2x Your Pipeline With Hubilo and Marketo Integration

Webinars are key growth drivers for your business since they provide valuable data and insights on your prospects and customers. 

If you can enrich your MarTech stack with valuable insights and engagement data from your webinars, you can generate more leads, convert leads faster, and maximize ROI from every dollar you spend on your sales and marketing efforts.

Hubilo + Marketo

Hubilo and Marketo integration enables you to personalize your customer journeys further, run more targeted follow-ups, and nurture campaigns and helps your sales team boost conversions. 

Syncing your webinar data with your Marketo in real-time can eliminate the need to painstakingly update it each webinar. And access to basic webinar data (who registered or attended) and rich engagement data (attendee activities) can accelerate your pipeline.

Let's see how you can get started:

Connect Hubilo webinars with Marketo programs

Easily connect your Marketo account from the Integration section of your Hubilo dashboard. Once authenticated, you can quickly map specific webinars on Hubilo with Marketo Programs. 

Connecting individual webinars gives you more control over what data you want to sync and makes it easier to track the performance of specific webinar campaigns you run on Marketo.

Map Hubilo fields with Marketo fields

Sync Marketo Lead fields and Program Member fields (along with custom profile fields) with Hubilo to automatically import Marketo registrations to your Hubilo webinars. 

E.g., You can manage webinar registrations on any website or landing page using Marketo forms; whenever someone submits their details, they get automatically registered for your webinar on Hubilo.

Read and Learn: 2X Your Pipeline With a Fresh Approach to Webinars

Ensure higher attendance at your webinars

Hubilo removes the friction from webinar sign-up to increase attendance. Automatically export Hubilo Magic Links (1-click login) to Marketo and use it to configure and send personalized invites to your audience directly from Marketo. You can also configure to send invite emails and Auto-calendar block emails from Hubilo for all webinar registrants. 

Auto-calendar block ensures your audience never misses your webinars. And Hubilo magic links on invite emails let your audience instantly join your webinars without additional login steps.

Automate your workflows with ease 

Automated workflow is easy when Marketo gets updated with Hubilo data. For instance, Hubilo dynamically updates Program Member Status based on the status of your webinar attendees (registered, logged in, no show, attended on demand). As a result, this helps you stay on top of your key accounts and send relevant post-webinar communication.

Another way to leverage the data is by using success criteria to track the progression of your campaigns. E.g., You can mark a campaign successful if someone logs in to your webinars or attends it on demand.

Use Custom Program Tokens with Hubilo fields to update them dynamically. Updated Program Tokens can eliminate manual work and save you so much time. 

E.g., Suppose you run 50 webinars annually and need to send five emails to your audience for each webinar. You can use Custom Program Tokens to create and manage just five email templates and use variables to fill in specific webinar details automatically. 

Use engagement data to boost conversions

Leverage your webinar engagement data to customize follow-ups and accelerate your pipeline. Export attendee activity data (registered, logged in, watched a session, questions asked, survey submitted, polls submitted, Hubilo Lead Score, clicked on Conversion Prompt CTA, etc.) as Custom Activities to Marketo., which can then be used to run personalized follow-up and nurture campaigns or share it with your sales reps to enable them to gauge buyer intent better and structure their sales conversations accordingly.

E.g., You can use Hubilo's Conversion Prompts and Lead Scores to identify hot leads and let your sales team quickly follow up with them, letting you cut through the noise among the various leads. 

These are just some highlights to get you started with Hubilo and Marketo. There are many new possibilities for you to explore to help 2x your pipeline. Learn more about Marketo and other integrations available on Hubilo.

Want to see Hubilo + Marketo in action? Request a demo now.

Read and Learn: How to Harness Webinars for a 2X Pipeline Boost