webinar survey questions

28 Webinar Survey Questions to Ask Pre, During, and Post Webinar

Asking the right questions in your post-webinar survey helps you collect the best feedback. The feedback helps event organizers plan for events in the future!
Hubilo
,
November 25, 2022

Surveys of all types are important for any type of event! It helps event organizers gather all types of information about the attendees and any events they might have attended before! Asking questions before, during and after your event allows organizers to better plan events with all of the information they receive. One important detail to keep in mind is that your post-webinar survey should have between 5-10 questions to ask your attendees. While this guide has many questions you should be asking, you don’t need to ask all 28 questions; feel free to mix and match any combination of these questions on your post-webinar survey.

Why Are Webinar Surveys Important?

Webinar surveys are important for a multitude of reasons! Webinar hosts can create questions that directly tie into the event. You can find out the number of people who have attended a webinar before and who hasn’t. If you have guests that have never attended a webinar before, they might need a few extra minutes at the beginning of the event to become familiar with the process. You can also ask questions during the event to see if anyone has questions or concerns, which you will be able to address right away. 

Pre-Webinar Survey Questions

These pre-webinar survey questions can give event organizers information and data into the experience levels of the attendees. From finding out how your attendees heard about the event to the device they will be joining the webinar on, you will have a more clear picture on your guests and their goals!

<span class="mid-size-title">1. Which Speakers Are You Excited About?</span>

This question helps webinar organizers which speakers are the most intriguing to your guests! If there is a certain speaker that your guests are excited about seeing, try to give them extra time to speak.

<span class="mid-size-title">2. Have You Attended Our Events Or Webinars Before?</span>

By asking this question, you can determine which guests are returning customers. This shows your event hosts that you have a high retention rate for your events.

<span class="mid-size-title">3. How Did You Hear About This Webinar?</span>

Your guests may have heard about this event from anywhere you did your marketing! By finding out where they heard about the event, you may want to increase your marketing in certain areas if it was not as popular as the others. 

<span class="mid-size-title">4. Why Did You Choose To Attend This Webinar?</span>

Different guests may be attending the event for different reasons. Some might be looking to expand their knowledge on the subject, while others are excited about the guest speakers. You can plan for future events with this knowledge, especially if the subject of the webinar is popular among the guests.

<span class="mid-size-title">5. What Device Are You Planning On Using?</span>

Guests may be attending the event on any device, like a laptop, desktop or even their mobile phone. By having this information, event organizers need to make sure that their webinar platform supports all of the devices being used!

Best devices to use for a webinar

<span class="mid-size-title">6. Was There Any Information That Was Hard To Find?</span>

If you created a webinar event website, make sure all of your information is clear and easy to find. If there is someone who has difficulty finding any information, be sure to address it quickly. For any future events, make sure the information is easy to find, so there are no questions or confusion.

<span class="mid-size-title">7. What Is Your Preferred Social Media Platform?</span>

This question is important to ask because you will know how to market to your audience! You can create an event flier and post it on all social media platforms, ensuring your guests and any future attendees will see it and be intrigued. 

<span class="mid-size-title">8. What Are You Hoping To Get Out Of This Webinar?</span>

Asking this question will give event organizers a better understanding of what the goals of the guests are! By having this knowledge, you can then tailor your event to the needs of your guests. For example, if many guests are looking to network, maybe create a longer networking session.

<span class="mid-size-title">9. Will You Need Any Video Or Audio Accommodations?</span>

There may be people who have video or audio issues while on their device as they attend your webinar. If this is the case, be sure to accommodate these needs so all of your guests can be successful while attending the event!

During The Webinar Survey Questions

There are questions to ask your guests during the webinar, to ensure that everyone is engaged and focused. Also, if there are any issues or concerns that your guests may have during the webinar, you can address them immediately.

<span class="mid-size-title">10. Are There Any Technical Issues You’re Experiencing?</span>

Asking this question helps to determine if there are any technical issues, and if there are, they can be fixed right away! Keep in mind that if there are any technical issues, they may be on the guest’s end and not within the webinar itself.

