Templates for writing the perfect webinar script

How to Write the Perfect Webinar Script (Templates Included!)

Write the perfect webinar script using one (or a few!) of Hubilo’s script writing tips and one of our webinar script templates, both found here.
March 7, 2023

Hosting a webinar comes with many responsibilities. You need to lead the discussion, moderate, and even keep track of the time. Webinars can be held for all types of subjects, so you may need to create a webinar script to keep up with the content! A webinar script helps to create fluid conversations while also keeping the webinar host on track. 

What is a Webinar Script?

A webinar script is a piece of dialogue, written before the webinar and is shared throughout the duration of the webinar. Your webinar should include an event agenda, any important talking points, and closing remarks. Webinar scripts are essentially roadmaps to the event. You can include timing and what order the speakers will speak in. Rather than going into the webinar blindly, the perfect webinar script will plan out exactly what you are going to say. 

Why You Should Write a Webinar Script

Webinars are important for keeping your webinar attendees engaged throughout the event. Without a webinar script, the event can go off track and you will lose the attention of your guests. Webinar scripts help to keep your webinar focused, on track, and timely. You can also create your webinar script around the goals you set for the webinar, so you can easily track the webinar goals that you want to achieve!

How To Write a Webinar Script

When you begin to write your webinar script, you can write it in an online document or hand-write it in a notebook. However, writing it in an online document makes it so much easier to share with anyone that you need to share it with. These 6 tips will help you write the perfect webinar script template for your event! 

Read and Learn: How to Add Energy, Impact, and Results at Every Stage of Your Webinar

Webinar Introduction

The introduction for your webinar presentation sets the tone for the whole event! Within the introduction, you can introduce not only yourself but also your business and any guest speakers you have scheduled. When you introduce the guest speakers with a small introduction, it will give the guest speakers more time to present. Take the time to thank your audience for their attendance, as well as your guest speakers for taking the time to join the webinar. You can also touch upon what the webinar will be focused on, without going into too much detail. Here's a webinar introduction script sample to guide you: “Welcome to [Webinar Name], hosted by [Your Company]. Today we have [Guest Speaker Name] with us to talk about [Topic]...” Take the time to thank your audience for their attendance, as well as your guest speakers for taking the time to join the webinar.

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Webinar Agenda

You don’t need to go into  too much detail about what the webinar entails in the introduction,  because you’re going to explain it in the webinar agenda. During this portion of the webinar, hosts can explain to  the audience what they can expect from the webinar. Hosts can also outline what topics the speakers will cover during their speaking portion. Again, this saves time  from the speakers introducing themselves and what they are going to be talking about, ultimately giving them more time to speak about those topics. Event hosts can also tell the audience how long each segment of the webinar will last, giving the audience a better understanding of how long the event as a whole will last! According to a study by Zippla, only 37% of workplace meetings actively use agendas.

Webinar Goal And Purpose

The webinar goal and purpose are considered the “why” of the event. In order to grab the attention of your audience, you can have a list of bullet points of all of the topics you’re going to cover within the webinar. After stating the topics in the bulleted points, you can then begin to explain the benefits of the webinar and what your guests can take away from the event. Not only can your guests take away ideas from the webinar, but they can also take away topics to explore further after the webinar is over. If this is the case, express to the audience how they can go about finding their event takeaways once the webinar is over. 

Webinar Goal And Purpose

Webinar Educational Content

Once the introductions are over, the educational content that attracted your audience to your webinar can begin! The educational content can be any type, depending on your webinar goals and the type of speakers you have. Once you acquire your guest speakers, ask them to create a webinar script of their own ahead of time! This is the segment where insights and valuable information are shared by the webinar presenter. This will keep your guests on track with what they’re talking about, so they won’t stray away from the topics at hand. The more guest speakers you have, and the more content you provide to them will be beneficial for everyone. When your guest speakers talk about their topics, encourage them to share their own personal stories to add a sense of personalization to your content. Audience members can relate to what the guest speakers are saying, creating those personal relationships that you should strive for in the business world. 

