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The Power of Live Webinars: Engage Your Audience and Drive Business Growth

Learn how live webinars can help businesses connect with their audience and grow their business through increased reach, interactivity, lead generation, cost-effectiveness, flexibility, and analytics. Discover how to host a successful live webinar, choose the best time and day to host it, and provide valuable content to engage and convert attendees.
Hubilo
,
May 3, 2023

Live webinars are a powerful tool for connecting with an audience and delivering engaging, interactive content online. Live webinars have become essential for businesses in the digital age to communicate in a more personalized and engaging way with their customers, employees, and partners. By leveraging the power of live webinars, companies can reach a broader audience and provide valuable content that can help grow their business, educate their employees, and build stronger relationships with their stakeholders. Almost 60% of webinar attendees watch live webinars, while only 5% watch live and on-demand webinars. In this blog post, we'll explore what live webinars are, how they work, and why they're so effective.

What is a live webinar? 

Live webinars are virtual events that offer real-time learning experiences to remote audiences. They can be in the form of live-streamed seminars, classes, interviews, or panel discussions. Live webinars provide an engaging and interactive learning experience to a remote audience. In a live webinar, attendees can witness and hear everything that is taking place in real time, including any visual aids like slides or videos, as well as the speaker or host who is delivering the content. Additionally, live webinars offer interactive features such as Q&A sessions, live polls, and discussions, allowing attendees to engage with the host and other participants in real time.

Live webinars are a convenient and cost-effective way to reach a large audience and provide value to them in a personalized and engaging way. They can leverage webinars for various purposes, including delivering training or educational content, hosting workshops or seminars, or organizing marketing and promotional events. With their real-time nature and interactive features, live webinars have become an increasingly popular choice for organizations and individuals looking to connect with their audience and deliver high-quality content.

live webinars

The benefits of live webinars

There are many benefits to hosting a live webinar, from reaching a broader audience to building engagement and driving sales. Here are some advantages of live webinars that can achieve your business goals.

1. Increased reach

Live webinars enable companies to reach a wider audience as attendees can join from any part of the world, regardless of geographical boundaries. It can increase brand awareness, enhance customer engagement, and improve business outcomes.

2. Interactivity

Live webinars provide a platform for interactive communication between the presenter(s) and attendees. Attendees can ask questions, participate in polls, and have chat discussions during the webinar. It can foster a sense of community and engagement among attendees.

3. Lead generation

Live webinars can be a powerful tool for lead generation. Companies can attract new leads and establish relationships with potential customers by providing valuable content to address the target audience's pain points.

4. Cost-effective

Live webinars can be a cost-effective way to deliver content and engage with an audience. Unlike in-person events, no venue, travel, or other associated costs exist. It can help businesses save money while delivering a high-quality experience for attendees.

5. Flexibility

Live webinars offer flexibility to both presenters and attendees. The presenter(s) can choose to host the webinar from any location with an internet connection, while attendees can conveniently join the webinar from their homes or offices. It makes it easier for people to attend and participate in the webinar.

6. Analytics and tracking

Live webinars provide valuable analytics and tracking data for businesses that can help measure the webinar's success and improve future events. Companies can gain insights and make data-driven decisions by monitoring metrics such as attendance, engagement, and conversion rates.

How to host a live webinar

Hosting a live webinar effectively allows the host to reach a large audience and share valuable information with your community. You can ensure your webinar succeeds by following these steps and making the necessary preparations.

Download Hubilo's Webinar Success Blueprint to get our Essential Planning Checklist for Winning Events

1. Create a new live webinar

The first step in hosting a live webinar is creating a new one. One can host live webinars through your webinar platform's dashboard, where you can set up and schedule multiple sessions for your webinar. It also allows you to customize your webinar room, set up email reminders, create landing pages, and integrate with other platforms like your CRM.

webinar platform

2. Adding contributors

Webinars are more engaging when several team members moderate conversations and answer attendee questions. You can invite team members to contribute as moderators and invite special guests from other organizations to share their expertise on a topic related to the webinar.

When planning and hosting a successful webinar, it's important to consider the content you will present, how you will engage with your audience, and the logistics of running a live event. Create a detailed agenda and practice your presentation to ensure it flows smoothly. Additionally, it's essential to promote your webinar across different channels to attract attendees and provide clear instructions for how to join the event.

What is the best time to host a live webinar?

