and maximize the ROI out of your events hosted on Hubilo.
Specifically, Hubilo’s integration with Marketo and Hubspot allows you to seamlessly sync all your event and customer data, with either of the platforms. This means that you can automatically send key attendee registration and attendance data in real-time, directly into your Marketo/Hubspot accounts. Similarly, you can import detailed registration information from your Marketo account for all your events on Hubilo. This eliminates the need to manually pull up event data or deal with long and confusing spreadsheets – saving you a ton of time and effort.
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How to leverage this opportunity
The days are gone when you had to worry about manually importing and exporting data for your event marketing campaigns and follow-up communication. Instead, with this integration you can reap various benefits:
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Crafting Data-Backed & Personalized Marketing Communication[/caption]
By integrating your marketing automation platform with Hubilo, you can automate all of your event communication and lead-management processes. This will empower you with plenty of rich, insightful data that will help you increase your event ROI manyfold. And you can focus all your time and energy on crafting the best end-to-end attendee experience with Hubilo.
Interested in exploring this solution? Request a demo now.