20 Excellent Questions for Your Post-Webinar Survey

Congratulations on successfully hosting your webinar! Hosting an excellent webinar leaves no doubt about its success. You've put in tremendous effort to design the perfect webinar. Attendees were engaged, the session concluded on time, and there were no technical glitches. 

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Numerous questions are now swirling in your mind after conducting the online event. Did they enjoy it? Did they find it valuable? What did they learn? Now, the challenge is proving this success to stakeholders. How can you demonstrate that your webinar truly resonated with the audience? 

Quantifying the success of your webinar can be challenging yet is crucial. The answer lies in conducting a post-webinar analysis, a vital component of every webinar checklist. However, this analysis can take time and effort. 

A well-rounded post-webinar survey with thoughtful questions can enhance the quality of your webinars and deliver maximum value to future attendees. 

By collecting measurable feedback, you can establish Key Performance Indicators (KPIs) for your webinar strategy, allowing you to track the performance of your webinars over time.

While there are various ways to gather feedback from your audience, relying solely on them to leave reviews on your website or share feedback on social media may yield different results. 

One effective way to gauge your performance is by asking the attendees, making it easy for them to provide responses and complete the process. 

Sending a post-webinar survey can provide valuable insights, helping you improve future events and retain attendees. You can ask several questions to gain further insights into your webinar and understand your audience's interests. 

However, remember that shorter surveys typically take a minute or two to complete and usually generate more responses than longer ones. Therefore, avoiding including all these questions is best as part of your webinar best practices. Instead, mix and match to seek the most crucial information you need from your attendees.

In today's data-conscious age, gathering attendee feedback after webinars is crucial. However, determining the most effective post-webinar survey questions can be less precise.

By asking the right questions, you can achieve two essential goals:

• Obtain valuable data to enhance the quality and responsiveness of your programs.
• Gain a deeper understanding of your attendees and strengthen the relationships established with them.

In this blog, we have prepared ready-to-use post-webinar survey questions to help you gather the most responses from your attendees.

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Post-webinar survey question: Multiple choice question

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1. How would you rate the overall webinar experience?

Options: Excellent, Good, Average, Poor.

This post-webinar survey question will help you know how the webinar was.

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2. How would you rate the speakers:  

a) Topic knowledge:

Options: Excellent, Good, Average, Poor. 

b) Presentation skills:

Options: Excellent, Good, Average, Poor.

These questions related to the speaker are crucial to ask as they allow us to gauge whether the speaker was clear, informative, and concise in their presentation.

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3. How would you rate the content of the slides?

Options: Excellent, Good, Average, Poor. 

This question is vital as it is crucial in helping us craft content that truly resonates with our audience.

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4. On a scale of 0 to 10, how likely are you to recommend the webinar to your peers or colleagues? (0 - least likely, 10 - most likely)

Options: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10.

Satisfied attendees are more likely to recommend the webinar to others. Positive feedback and a great overall experience motivate attendees to share their positive impressions with their peers and colleagues, leading to increased word-of-mouth promotion.

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5. How did the webinar compare to your expectations?

Options: Excellent, Good, Average, Poor.

This question holds significance as it allows attendees to share their expectations, enabling us to gather valuable insights and learn from their perspectives.

6. How would you rate the overall session?

Options: Excellent, Good, Average, Poor.

This post-webinar survey question will help you know how you did.

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7. Will you attend our future webinars? 

Options: Yes, No, Maybe.

If most respondents answer "yes," it would be a gratifying indication that we have accomplished our goals and delivered a successful webinar.

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8. How would you rate the webinar platform?

Options: Excellent, Good, Average, Poor.

This post-webinar survey question allows us to gather feedback on the webinar platform's usability, functionality, and overall experience.

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Post-webinar survey questions: Open-ended questions

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9. What was the most significant takeaway you gained from the webinar?

The response to this question will validate whether the chosen topic aligns with attendees' interests and needs while also highlighting potential adjustments that could be made to the webinar's content.

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10. How can we improve the webinar and enhance the experience?

Posing this question will aid in identifying actionable ways to enhance your future sessions.

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11. How did you find the length and pace of the webinar? Was it too slow/long, just right, or short/fast?