<span class="mid-size-title">11. Are There Any Things You Would Like The Speakers To Elaborate On?</span>

Speakers usually have an agenda of things they need to speak on during the webinar, and because of this may move on to a new topic quickly. Asking your guests during the event if there is anything they would like to hear more about can help broaden their knowledge. If time allows, have the guest speakers go back to the portion that the guests have been requesting to hear more about.

<span class="mid-size-title">12. Are There Any Questions?</span>

By just asking a general question like this, you can identify any questions or problems that your guests have. Guests can have questions, whether general or specific, answered immediately by including this during your webinar. 

Post-Webinar Survey Questions

Post-webinar questions are possibly the most important questions to ask your guests. They help event organizers determine if the webinar was a success or not and are useful for planning any future events.

<span class="mid-size-title">13. How Would You Rate The Webinar?</span>

Using a rating scale, you can ask your guests to rate the webinar on a scale of 1-10, with 10 being the highest. If your guests enjoyed the webinar, then you know you did a great job planning! If your guests did not enjoy the webinar, then you can reevaluate and plan better for the next one. 

<span class="mid-size-title">14. How Would You Rate The Speakers?</span>

The speakers are such an important part of your webinar, as they provide all kinds of information to your guests. Asking your guests to rate the speakers and the information they provide ensures that your guests took something away from the webinar. You can also determine if your guests will return to future webinars if they enjoyed the speakers!

<span class="mid-size-title">15. How Would You Rate The Technology?</span>

Webinars, because they are fully online, use technology to present the information. Guests can rate the technology used for the webinar, especially if you use a virtual event platform. If they find something difficult to use, you can use this information to improve any future webinars. 

<span class="mid-size-title">16. How Satisfied Are You With The Networking Tools?</span>

Networking helps guests gain personal and professional relationships with other guests! Useful networking tools can help guests learn about one another and develop relationships that last a lifetime.

How to network at a webinar event

<span class="mid-size-title">17. Would You Contact Someone You Networked Within The Webinar?</span>

By asking this question, you can see how many of your guests will contact someone they met in the webinar in the future. The connections guests make can help them in their professional career, and by having the knowledge that they are likely to reach out to someone they met at your webinar, you will know that your webinar was a success!

<span class="mid-size-title">18. What Part Of The Webinar Did You Like The Most?</span>

This question allows your guests to define their favorite parts of the webinar. If you have multiple guests who have the same favorite part of the webinar, you should include it in any future webinars which can help with guest retention.

<span class="mid-size-title">19. What Topics Would You Want To See At Our Future Events?</span>

In order to help plan any future webinars, you can ask your guests what topics they would like to see. There may be several guests who wish to see a certain topic covered through your webinar, so take that into consideration when planning your next webinar.

<span class="mid-size-title">20. Were Your Expectations Met?</span>

Guests typically go into virtual events with goals in mind and expectations for the webinar. Ask your guests if their expectations were met; that will determine if your guests think your webinar was a success. If they say their expectations were not met, ask them what their expectations were and what can be done in the future!

<span class="mid-size-title">21. Has Your Perception Of The Company Improved Through The Webinar?</span>

Guests may have a perception of your company before they attend your event. This perception can come from your event marketing, past events or social media posts. After the event, the perception of your company may have changed completely, good or bad. Asking your guests this question gives event organizers an insight into how they view your company.

<span class="mid-size-title">22. What Were Your Favorite/Least Favorite Moments In The Webinar?</span>

This question allows your guests to express their favorite and least favorite aspects about the webinar. All of your guests are going to have different parts that they liked and disliked, but all of the favorite parts should be celebrated! If many guests have a least favorite part of the event, try to change it for any future events.

<span class="mid-size-title">23. How Happy Were You With The Length Of The Webinar And The Amount Of Information Presented?</span>

Sometimes, webinars can be too long and there is too much information being presented, which can overwhelm the guests. In order to keep everyone engaged throughout the entire webinar, keep the webinar short and the information relevant. 

