Using a CRM Integration With Webinar Platforms | Hubilo

July 1, 2024

How CRM Integration Enhances Webinar Platforms

When choosing the best webinar software, it's important to prioritize platforms that offer seamless integrations that enhance the effectiveness of their marketing tools. Streamlining workflows and tapping into other software tools is a great way to save time and create a more cohesive marketing strategy. If all of your systems work together, you can significantly boost the impact of your advertising efforts, increase your reach, convert leads, and achieve greater overall efficiency. Keep reading to learn more about CRM integration with webinar platforms.

What Is Customer Relationship Management Software?


Customer relationship management (CRM) software allows businesses to manage their relationships and interactions with customers. The program typically stores and organizes data, tracks correspondence, and streamlines communication processes. This type of software is also designed to help businesses divide their audience into market segments for targeted marketing campaigns and other personalized messaging. In a competitive business landscape, it's crucial to take advantage of valuable insights and analytics gleaned from this type of software in order to increase sales and boost revenue. Overall, CRM software is best used to maintain strong customer relationships.

What Is a Webinar Platform?

Hosting webinars allows brands to build awareness, create a community, and establish a better presence. Webinar platforms like Hubilo are designed to help individuals and businesses host online seminars (coined "webinars"), workshops, presentations, meetings, and other types of web conferencing.

This type of platform provides a virtual environment for hosts to engage with their target audience through live streaming, live chat, and other interactive elements. Webinar platforms might offer features such as live polls, Q&A segments, breakout rooms, and other functionalities to enhance the overall experience.

Platforms such as Hubilo also offer other tools, such as the ability to customize integrations, branding, and marketing automation. Overall, their function is to drive engagement, deliver valuable content, and eventually direct audiences to a specific call to action for a seamless customer experience.

How Can CRM Integration Enhance Webinar Platforms?


CRM integration with webinar platforms gives marketers the power to gather data on attendees, gain valuable insights from live webinars, and personalize any follow-up communications to capture leads. When you integrate CRM software into a webinar platform, it becomes a lot easier to navigate customers through the registration process, send event reminders, and reconnect with participants after the virtual event. Moreover, when you use these tools to create targeted marketing campaigns, you nurture relationships with potential customers and increase the likelihood of conversions using a single, centralized program. Check out some of the best functions for CRM integration below.

Importing Leads and Contacts

With a CRM integration, you can automatically send registration data from your CRM software to your events on the webinar platform. Hubilo allows marketers to automatically register clients for events when they submit their contact details on websites and landing pages. This streamlines the registration process.

Organizing Databases

Integrations also have automation tools that make it easier to keep CRM databases up to date; the flow of data works both ways. Registration data from customers on the webinar platform can also be pushed onto the CRM platform. This eliminates manual entry and saves time while making sure all customer information is current and accurate.

Creating Customer Journeys and Marketing Campaigns

Using a data-driven approach opens up new opportunities for businesses to build better customer relationships and maximize their sales. CRM integration with webinar platforms allows marketers to optimize their touchpoints at every step of the customer journey. Businesses can also use customer information to take the webinar experience to the next level and create more targeted advertising campaigns that align with a specific audience segment.

Sending Personalized Communication

Personalization can earn companies 40% more revenue. Integrations with CRM platforms allow marketers to sync activity data and run more personalized follow-up campaigns directly from the webinar platform's interface. It's a great way to review who registered for an event, logged in and watched the webinar, or answered a poll to trigger a specific workflow or campaign.

Gathering Data From Past Webinars

Webinar software keeps track of metrics from past webinars, including the number of attendees, watch time, lead scores, audience engagement, and other customer analytics that can be used to create custom reports. The analytics dashboard is also the best way to prove value to shareholders.

How Hubilo's Webinar+ Platform Supports CRM Integration


If you're planning on using CRM integration with webinar platforms, it's important to choose the right option that supports your business goals. You'll find that Hubilo has built an industry-leading engagement platform that enables businesses to host exceptional events and grow revenue. It's the most customizable, branded, and personalized platform that enables an engaging attendee experience and supports deeper integrations.

Our platform was built by experts and is ideal for capturing customer intent, navigating lead generation, streamlining workflows, and using data for increased conversions. Businesses can host webinars for everything from thought leadership and product demonstrations to customer advocacy and tutorials.

We offer a variety of features on the program to create meaningful interactions during webinars, including conversation prompts, chats, emoji reactions, and polls for better audience engagement. Businesses can even create custom registration pages with easy plug-and-play templates or run promotional email marketing campaigns from the same interface.

More importantly, the Hubilo program provides exceptional customer support, a full integrations library, and a real-time dashboard to gather valuable data. Native integrations and public APIs allow businesses to connect event data to existing systems, which seamlessly improves any event marketing strategy. The ability to sync contacts and customize integrations based on marketing needs also provides users with the flexibility they need to maximize their return on investment.

Explore the possibilities and accelerate your pipeline with enhanced CRM integrations. Request a demo here to learn more about Hubilo.

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Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.

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