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Webinars once considered an outdated marketing concept, have experienced a recent resurgence. A survey of 2,000 marketers revealed that almost all respondents considered webinars critical in their marketing strategy, with 89% stating that webinars outperform other channels in generating qualified leads. As businesses increasingly enhance their webinar marketing strategies with webinar software, leveraging the conversion power of a landing page platform to drive webinar signups is becoming increasingly crucial. Promoting your webinar requires a high-converting landing page to convert interested prospects into registrants effectively. It is where a webinar post-click landing page proves invaluable. Its purpose is to effectively convey the value of registering and attending your webinar by employing persuasive elements such as benefit-oriented headlines, social proof, authority badges, and testimonials.
Creating engaging and effective landing pages that encourage registrations is essential to attract visitors to your webinar. These landing pages aim to collect visitor information in exchange for access to an on-demand webinar recording or a future webinar broadcast link. The quality of a webinar registration landing page can significantly impact whether someone decides to attend or opt-out.
So, how can you begin?
This post will explore the essential elements your webinar page needs to achieve high conversion rates. We will also showcase some of the best examples of webinar landing and registration pages, explaining why they effectively drive conversions and attendance.
A webinar registration page is a dedicated landing page on your website where potential customers can sign up for your webinar. It plays a vital role in lead generation, offering an opportunity to attract new customers and generate substantial leads when adequately implemented.
A webinar registration page aims to collect contact information from potential customers while effectively marketing the webinar. These high-converting landing pages often incorporate elements such as social proof, compelling call-to-action buttons, and persuasive copy that addresses users' pain points. The landing page convinces visitors to complete the registration form and convert into engaged users by presenting these elements. Ultimately, a well-designed webinar registration page results in a list of interested individuals ready to attend the live webinar and provides a pool of warm leads through the webinar sales funnel.
Read and Learn: 30 Webinar Best Practices to Help Boost Your ROI
A high-converting webinar landing page is useful, accessible, visual, compelling, and time-sensitive. Make it easy for users to discover the benefits of your webinar and sign up effortlessly. Additionally, it's essential to have a reliable webinar platform. Webinar software facilitates accessibility and interaction with your audience, providing the tools and features to deliver engaging webinars effectively. An excellent webinar landing page encompasses the following key elements:
When designing webinar landing pages, the primary objective remains as any other landing page: to prompt users to take a desired action. In this case, registering for a webinar event or accessing a recorded webinar. Visitors may also be required to create an account to view the webinar, making the landing page's goal to guide them through the account creation process. On average, a visitor will spend 15 seconds on a landing page. There are specific considerations and tips to help you create high-converting webinar landing pages -
Craft a compelling headline that effectively converts visitors. The webinar title holds immense importance as it informs visitors about the webinar's topic and convinces them to watch it in the first place. Keep the headline simple yet attention-grabbing, enticing people to watch and invest their valuable time. Avoid jargon that may be unfamiliar to the average visitor, and make it approachable even for beginners.
When crafting the copy for your webinar landing page, it is essential to have the objective of inspiring your audience to take action. It is necessary to maintain clarity and utilize white space effectively. Rather than providing the complete details of your topic, focus on conveying the key ideas that users will learn during the webinar. Focus on highlighting the numerous benefits and valuable takeaways that attendees will gain by participating in your webinar event. Including testimonials from past attendees can further enhance the credibility and appeal of your webinar.
To drive a sense of urgency and encourage sign-ups, consider including a registration deadline on the page, emphasizing that only a limited number of tickets are available. Creating the impression that individuals may miss out if they delay registration can significantly increase their inclination to sign up promptly.
Ensure that your webinar landing page aligns with your brand's style guidelines. Often, website owners neglect event registration pages in favor of other seemingly more important pages. However, if you want these pages to have better conversion rates, maintain consistency with your brand's visual style. Remember, what "looks good" may vary from person to person, but carrying your brand guidelines onto the webinar landing page is crucial.
Focus on removing any obstacles to conversion by simplifying the landing page design. Eliminate unnecessary elements such as links to other pages, excessive details, and lengthy forms. Your landing page should have a single objective: to convert visitors. Keep it streamlined and concise.
