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The Irish playwright George Bernard Shaw said, “the single biggest problem of communication is the illusion that it has taken place”. The man did strike a chord with your problem of feedback and clear communication, didn’t he?
As a virtual event-tech platform, the most recurrent question our team gets from organizers is, “How can we keep getting real-time feedback during a LIVE session?".
You want to grab the undivided attention of your audience for a session so as to deliver a seamless virtual event experience.
Event technology has grown multi-fold in the past few years, and interaction and communication have been at the forefront of their existence.
Gamification, personalized features, magic tools, and interaction parlors are the MVPs of virtual events.
However, event surveys are the underdogs of the interaction conundrum, and in this article, we want to discuss why, how, and which event survey questions help you stand out at the virtual event precipice.
With no on-ground managers to chase you to ask how did you like the event? Or what could be altered to make it the best event you’ve attended so far?
Event surveys act as a virtual kiosk of opinions, suggestions, criticism, and appreciation.
Here’s a little resource that we came across on how virtual event surveys have become a source of in-depth and instant stakeholder feedback that we wanted to share with you.
Speaking of event surveys, we found an interesting quote from Adrian Darnell that talks about how post-event Q&A is essential.
Here’s what he says, “Content aside, you should also keep the conversations going. Besides asking for feedback, you can leverage Q&As to stimulate post-event discussions, as well as any post-event audience activity on social and/or the event platform.” Source
QUICK TIP: Have a category-wise survey that allows attendees to give their feedback on various receptions of a virtual event. For e.g., Ask your attendee if they had adequate time at a virtual booth? OR Ask your attendees how did they like the product demo sessions?
Here’s something that will help you understand the type of questions a survey can have.
Imagine you go to a shopping site, put some clothes in your cart, and check out with lesser or more than the items in your cart.
Once done, the application or website pops up with either a star rating, “would you recommend us?” or a “what did you like the most about us?” question.
You get the gist of what we’re trying to get at, don’t you?
Whether you host a virtual event, a hybrid event, or corporate meetups, these survey questions can be categorized into three categories:
Here are some examples of how qualitative event survey questions could be:
These type of questions could be:
These would be yes/no questions, where attendees would answer questions like:
QUICK TIP: Don’t restrict yourself to creating questionnaires as surveys. Keep the ball rolling with a quiz from a particular session or a spin-the-wheel reward to answer a couple of questions.
Hopin has helped many event planners pivot from in-person to virtual events. So, how is Hubilo better? Here's a quick comparison, for those who want to know!
Which event survey questions will attract interaction and communication?
Your event survey questions must be curated in such a way that an attendee is compelled to answer them.
There are two benefits to this: 1. You will be able to make informed decisions about the event lineup and alterations needed, and 2. Your attendees will gain trust in your event planning skills.
Here are some pre, during, and post-event questions that you can ask your attendees at your next virtual event:
QUICK TIP: You don’t have to play by the rules, be as creative or bold as you want. Ask questions that most resonate with your audience. It could be a question wrapped in pop culture or recent TikTok trends.
We know how event organizers get in a temporary fix trying to figure out how surveys can be promoted in LIVE events.
Though helpful, these surveys can make or break the event experience for an audience.
Here are some tips we came up with on how virtual survey questions can be promoted during a virtual event:
The most common mistakes organizers do with event surveys!
Of course, there have to be goof ups when execution is in question.
We’ve all been there, doing one thing and getting a counterproductive result.
What are some of the most common mistakes we’ve seen organizers make with event survey questions?
Let’s find out!
In Conclusion
Virtual event surveys act as one of the most important factors of interaction at any virtual event. Without them, your chain of feedback, suggestions, grievances, and improvements might hang loose.
It would be safe to say that virtual events are becoming the cornerstone of internal, external, and international interaction for professionals. Whether you look at annual sales summits, tech conclaves, medical conferences, trade shows, virtual auctions or career fairs, virtual is the answer.
From getting the perfect virtual event platform to deciding what customization you need for your virtual event to planning interactive activities, all require careful planning and execution.
A great virtual event platform can help you create actionable surveys that resonate with your audience. They also help you understand the behavioral patterns and analytics of your event.
How about we give you a first-hand experience of how virtual event platforms have customer-centric plugins that help you drive elevated engagement, attendance, and revenue?
We’d love to give you a piece of event technology that we’re passionate about!
Vironica is a content creator, blogger, and strategist. She loves researching, reading, and writing about new-age media and technology. She is a storyteller who always has a gag up her sleeve, and likes to translate her humour through everyday metaphors. You can always give her a buzz about a historical fact or drop a song in her messenger to get the conversation going.
