Recording a webinar can benefit both webinar hosts and guests! According to studies, about 260 people will register for a webinar, but only 60% of those registrants will actually be able to attend the event. When you record every webinar that you host, nobody has to miss out on any important information. Just because a guest has to miss your webinar, it doesn’t mean that they should go without the information shared within the webinar!
As stated above, there may be people who have to miss out on your webinar for a variety of reasons. Fortunately, according to stats shared by HubSpot, viewers in 2020 watched more webinar content than they did the previous year. When you record your webinars, you can send the recordings to the guests that were unable to attend. There are many other reasons to record your webinars. For example, you may need to edit out certain aspects of the webinar, such as technical issues or an unplanned interruption, you can easily edit those parts out. Recorded webinars can also be used as a reference tool. If someone within your company needs to look back and reference something, they can use your webinar to find the information they need.
When it comes to recording a webinar, there are a few important steps to take. The steps below will outline how to record a webinar:
When you wish to record your webinar, you’ll need webinar software that has every aspect you require to properly record! For example, choosing a webinar software that has the ability to record, export and upload videos will make the process easier. Screen sharing is also helpful to have, as webinar hosts can share their screen if they have examples they need to share on different browser tabs. According to statistics compiled by Bloggers Passion, 74% of hosts use a designated webinar software instead of a platform like Vimeo or YouTube. Be sure that whatever software you use can work with both Mac and Windows systems!
Wherever you decide to record your webinar, be sure there are no distractions nearby! If the webinar host gets distracted during the recording, then the guests are going to get distracted while viewing. Whether you record the webinar from home or in the office, get the space ready for recording by limiting distractions. You will want to be seen as professional, and having minimal distractions will help with that.
With any type of professional speaking event, do a practice run to weed out any mistakes before the actual event. Doing a trial run for your recorded webinar helps you work out any kinks, allows you to choose your words wisely, and allows you to see how the webinar recording will go. When you do your trial run, record the practice session, from start to finish. Be sure to also familiarize yourself with the webinar software so you know how to use it when the time comes to actually record.
Now that you’re familiar with the webinar software and you know how to record, you’re ready to begin! Be sure that the audio and video recording settings are enabled on your device before you begin; if these are not enabled you may have to start all over again! Go through the entire webinar, showcasing every aspect, and stop recording when you are done.
One thing to remember is that small mistakes are normal. So if you happen to trip over your words or lose your train of thought for a moment, you can leave those moments in. However, if you have any technical issues that wasted a large amount of time or if there was any dead air time, you’ll want to edit that out! Your guests attend your webinar to receive the most information in a short amount of time, so be sure that the webinar is done in a timely manner.
When you are choosing your platform to host your webinar on, don’t be afraid to do your research! You are going to want the platform that is the easiest for you to use but also has all of the features you need. The easier the recording of the webinar is, the easier it will be to upload to your viewers.
When you have the best tools to record your webinar, the recording process will be a breeze! You may be recording your webinar by yourself, so the easier you can make the recording process, the easier it will be to edit and upload the webinar.
The device that gets used most often to record a webinar is a computer or laptop. You can use the webinar platform to record your webinar right through the camera, but be sure that both the video and audio are enabled, so the full recording is actually captured. If you use your cell phone or tablet, make sure that the camera is set to record, so that later you can go back and export the video to be edited and uploaded.
There may be some audio devices you want to use to record your webinar. For example, the use of a microphone can help to enhance the audio on the recording. Webinar hosts may also want to wear noise-canceling headphones, so they don’t hear any distractions and can focus 100% on the webinar.
Wherever you record your webinar, there may be inadequate lighting, making it difficult for guests to see the hosts. Use lighting devices like a ring light to improve the visibility for the guests. Your recorded webinar can still be interactive with the guests, and if they can see you clearly with the help of good lighting techniques, they’ll be more likely to engage with the webinar more.
When you choose video software, you want to be sure that you can record, export, and upload your recording all within the same software. Having all of the features in one software platform will benefit you in the long run, rather than using several different platforms to do each particular aspect.
Much like video software tools, the editing tools you need to edit your video should come standard on the software. Once the recording is completed, you can then export it onto the software and begin to edit. You can go frame by frame, editing any parts you think aren’t necessary. You can also fix the lighting or enhance the audio if you need to.
Now that you have your webinar recorded, you are ready to share it with the world! If you need a little help with where to share your webinar, this list can help you:
Your company’s website landing page has the ability to track the data of your users. When you add your recorded webinar to your landing page, you are able to see who views your landing page as well as the webinar! You can also add a call-to-action button on the landing page, which can lead your guests to another page on your website. This helps to expand your network of potential guests who will want to register for any future events!
Depending on who you wish to market your webinar to, you can use different social media channels! If you wish to market to more marketers and professionals, LinkedIn would be the social media platform to use. If you wish to market to people who have similar interests, Facebook and Instagram would be the best platforms to use.