Inquiring about the length and pace of your live webinar helps determine the necessary adjustments in the delivery of your session to enhance its engagement and relevance for the audience.

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12. Which topics would you like us to address in future webinars?

This question is an excellent method for crowdsourcing topics and aligning your content calendar with your target audience's needs and interests.

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13. What motivated you to attend the webinar, or what was your primary reason for joining?

While this question might not be commonly found in surveys, it plays a crucial role in identifying the motivations that drive your audience to attend your webinar.

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14. Have you participated in any of our previous webinars? If so, please specify which ones.

This post-webinar survey question assists in assessing the effectiveness of attracting new and returning participants to your program.

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15. How was your experience with the webinar technology and platform?

This question will help gauge the comfort and ease attendees experienced while using the selected webinar platform for the program.

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16. We'd love to hear more about your favorite and least favorite moments from the program.

This question will provide valuable insights into your company's strengths and areas for improvement.

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17. What time of day would be most convenient for you to attend webinars in the future?

By asking this question, we can gather specific scheduling preferences directly from our attendees, providing information on the best time and day to host webinars that suit their convenience.

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18. Did we meet your expectations?

Knowing whether attendees were impressed or disappointed by the webinar provides invaluable data for shaping the future of your webinars.

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19. How satisfied do you feel about the networking tools?

If the tools meet expectations, you enhance the value of the information shared during your webinar and facilitate the connections attendees establish.

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20. Would you contact someone you connected with during the webinar?

The next step in effective networking involves audience members contacting the people they connected with during the webinar. If they plan to contact those they networked with, they are gaining additional value, which positively impacts the perception of your webinar.

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BONUS: Webinar survey questions

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Pre-webinar questions

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Using pre-webinar questions effectively gauges the audience's interest and contributes to certain aspects of the webinar planning process. This ensures that your audience receives the expected value from the webinar. Furthermore, engaging with the audience before the webinar day encourages their attendance when the day arrives.

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1. Which speakers excite you the most?

This question helps you discern the webinar audience's preferences regarding speakers. It aids in your planning by allowing the favored speaker more time to share their ideas and participate in multiple webinars, thereby increasing the number of paying attendees.

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2. Have you previously attended our webinars?

This question indicates how many audience members are returning customers, revealing your customer retention rate. Loyal attendees demonstrate that you are addressing suitable topics for your target audience.

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3. How did you learn about this webinar?

Discovering where audience members learned about your events can guide your marketing efforts and platform choices. Increased promotion on these platforms can lead to higher webinar sales.

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4. Why did you choose to join this webinar?

This question helps you identify the most attractive aspects of the webinar to audience members. It allows you to ensure you're addressing topics of current interest or satisfying your audience with the selected speakers. Understanding what you're doing right can help you maintain your success.

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5. What device do you intend to use?

If different audience members plan to use various devices, such as mobile devices, your webinar platform must accommodate them. A webinar platform that supports all your audience's devices ensures that every attendee is satisfied with future webinars.

6. Did you encounter any difficulties in finding information?

Some necessary information may only be readily available to attendees after the webinar. Asking this question ensures that all essential information is provided to attendees in advance.

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During-webinar questions

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1. Did you encounter any technical issues?

Technical problems can arise during your webinars and disrupt the audience's experience. By posing this question, you enable some attendees to report issues that the tech team can work on resolving. 

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2. Is there any specific information you'd like the speakers to expand upon?

This survey question can be distributed through the webinar platform towards the end of the webinar. It guarantees that attendees receive the information they attended the webinar for, adding value to their experience and encouraging them to become repeat customers.

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3. Do you have any questions?

This is a consistently crucial inquiry that can be included in your platform's survey. As an open-ended question, attendees can ask any queries related to the topics they find confusing. 

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How many questions should you ask?

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There is no specific golden number to follow, but remember that shorter the number of questions in your survey is better. 

You ask participants to invest their time and energy in providing feedback; while they may be willing to do so, there is a limit. Focus on asking only the essential questions that you genuinely need answers to. If specific details like job titles or locations are separate from your survey's purpose, it's best to leave them out.

