Conducting a business event is your ultimate opportunity to assess various aspects of your company, interact with your target audience, enhance your presence in the industry, hook in potential customers, evaluate current market trends, and formulate new strategies to better your performance.
In short, while the competition is brewing tough, events will help you stay ahead of the curve and can be your stepping stone towards success.
However, organizing an event is not as simple as it may seem. From searching for sponsors to arranging event speakers and choosing a location to publicize to your audience, it involves a whole lot of hectic schedules and countless efforts from your side. And above all, if there is anything that slips through your hand, the entire purpose of doing so will go in vain.
Your event will be of no use if you are unable to structure it to cater to the needs of your audience. One way to keep yourself at arm’s length from such adversities is to use event survey templates, which offers you practical insights into its different uses-
Types of event surveys:
1. Pre-event surveys:
It is good if you already have an event planned in your head according to what you feel is essential. However, to ensure your event’s success and get the best results, it is crucial that you structure it as per your customer’s demands.
You can do so by using pre-event surveys and reach your target audience to analyse their expectations. Here are a few essential points you must include to have a better understanding:
For around 46% of marketers, the initial planning process is the toughest of all tasks. But when you conduct pre-event surveys, the complications reduce to a great extent. Here are a few sample questions:
2. Mid-event surveys:
Apart from intriguing speeches and product demonstrations, you need to have something peculiar that can draw the attendees’ interest during the event. An engaged and actively participating audience is crucial to keep the atmosphere lively and happening. One such way to ensure this is to conduct mid-event surveys, which will help you evaluate the following things:
3. Post-event surveys:
While the purpose of the first two polls was to evaluate your target audience’s requirements and track their experience during the program; post-event surveys give you vital statistics and figures on whether or not your event was a success.
Moreover, unlike the other two categories, this type, not only covers the customers’ opinions but also of your sponsors, speakers, volunteers, and other such people who were equally involved in building your event.
You must note that about 87% of people prefer to have their say in a company’s products and services. So don’t back away from surveying them when necessary.
From gathering central ideas and planning the content or venue to all the way down assessing your attendees’ experience after it ends; surveys are a complete package to make your current and upcoming events a big hit.
Moreover, with over 73% of businesses considering events better than other methods to enhance customer engagement, it is necessary that you leverage event surveys to reap its full benefits.
To get more insights on similar topics, check out ProProfs.
To know more about how Hubilo’s event-tech can help you transform your event click here.