Ensure your webinar call-to-action (CTA) stands out prominently on the landing page. If users need to fill out a form, highlight it from the rest of the content. Utilize bright and clear buttons with concise text that communicates what users do by clicking. Consider placing multiple CTAs throughout the page, including one above the fold, to give visitors easy access to the CTA as they scroll.
Since live webinars are events, prominently display the date and time on your landing page. While you don't need to explain how users can access the webinar on the landing page, ensure clarity in the confirmation email regarding the link they need to click at the designated time.
Choosing the right landing page builder is crucial to save time and create an effective webinar landing page. By partnering with a registration and hosting platform like Hubilo, you can leverage their user-friendly tools and features to build a landing page that converts visitors into registered webinar attendees. Hubilo's landing page builder offers a range of customizable options, making creating your webinar landing page effortless.
Continuously optimize your landing page by conducting consistent A/B testing. Instead, avoid relying on assumptions and tweak various elements to determine what leads to higher conversions. Test variables such as colors, CTA text, placement, font size, amount of body copy, and more.
Enhance your landing page's appeal by including engaging visuals. Whether it's a headshot of the webinar guest speaker or a playful illustration, images prevent your landing page from becoming monotonous blocks of text. Adding a quality image to any content will help them retain the information 65% more than without images. Visuals, especially those featuring people, can evoke your visitors' emotions and positive experiences during or after watching the webinar.
Optimize your landing page for mobile devices since approximately half of the global web traffic originates from mobile devices. Responsive design is crucial for every page on your site, but landing pages, and a visitor's initial interaction, are essential. Failure to provide a mobile-friendly experience may turn away many potential leads. Ensure that the platform you host your webinar on is mobile-friendly for anyone who'd instead join via their phone.
If you're seeking to create an impressive and effective webinar landing page, utilizing a design template is an excellent choice. Top webinar platforms like Hubilo offers a built-in landing page builder with ready-to-use templates to convert visitors into sign-ups.
These templates often include pre-designed sections and customizable elements, such as forms, images, and text, that can be easily adjusted to suit your webinar topic and branding. The advantage of using these templates is saving time by avoiding designing and coding your landing page from scratch. Select a template that aligns with your requirements and customize it with your content and branding using the webinar landing page builder. By leveraging a well-designed template, you can quickly set up a professional-looking webinar landing page that is visually appealing and optimized for conversions.
Below are 10 examples of webinar landing pages that should give you all the inspiration you need to create effective landing pages for your future virtual events.
Hubilo’s webinar landing page has all the elements needed to attract as many participants as possible to your future virtual event. The title and the webinar description are straightforward. Hubilo, webinar platform, uses bullet points to explain to participants all the valuable benefits of registering, and the registration form is quick and easy to complete.
Slack is an instant messaging program that hosts webinars for users to train them on how to better use the platform and its different tools and features. Slack’s webinar landing pages’ content is simple and easy to understand which makes the registration process for users easier to navigate. The layout and modern visuals used by Slack keep the audience engaged and focused on the content.
SproutSocial incorporates a descriptive headline and an illustration on their landing page to provide immediate context for visitors, helping them understand the webinar's content. Important details such as the date, time, and duration are prominently highlighted to capture attention. The description begins with a statistic, emphasizing the significance of TikTok marketing and piquing visitors' curiosity. The registration form stands out effectively, thanks to the use of contrasting background colors, ensuring its visibility and encouraging sign-ups.
HubSpot presents a highly engaging landing page with a minimalistic design approach. The absence of a registration form and minimal use of design elements create a clean and focused aesthetic. Notably, HubSpot incorporates a video background to add dynamism to the page. The standout feature of the landing page is the persuasive copy. HubSpot effectively employs compelling language, utilizing powerful words such as "exclusive" and "future" to entice users and drive them to click on the call-to-action (CTA) button.
To encourage attendees to watch their webinars, the marketing company Wordstream uses strategic keywords in the titles and body copy to explain clearly the topic and the benefits there are to gain from the webinar. The use of bullet points and short paragraphs makes the content easy to read and understand for attendees. The registration section is hard to miss and the orange CTA button is eye-catching for participants.