Email marketing is the #1 way to market your webinar to your guests! You can use the emails of guests who have attended events in the past and send email reminders to your guest list about the webinar that is coming- but don’t spam your guests! If you spam them with too many emails, you will overwhelm your guests and they won’t pay attention to any emails from you in the future.
If you have a blog post that is the same topic as your webinar, you can embed the webinar into the blog post. Within the blog post, you can add a link for the webinar, which guests can click on after they are done reading the blog! The webinar will only add more information to what they just read.
Using paid media can help to expand your network of potential guests! You can promote your website on social media channels, honing in on the social media channels that your targeted demographic uses most often! Your paid media can drive traffic directly to your company’s landing page.
When promoting your webinar, you can look into partnering with content creators who are influential in the field. They can promote your webinar in exchange for something your company can help them with. For example, if there is an in-person event coming up, you can provide these influencers with free tickets in exchange for the promotion of your webinar.
Your webinar recording software should come with every feature you need. From video recording to audio and editing services, the software you choose should make the entire recording process easy!
Hubilo is a virtual event hosting platform that can easily help you record your webinar! You can record and edit your webinar, and then export it to where you want to share it with your guests. You can even include polls and live chats as well as gamification to engage with your audience, even if the webinar isn’t live.
WebinarGeek has the ability to have live, hybrid, or pre-recorded webinars available for your guests. WebinarGeek also uses analytics to analyze viewing behaviors; you’ll be able to see who has viewed not only your webinar video but also your company home or landing page!
ClickMeeting helps companies engage with their guests by using analytics, screen sharing, and even interactive polls! Even if your webinar is recorded for your guests, you can still use interactive polls when guests view the webinar, so you can truly interact with them during the webinar.
Loom has the ability to record, export, and upload your webinar all within the same software. You can host your webinar live or record it to use at a later date, which can benefit both hosts and guests. This platform is also mobile friendly, so guests can attend the webinar from their smartphone if they need to!
This webinar software allows you to record and export your video all at once. The great thing about this software is that there is nothing extra that you or your guests have to download- the recording, exporting, uploading and even viewing can be done all within your web browser!
Zoom has the ability to not only record and export, but also has the ability to share your screen! There may be webinar hosts who need to share their screens, as they will have things to share on their own web browsers. When the webinar is recording, the screen sharing will also be recorded for guests to see when the webinar is saved and shared.
WebinarJam has high-definition broadcasting, which can help with the overall video and sound quality of your webinar. Like Zoom, WebinarJam has the ability to share your screen, so your guests can see what you are looking at during the presentation. The more visual you are with your guests, the more they will be willing to engage with the webinar.
BigMarker doesn’t have any additional downloads for the webinar hosts or guests- everything can be done within the web browser! Your webinar can be recorded and saved to use for a later date. BigMarker also uses analytics to account for every user that visits the site, which can help with expanding your network!
Depending on the webinar software that you use, the webinar might save automatically. There are some software options that automatically save your webinar after you stop recording. If you choose a platform that doesn’t automatically save, you can save the recording right to your computer or your drive. Be sure to label the recording so you can easily find the webinar in the future!
If you choose to have your webinar live, you’re still able to record it! Before the webinar begins, be sure to hit the record button on whatever webinar software you’re using. Anything recorded before the webinar begins can be edited out during the editing stage. When the event is over, be sure to hit the stop recording button!
If you record your webinar on your computer, be sure that within the webinar platform, you enable the video recording and the audio options. You can then open the webinar software and begin to record your webinar. Once the webinar is done, you can end the recording and save the recording right to your computer or drive!
Like any other webinar, you go about hosting like usual, except this time you’re going to pre record button before the webinar begins. Depending on the webinar software you use, you can also store the webinar and schedule a date for it to go live for your guests. When the webinar goes live, you can enable the live chats and polls for your guests to interact and be engaged with the webinar.
Before your webinar begins, make sure you enable the audio feature on both your computer and your webinar software. This will allow you to record any audio during the webinar, even if it is audio you don’t want to use, that can be edited out at a later time. If you choose to record your webinar with no video, you can simply turn the video off and just record the audio.
Much like the webinar audio, you can do the same thing to record a webinar video! Enable the video recording feature on both your computer and webinar software, so you can record everything right from the beginning. If something gets recorded and you don’t want to use it, you can edit it out during the editing process once the webinar is done.
Now that you have all of the tools and information on how to record your webinar, you are ready to begin! There are several webinar software options to choose from, and you need to pick the one that works best for you and your company! Your webinar is going to have goals that it is trying to achieve, and you can select your webinar software based on those goals! When your webinar is recorded, edited, and uploaded for your guests to see, you will be ready to engage with your audience and expand their knowledge even more. Choose Hubilo for your next webinar and create a smooth webinar program with an all-in-one online webinar hosting platform. Request a demo today for more details.
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