Determining the best time to host a live webinar depends on your target audience and their geographic location. You want to choose a convenient time for most attendees to maximize your turnout. It's important to consider time zones and work schedules when scheduling your webinar. However, studies show that 70% of the registration occurs between the last week before the event and the event day. To ensure a high attendance rate, aim to schedule the live webinar before lunch, with the optimal time being 11 a.m. in your respective time zone.

Generally, weekdays are better than weekends for hosting webinars, and the best days are Tuesday, Wednesday, or Thursday. The ideal time of day will depend on your target audience. If your target audience is international, consider scheduling the webinar at a time that works for most attendees. For example, if your audience is primarily in North America, planning the webinar for late morning or early afternoon Eastern Time could work well. Remember that attendees may be joining from different time zones, so avoid scheduling the webinar too early or too late for any particular region.

Ultimately, the best time to host a live webinar is when your target audience will be able to attend and actively engage. Researching and experimenting with different schedules is important to find what works best for your audience.

best time to host a live webinar

How to join a live webinar 

The first step is to register for the event using a registration form provided by the host. After registering, you should receive a confirmation email with important details about the webinar, including the date, time, and instructions for joining the webinar. On the day of the webinar, click on the link provided in the confirmation email to join the webinar. This link will direct you to a landing page or web conferencing platform where the webinar will occur. Before joining the webinar, it's a good idea to test your system to ensure your computer, internet connection, and audio/video equipment are working properly. Most webinars offer a test link to check your system. Once you've joined the webinar, you can participate in various ways, such as asking questions, answering polls, chatting with other attendees, and downloading resources. You can also watch the presentation and listen to the speakers. 

How to promote a live webinar 

How to promote a live webinar

Promoting a live webinar ensures the event reaches a broad audience. There are several effective ways to promote a live webinar. This includes:

Landing page creation

Creating a landing page on your website or social media channels that provides details about the webinar, including the date, time, and registration form. Ensure the landing page is visually appealing and includes all the necessary information.

Send email invitations

Send invitations to your email list, including a brief description of the webinar date, time, and registration link. You can also send registration confirmations, reminders, follow-ups, and more emails about the event.

Social media promotion

Use your social media channels to promote the webinar by posting about it on your Facebook, Twitter, LinkedIn, or Instagram pages. Use relevant hashtags and create engaging graphics or videos to catch your audience's attention.

Read and Learn: How to Add Energy, Impact, and Results at Every Stage of Your Webinar

Collaborate with partners

Collaborating with other companies or influencers in your industry can help promote your webinar to their audiences, enabling you to reach new viewers and expand your reach.

Use paid advertising

Consider using paid advertising on social media or search engines to reach a wider audience. It can be especially effective if you're targeting a specific audience or demographic.

Leverage your website

Use your website to promote the webinar by including a banner or pop-up ad that directs visitors to the landing page. You can also create a blog post or article about the webinar to provide more information.

Take some time to learn more about other webinar promotion strategies to increase the visibility of your webinar and attract a larger audience.

How do you automate a live webinar

Automating a live webinar is an effective way to make a presentation more streamlined and take some pressure off of the hosts and moderators. You can automate some webinar actions ahead of time, even while the live webinar is happening. For instance, you can redirect attendees to a specific URL at the end of the webinar using a page redirect. You can also engage with the audience by sending polls throughout the webinar, which is another effective way to interact with them. 

Furthermore, scheduling presentations to play at specific moments during the webinar is possible. Lastly, CTAs can be automated during decisive moments of the webinar to seek responses from attendees. By automating various aspects of the webinar, hosts, and moderators can make the presentation more streamlined and effective.

automate a live webinar

Host a live webinar with Hubilo

Live webinars are an effective tool for businesses to connect with their audience and provide valuable content in a personalized and engaging way. With their ability to reach a wider audience, provide interactivity, generate leads, and offer cost-effective solutions, live webinars have become an increasingly popular choice for organizations and individuals. 

Hosting a live webinar with Hubilo can be a game-changer for your business or organization. With Hubilo’s user-friendly platform and advanced features, you can easily create and host engaging webinars that attract and retain a broad audience. Additionally, our analytics tools allow you to measure the success of your webinars and gain valuable insights into your audience's behavior. Whether you're looking to educate, entertain, or promote your brand, Hubilo has the tools to create a successful webinar.  Request a demo and learn about the platform and its features.

Author
Hubilo

Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.

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