You have just hosted the most remarkable webinar of your entire life! Hundreds of people actively participated in your live broadcast, and you skillfully delivered the information engagingly and professionally.
Sitting back and relishing in your accomplishment may be tempting, right? We understand the feeling! However, before you relax completely, it is essential to go through our post-webinar checklist. The post-webinar phase is equally crucial as the planning and execution of the webinar itself. If you still need to prioritize the post-webinar stage, it's time to reconsider your approach. The first 48 hours following the conclusion of a webinar are critical. This timeframe presents the ideal opportunity to maintain contact with participants, including those unable to attend the live event. It's important to remember that only some people who sign up will be able to join the live stream, but they are still warm contacts who expressed interest. The study reveals that nearly 60% of webinar attendees prefer watching live webinars, whereas only 5% opt for both live and on-demand viewing. Additionally, 36% of attendees consistently watch always-on webinars. This statistic highlights the significance of post-webinar actions with your audience.
Sounds like a plan? Fantastic! Let's dive into the post-webinar activities and see what it entails! Let's explore the necessary actions to help maintain your audience's engagement after the webinar ends.
Webinars thrive on audience engagement, making it essential to promote interaction before, during, and after the webinar. Even if your webinar was successful, building upon that achievement is crucial before moving on to the next project. Continued engagement with users after the webinar is vital for the following reasons:
Read and Learn: How to Harness Webinars for a 2X Pipeline Boost
Building a relationship with your audience requires time and careful attention. A well-designed webinar serves as a catalyst, but it's crucial to integrate the event into your overall strategy and keep sight of the bigger picture.
Hosting a killer webinar is only half the battle. Knowing what to do after your webinar concludes is equally essential. That's why we have designed an easy-to-follow post-webinar checklist to guide you through the necessary steps to take after your webinar concludes.
Begin by promptly sending an email to express gratitude to your attendees for their presence.
Your audience played a vital role in the success of your webinar, and it is crucial to convey your sincere appreciation through a concise and heartfelt thank-you message. Post-webinar thank-you emails hold immense significance as they show gratitude and facilitate the nurturing of relationships with your audience.
Your thank-you message should include:
Promote ongoing discussion among audience members to extend the impact of your webinar. After investing significant time and effort in creating and planning for the webinar, you can continue to reap the benefits by engaging users after the webinar. Encouraging conversation and keeping the audience talking about the webinar, the introduced topics and your company or website can yield long-term returns. Here are effective ways to achieve this:
After expressing gratitude to your audience, it is essential to gauge their feedback through a post-webinar survey. It will help you understand their perceptions and insights regarding your presentation, whether it was engaging or uninteresting, and whether it met their expectations. Here are a few recommended questions to include in your survey:
Remember to keep your survey concise and straightforward. Your audience may need more time or willingness to answer an extensive questionnaire. Focus on gathering the necessary information that will help you improve. You can send the post-webinar survey as a separate message or include a survey link in your thank-you email. To increase response rates, consider offering a small incentive or reward for completing the survey.
Promote the on-demand webinar recording effectively to generate leads and maximize the impact of your webinar. Follow these steps to achieve that:
By actively promoting the on-demand recording and incorporating it into various marketing channels, you can continue generating leads and nurturing relationships with your audience after the live webinar.
Now it's time to reach out to those who registered but still need to participate in the webinar. Regardless of your fame or the quality of your content, some individuals will inevitably miss the live event for various reasons.
Don't disregard these individuals. Send them a brief message expressing that their absence was noticed and missed. Assure them that we have recorded the entire webinar and provide them a link to watch the recorded version at their convenience.
It's important to remember that those who register for your webinars have expressed interest in your content. Their inability to attend the live broadcast does not diminish their interest.
Utilizing webinar software tools like Hubilo allows you to automate thank-you emails, post-webinar surveys, and messages to non-attendees. This automation eliminates manual tracking, which can lead to errors or oversight.
Segment your participants in the database to acknowledge their special status and tailor communication accordingly. Participants who attended your promoted webinar have a higher engagement level with your business than those who didn't. Hence, they deserve special attention as they are closer to purchasing or taking further action.