As a rule of thumb, limit your questionnaire to 10 questions or fewer. Anything beyond that might overwhelm respondents, leading to potential opt-outs and negatively affecting your response rates. Keeping the survey concise will help ensure higher participation and more valuable feedback.

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Why send post-webinar surveys?

Sending post-webinar surveys serves multiple essential purposes. It's not just another marketing tactic; it demonstrates that you genuinely care about your participants' opinions and experiences. Research indicates that 81% of marketers incorporate Q&A sessions into their webinar strategy.

By utilizing post-webinar surveys, you have the opportunity to:

• Pique audience interest: Asking your audience what they want to hear from you can spark their curiosity and keep them engaged, encouraging them to return for future webinars.
• Gather valuable feedback: Surveys allow you to obtain valuable insights directly from your attendees, enabling you to understand their preferences, interests, and satisfaction levels.
• Enhance audience experience: Proactively seeking feedback, whether before, during, or after the webinar, shows your commitment to providing a positive and tailored experience for your audience.
• Improve webinar strategy: Survey feedback helps refine your webinar strategy, ensuring that your content, pacing, and delivery align with the audience's expectations.

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When to send the post-webinar survey?

Timing is crucial when conducting a post-webinar survey and maximizing responses. The most compelling moment to mention the survey is right after the presentation, just before you begin the Q&A session. 

They may have asked questions during the presentation and are eager to hear them answered or are prepared to participate in the Q&A segment. Seizing this engaged moment is vital for encouraging survey participation.

Wait until the webinar concludes, and then send a thank you for attending email with the survey link. To ensure a recipe for success, introduce the survey during the engaged moments within the webinar itself. Then, promptly send out the survey after the webinar, capitalizing on the attendees' interest and keeping the experience fresh in their minds.

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How to send the post-webinar survey?

There are various ways to send out post-webinar surveys, and you have several options to choose from:

• Native solutions and integrations: Some webinar platforms offer native survey solutions or integrations with survey tools, making it seamless to include a post-survey link within the webinar event. Additionally, dropping the survey link in the event chat and pinning it for visibility can be effective.
• Email distribution: You can also send the webinar survey link through email. Many well-known and affordable survey providers can assist you in creating and distributing the survey.
• Email reminders: To boost completion rates, consider setting up email reminders for webinar attendees who still need to complete the survey. People may forget about emails, so gentle nudges can be a helpful reminder.

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Top 5 tips for designing successful webinar surveys

Creating successful webinar surveys is crucial for obtaining valuable feedback from your audience. Here are the top five tips to ensure effective surveys:

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• Utilize webinar technology platform: Leverage your webinar management platform to create and track post-webinar surveys easily. If this feature is unavailable, platforms like Google Forms or Survey Monkey can be alternatives to share and monitor survey responses.
• Simplify the survey: Make your surveys painless and straightforward to maximize responses. Opt for simple questions that offer multiple-choice options or can be answered with a single click, such as true/false questions.
• Keep the survey brief: A concise survey is more likely to elicit thoughtful responses. Avoid lengthy surveys that may discourage respondents and result in lower response rates.
• Limit answer choices: More options can overwhelm participants, leading to decision fatigue. Aim to provide a reasonable number of answer choices to streamline the survey process.
• Present one question at a time: Avoid combining multiple questions in one item. It may need to be clarified for respondents and reduce the likelihood of receiving answers to all the questions.

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How would you rate your overall experience?

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The success of a webinar doesn't just end when the session does. Gathering feedback from your audience is crucial for understanding what worked well and what can be improved upon in future events. By actively seeking input from attendees, you demonstrate a commitment to continuously enhancing the value you provide.

At Hubilo, we understand the importance of leveraging feedback to refine your webinar strategy. Our webinar platform offers innovative solutions to seamlessly integrate surveys and gather valuable insights from your audience. With customizable features and interactive tools, you can elevate your webinars to new heights of engagement and effectiveness.

Take the next step in delivering exceptional experiences by partnering with Hubilo. Whether you're a seasoned webinar host or just getting started, our platform empowers you to create memorable and impactful sessions that keep attendees coming back for more. Schedule a demo today to discover how Hubilo can revolutionize your webinar experience. 

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