Webinar Conclusion and Q&A Session

Webinar Conclusion and Q&A Session

Once all of the guest speakers have spoken, the host can begin the conclusion and Q&A session. According to Wyzowl, 92% of attendees want a live Q&A session included in the webinar. If you have a webinar moderator, they can help in managing this section efficiently. Before the Q&A session begins, you can recap the webinar as a whole! Be sure to recap any important ideas and takeaways the guests can walk away with. Keep this part short and sweet, as there may be many questions from the audience. If you choose to have an engagement activity, you can include a small quiz or a feedback session to allow webinar hosts to see how well the guests understood their presentations and if they learned something new.. Once this portion is completed, you can then begin the Q&A session! Q&A sessions allow your guests to voice any questions or concerns they may have; either because they didn’t understand an aspect of the webinar or because they have a question about something that wasn’t covered in the webinar. There may be guests who have all kinds of questions, so be sure to try your best to get to everyone who has a question. If time does run out before you can get to every question, you should have an option for guests to ask their questions at a later time.

Webinar Next Steps And Closing

First and foremost, you should thank your guests and guest speakers for attending your event! They took time out of their day to attend the webinar to learn more about the topics. Thanking them for attending can mean so much to your guests and your speakers. Next, you can then begin your closing statements, which can be the invitation for a call-to-action related to your digital marketing strategy or other services you offer. If you wish to have a call-to-action button for your guests, be sure to add instructions on how they can go about doing that, and can be answering a post-event survey, polls, or giving any feedback. Once all of this has been discussed with your audience, you can then thank your guests again and everyone can go their separate ways!

With a solid webinar script, you'll be well on your way to delivering a successful webinar presentation, achieving desired audience engagement, and reaching your marketing strategy goals.

2 Webinar Script Templates for Your Next Event

Depending on the type of webinar you are hosting, there are several types of scripts that can be created. Below are a few examples, both formal and informal, of webinar scripts that you can use based on your company model. Feel free to use any of these webinar templates for your own company! 

Webinar Template #1: 


  • Greeting - Introduce self, guest speakers, role at company
  • Thank audience and guest speakers for coming
  • Introduce guest speakers, where they are from, what topics they will cover
  • What to expect during this webinar, what guests can take away from webinar
  • Please hold any and all questions until the end, will have a formal Q&A session


  • Review every topic that is going to be covered, which guest speaker will cover topic
  • Review how long each topic and segment will take
  • Outline entire webinar from beginning to end

Goal And Purpose:

  • List all of the benefits of the guest speakers and topics they speak on
  • Present the webinar goals and how to plan on achieving them
  • Review any expectations for the guests after the webinar is over

Educational Content: 

  • Have guest speakers begin their presentations
  • Keep track of time to keep conversations flowing
  • Be sure to have guest speakers share personal stories

Conclusion and Q&A:

  • Once event concludes, begin the recap of any webinar highlights
  • Run engagement activity - polls, small quiz, feedback 
  • Let audience share something new that they learned, if time allows
  • Once the above aspects are completed, begin the Q&A session
  • Allow everyone to ask questions, if time allows

Next Steps and Closing:

  • Be sure to thank everyone for coming again
  • Walk guests through the call-to-action portion
  • Once everyone has had a chance to ask questions and move forward to the call-to-action, conclude the webinar with closing remarks
  • Any further questions, feel free to reach out via LinkedIn or email

Webinar Template #2: 

Webinar Title Mental Health, Self-Care and Well-Being
Webinar Date & Time Wednesday May 24, 2023 10:30 AM
Subject Notes Learn how to balance work, mental health and self care
Organizer Robert Smith
Organizer Contact Info Telephone: 774-555-8303 Email: RobertSmith@webinarscript.com
Slack I.D. [SlackIDInfoHere]
Slack Channel I.D./td> [SlackChannelIDInfoHere]
LinkedIn Information [LinkedInInfoHere]