<span class="mid-size-title">24. What Time Of Day Works Best For You For Future Webinars?</span>

The great thing about webinars is that they are able to happen at any hour throughout the work day and even after! Asking your guests what time works best for them allows webinar organizers to plan around any previous engagements the guests may have. If many guests are able to gather for a webinar at a certain time, then plan the webinar for that time.

<span class="mid-size-title">25. Did You Find The Platform Easy To Use?</span>

Whichever virtual event platform you choose to host your webinar on, keep in mind that there may be guests who aren’t familiar with the platform. Hosting your webinar on an easy to use platform will be beneficial to both the guests and the hosts. Your guests will be able to easily navigate through the webinar and hosts will have the reassurance that their guests received the right information, thanks to the platform.

<span class="mid-size-title">26. How Likely Are You To Recommend This Webinar To A Friend?</span>

This question gives webinar organizers a better understanding into if guests will recommend this webinar to their friends and colleagues. If guests had a successful time at your webinar, they are more likely to recommend it to a friend. Depending on the topic of the webinar, your friends and colleagues can learn more about the subjects they are interested in.

<span class="mid-size-title">27. Will You Join Our Next Event?</span>

Companies host all types of events throughout the year, not just webinars! Asking your guests if they will attend any events in the future is a great way to determine any future guest lists. There may be networking events, virtual conferences and even virtual parties. If all goes right, your guests may want to attend every event you host in the future!

<span class="mid-size-title">28. Are There Any Improvements That Can Be Made To Our Webinar?</span>

There is always room for improvement when it comes to hosting events. Allowing your guests to speak about what can be improved on only helps you plan for better events in the future. 

Why Should You Do A Post-Webinar Survey?

Post-webinar surveys help webinar hosts receive honest feedback from their guests that  can be used while planning for events in the future. If there is an aspect of the webinar that didn’t necessarily work or it wasn’t enjoyed by your guests, you should try to eliminate it for any future events.

  • <span class="mid-size-title">To Scale Up Your Efforts</span>

Since the beginning of the pandemic, the number of webinars have increased drastically. Webinars can be attended by people all over the world. People are making an effort to join these webinars, specifically if the webinar topic is relative to them or interests them in any way. The survey you send at the conclusion of the webinar collects all of the feedback, both positive and negative, and you can use that feedback to your advantage when planning the next webinar. 

  • <span class="mid-size-title">To Improve Your Webinar Quality</span>

No matter how well you plan your webinar, there still may be bumps in the road when the day comes. The video may not work or the audio may be choppy for your guests. By asking your guests if they ran into any of these issues, you can try to troubleshoot them before the next webinar begins. If your webinar does indeed run smoothly on the day of, keep in mind that not all events are like that, so be prepared for any hiccups in the future.

webinar quality with audio video
  • <span class="mid-size-title">To Understand Your Audience</span>

When your guests attend your webinar and interact with others within the event, they begin to develop relationships with one another. By asking questions to your guests to find out what it is that keeps them coming back, you can learn and continue to create successful events. Once a guest sees the value of an event, they will want to return to broaden their knowledge and create more relationships with other guests. 

  • <span class="mid-size-title">To Earn Social Proof</span>

In order to build your brand, you will want your audience to feel valued - and if they feel valued, they will be more likely to talk about your events on social media. Through sharing your event and company on social media, this will drive registrations and RSVPs for any future events.

Checklist To Conduct An Effective Post-Webinar Survey

Once your event is planned and ready to be executed, you should have a checklist for your post-webinar survey. These 10 points will help you create a successful post-webinar survey and you will receive the most honest feedback from your guests.

<span class="mid-size-title">1. Start With The Easy Questions</span>

Easy questions like “what were your favorite parts about the webinar?” ease your guests into the survey. They can begin talking about what they liked the most about your webinar, putting them in a good mood for the whole survey. As the survey goes on, you can incorporate more difficult questions to answer.