Search Engine Journal’s webinar landing page is simple and effective. Attendees can easily identify the company logo and, by reading the title, can quickly understand the value of the webinars. The use of bulleted points delivers all the information there is to know in a simple manner, and the choice of the color red for the CTA creates a sense of urgency to sign up.
Calendly effectively highlights the webinar's topic with a clear and bold headline, while the rest of the copy provides in-depth details. The landing page begins by presenting important information such as the date, time, and duration of the webinar, followed by outlining the key discussion points. In terms of the registration form, Calendly minimizes friction by keeping the required details to a minimum. The call-to-action (CTA) is straightforward and stands out through the use of contrasting colors, ensuring its visibility and encouraging user engagement.
Canva is a free design platform that hosts webinars to help new users understand how to use the different features and tools. Canva uses eye-pleasing colors and high-quality photos to offer a better experience to attendees. There are different webinar sessions that participants can register for, but Canva simplifies the registration process with a dropdown button instead of having multiple registration pages.
LinkedIn employs a two-tone design to differentiate the registration form from the description, effectively drawing attention to the form. Notably, LinkedIn enables AutoFill functionality, allowing users to register quickly and conveniently. The description on the landing page emphasizes the potential negative impact of various elements on one's content marketing strategy. This creates a sense of urgency and persuades users to sign up for the webinar.
SocialPilot simplifies the design with a two-tone color scheme, effectively distinguishing the main headline from the webinar details. The concise copy clearly highlights the topics covered in the webinar, persuading users to participate.The registration form keeps it minimal, requiring only a few details. Out of the four fields, three are mandatory, streamlining the sign-up process. The clear and contrasting call-to-action (CTA) stands out, ensuring its visibility and prompting users to take action.
1. What is a webinar landing page, and why is it important?
A webinar landing page is a dedicated web page where potential attendees can learn about your webinar and register to attend. It's crucial because it serves as the gateway for audience registration.
2. What are the essential elements to include on a webinar landing page?
Key elements include a compelling headline, a clear description of the webinar, date and time details, registration form, speaker information, benefits, and a prominent call-to-action (CTA) button.
3. How can I create an attention-grabbing headline for my webinar landing page?
Craft a headline that addresses a pain point, promises value, and creates curiosity. It should be concise and compelling.
4. Should I use visuals on my landing page, and if so, what kind?
Yes, visuals such as high-quality images, speaker photos, webinar graphics, and even teaser videos can enhance the appeal and credibility of your landing page.
5. Can I include testimonials or social proof on my webinar landing page?
Yes, featuring testimonials from previous attendees or endorsements from industry experts can build trust and encourage registration.
6. How can I optimize my registration form for the landing page?
Keep the form concise, asking for essential information only. Fields for name and email address are usually sufficient. Lengthy forms may deter potential attendees.
7. Is it essential to include a countdown timer on the landing page?
A countdown timer can create a sense of urgency and encourage immediate registration, but it's not mandatory. Use it strategically for time-sensitive webinars.
8. Should I offer additional resources or incentives on the landing page to encourage registration?
Yes, offering incentives like downloadable resources or exclusive access can motivate visitors to register for your webinar.
9. Can I personalize my landing page for different audience segments?
Yes, you can create different landing pages or use dynamic content to tailor the page to specific audience segments, increasing relevance and conversion rates.
As a marketer, you are undoubtedly familiar with the importance of landing pages. They are crucial in expanding your customer base, boosting conversions, and improving search engine rankings. Webinars have demonstrated their effectiveness in converting visitors into customers, making it essential to create well-designed landing pages for each webinar you host. By crafting compelling landing pages, you can significantly increase the number of users signing up for your offer and encourage them to engage with your brand continuously.
Using Hubilo Landing Page Builder, you can make unique and customised landing pages for your events. It enables you to fully utilise the capabilities of your event landing page without the need for technical assistance or additional software. As your event develops, you can quickly make changes to the pre-event, during the event, and post-event versions of your event landing page. Check out Hubilo in action or discover more about Landing Page Builder. Get a demo right away!
Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.
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