To effectively manage these participants within a sales funnel, divide them into three categories:
By segmenting and prioritizing these participant categories, you can focus on nurturing the leads who show the most promise and are actively interested in taking the following steps with your business.
Ensure your sales team is well-informed about the webinar to follow up on leads effectively. Provide them with essential details such as the webinar topic, presenter information, and key messages and takeaways. To further assist them, consider offering sample follow-up scripts and email templates that align with the webinar content.
Equipping your sales team with this information enables them to have meaningful conversations with leads and effectively communicate the webinar's value. Consistent messaging and a well-prepared approach can enhance the sales process and contribute to the overall success of your webinar campaign.
It's time to delve into the metrics to evaluate the success of your webinar after sending your post-webinar messages. Here are five key metrics to consider:
Analyzing these metrics will enable you to select better webinar topics, enhance your webinar marketing strategies, and increase engagement during live broadcasts.
As you receive survey responses, it is crucial to evaluate them carefully.
Identify patterns within the feedback. For instance, if multiple participants express enjoyment but suggest shorter durations for future webinars, you can adjust accordingly.
Pay attention to recurring comments about the visual elements utilized in your presentation. Incorporating similar visual elements in your upcoming broadcasts can cater to your audience's preferences.
Try to learn from positive and negative feedback, and avoid taking criticism personally. Embracing constructive criticism allows you to enhance your webinar content effectively, ultimately benefiting your business.
Implement an incentive campaign during the post-webinar phase to engage and nurture the active participants and guide them through your webinar sales funnel, ultimately converting them into customers.
To maintain a strong connection with these individuals, consider creating dedicated WhatsApp or Facebook groups. These groups serve as platforms to keep the discussions initiated during the webinar active and foster a closer relationship with the participants.
Consider your webinars as the driving force behind your content marketing strategy. The better your webinars, the more high-quality content you can create from them. You can effectively engage your audience, strengthen your brand, and increase sales with valuable content. It's a win-win situation!
After the webinar, gathering and documenting all audience questions and discussions raised during the live stream is essential. 81% of marketers use Q&A as an engagement tool during webinars. These questions and discussions hold the potential to inspire other valuable content, such as blog posts, infographics, or podcasts. You can share the audience questions and discussions to provide value to attendees and those who could not participate. Utilizing these audience-generated questions to create new material enhances the overall content offering and provides even more value to the audience.
One of the notable advantages of webinar content is its versatility for repurposing into various formats. Take your recorded broadcast and explore the following repurposing options:
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Now that you have identified areas for improvement and success in your webinars, it's time to leverage that knowledge and plan an even more excellent webinar!
Regularly hosting webinars increases your chances of success. It lets you improve your production skills, establish a predictable promotion cadence, and attract high-quality speakers. You can start by hosting one webinar per quarter and gradually increase the frequency to once a month. Maintaining a consistent schedule of well-crafted webinars enhances your visibility, drives higher engagement, and achieves better results.
Post-webinar activities are crucial in maximizing your event's impact and success. You can prolong the momentum and derive additional value from your webinar by allocating ample time and effort to these activities. Encouraging audience engagement through various channels, such as interactive Q&A sessions, polls, and discussions, keeps participants involved even after the event concludes. Furthermore, soliciting feedback from attendees allows you to gather valuable insights and identify areas of improvement for future webinars. You can refine your content, delivery, and overall webinar strategy by listening to your audience's opinions and suggestions.
Hubilo, as a leading webinar platform with its comprehensive suite of event management solutions, can significantly assist you in executing post-webinar activities seamlessly. With Hubilo, you can effortlessly engage your audience through interactive features and create a platform for meaningful discussions. Additionally, Hubilo offers robust feedback and survey tools to help you gather valuable feedback from your attendees. It is also a powerful platform for measuring and analyzing webinar metrics, enabling you to extract valuable insights and drive informed post-webinar strategies. Request a demo today to experience the full potential of Hubilo's capabilities and how it can enhance your webinar success. Discover how Hubilo can streamline your webinar management process and drive exceptional engagement and results.
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