Phase: Topic: Speaker: Speaking Points
Greeting Hello, welcome Robert Hello! Welcome to the WebScript Webinar, learn how to balance work, mental health and self care
Housekeeping Webinar structure Robert When to ask questions, call-to-action, any resources to download
Speaker Introduction Introduce speakers Robert Small speaker bios, who they are, what they do, where they work, years of experience
Speaker Content Balancing work and mental health Dr. Allison Jones How to balance work and mental health, mental health resources, how to talk to someone about mental health
Wrap Up Tie everything together Robert Thank all presenters and audience, summarize topics, lead into QA session
QA Session Allow guests to ask questions, open to everyone Robert Answer any and all questions asked by guests, turn the questions to the presenters, have a spot for any questions to be asked if no time left
Call-To-Action Invite guests to participate in call to action Robert Instruct guests on where to find call-to-action, encourage them to participate
Conclude Closing remarks, say goodbyes and thank yous Dr. Allison Jones That’s all the time we have for today, thank you so much for attending the webinar, if you’d like more information, feel free to reach out via email or LinkedIn, keep an eye out for a recording of the webinar, we hope to see you on the next WebScript Webinar!

Frequently asked questions about webinar scripts

1. What is a webinar script, and why is it important?

A webinar script is a structured plan that outlines the content and flow of a webinar. It's important because it helps the presenter stay organized, maintain focus, and deliver a clear and engaging presentation.

2. Do I need a script for every webinar, or can I improvise?

While some experienced presenters can improvise effectively, having a script is highly recommended for most webinars to ensure a coherent and well-structured presentation.

3. How do I create an effective webinar script?

To create an effective script, start with a clear outline, define your key points, incorporate engaging content, and ensure a logical flow from start to finish.

4. Should I write my script word-for-word, or is an outline enough?

It depends on your comfort level and the complexity of the content. Some presenters prefer a detailed, word-for-word script, while others find an outline with key talking points more natural and flexible.

5. How can I make my webinar script engaging for the audience?

Incorporate storytelling, audience interaction, visuals, and engaging examples to keep your audience interested and involved throughout the webinar.

6. Can I include humor in my webinar script?

Yes, humor can be effective in engaging your audience, but use it judiciously and ensure it's appropriate for your topic and audience.

7. What's the ideal length for a webinar script?

The ideal length varies based on the webinar's purpose and audience. Generally, webinars range from 30 minutes to 1.5 hours. Ensure your script fits the allotted time without rushing.

8. Can I use a script while conducting live Q&A sessions during the webinar?

While a script is not typically used during Q&A sessions, it's essential to prepare for questions in advance and have key talking points ready to address a variety of queries.

9. How do I handle technical details and transitions in my script?

Include instructions for managing technical aspects like screen sharing, slides, or video clips in your script. Clearly mark transitions to ensure a smooth flow.

10. Can I make changes to my script on the fly during the webinar?

Yes, it's okay to make minor adjustments if needed, but practice and preparation will help you stick to the script and reduce the need for last-minute changes.

11. Are there resources or templates available for creating webinar scripts?

Yes, there are various webinar script templates and resources online that can serve as helpful starting points for structuring your script.

12. How can I practice and refine my webinar script for a polished presentation?

Practice delivering your script multiple times, consider recording yourself, and seek feedback from peers or colleagues to make improvements.

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Creating the Perfect Webinar Script Doesn’t Have to Be Hard

Creating the Perfect Webinar Script

Creating a webinar script can help webinar hosts stay on track and stay focused when they’re hosting! You can include every aspect of your webinar on the script to ensure you don’t lose focus. The webinar script can be formal or informal, as long as you have all of the information you need. You can add any notes as needed, and this script can even include times for each segment of the webinar. This helps with keeping the webinar running  in a timely manner, and nobody runs over their allotted time. Guests take time out of their day to attend your webinar, so when you have a script and you stick to it, the webinar can provide the guests with the most information possible in a timely manner!

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