<span class="mid-size-title">2. Don’t Make The Survey Too Long</span>

Nobody wants to answer dozens of questions about an event that was only a few hours long. Post-webinar surveys should be between 5-10 questions max, and they should cover a variety of topics. You can ask how the guest enjoyed their webinar, what their favorite part of the webinar was and any part of the webinar that they didn’t enjoy. You can collect a lot of feedback from your guests from a few simple questions, as long as they are the right questions to ask!

<span class="mid-size-title">3. Limit The Choices</span>

As discussed above, you should only have between 5-10 questions on your post-webinar survey. When you choose the correct questions, you will receive all the feedback you need. If you feel the need for more feedback, leave a spot on the survey for guests to have an open-ended conversation about the webinar. This allows guests to mention anything they liked or disliked about the webinar that wasn’t covered in the survey. 

<span class="mid-size-title">4. Send Your Survey As Soon As The Webinar Ends</span>

When you send out the survey right after the webinar ends, the webinar will still be fresh in your guest’s minds. They will remember the good and bad parts of the webinar, and they can express how they feel in their survey. If you wait too long to send the survey, your guests may forget key parts that they wanted to give feedback about.

<span class="mid-size-title">5. Thank Your Attendees For Showing Up</span>

Thanking your guests for attending the webinar goes a long way! It shows your guests that you truly care about them and value them as a guest. Be sure to thank them right within the webinar as it comes to a close, and be sure to thank them right within the survey itself.

<span class="mid-size-title">6. Follow Up On The Bad Reviews</span>

No matter how well you plan your webinar, there still may be people who leave a bad review with bad feedback. However, don’t take it personally! If you do receive a negative review, try to communicate with the guest and see if there is anything different you can do in the future to make it better. Your guest may have an idea that will help improve any future events, hopefully eliminating any more negative reviews. 

<span class="mid-size-title">7. Promote Your Next Webinar Or Related Event</span>

Within your survey, you should promote any future webinars or events. You can provide a call to action by providing a link to register or purchase tickets and include dates, times and locations for these events. 

<span class="mid-size-title">8. Analyze Your Key Webinar Metrics</span>

Once the webinar concludes, you can take a look at the metrics of the event and determine if it was a success or not. There may be certain aspects of the webinar that had more interaction than others, so those should be prioritized over the aspects that didn’t really work.

<span class="mid-size-title">9. Evaluate The Post-Webinar Survey Feedback</span>

Once you have collected all of the post-webinar surveys, you can then begin to go through all of the feedback! Take note of what guests liked and didn’t like, as that is what is going to be important when creating future events! 

<span class="mid-size-title">10. Repurpose The Webinar Content Into Blogs, Social Media And Content Pieces</span>

After the webinar is over, you can then take pieces of the webinar and incorporate it into blogs and social media posts. If you choose to write about the webinar in a blog, take testimonials from your guests and put that into the blogs. Anyone who reads the blogs will be able to see and read these testimonials to see how much they enjoyed the event. You can also do this with social media; for any marketing on your social media pages, you can post the testimonials from past webinars and use them as marketing for new events!

Turn your webinar content into blog opportunities

<span class="mid-size-title">Conclusion</span>

Your post-webinar survey is the best way to collect honest feedback from your guests! You can ask easy questions that will only require a rating, or more in depth questions which can help you plan future webinars. Be sure to include a thank you message to your guests, as that will show them how much you truly appreciate their attendance. When you create solid relationships with your guests, and show them how valuable your webinars and other events can be, you can be sure your guests will return in the future!

Author
Hubilo

Hubilo is the event professional’s event platform for live, hybrid, and virtual events. Founded over 5 years ago to revolutionize engagement at in-person events, the company makes it easy to bring people together anywhere, anytime. Hubilo’s powerful engagement features, personal client experience team, and custom branding tools have helped create over 12K events and counting. Headquartered in Bangalore and San Francisco, Hubilo’s nearly 400 employees are dedicated to co-creating the world’s most important events: yours.

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