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The Ultimate Webinar Technology Guide for Startups in 2023

Discover the key factors startups need to consider when selecting webinar technology. Find out which features and functionalities to prioritize and how webinar technology can fuel the success of your startup.
June 15, 2023

The United States is home to over 71,000 startups, facing tight competition and budget constraints. 58% of startups have less than $25,000, meaning they must use their resources wisely to establish themselves in their industries.

Webinars present incredible opportunities for startups. On average, at least 57% of marketers host 50 or more webinars annually. They allow you to get your business name and expertise out in front of your target audience and lay the foundation for the growth of your new business. When adequately executed, webinars can serve as an excellent marketing tool, offering the advantages of direct audience interaction. This makes webinars a unique channel for reaching and engaging with people.

However, like any other marketing channel, webinars have potential pitfalls. If the webinar experience is subpar, it can leave audiences disappointed and frustrated with your brand. The technology behind the webinar platform plays a crucial role as the foundation for a successful webinar. Therefore, choosing the right webinar platform that suits your needs is crucial.

For your startup to host successful webinars, however, you want to employ some critical webinar technology that can boost your engagement with your audience, such as chat rooms, and provide a high-value experience for all attendees.Β 

Read and Learn: How to Harness Webinars for a 2X Pipeline Boost

History of webinar platforms

The origins of webinar platforms can be traced back to 1996 when Xerox PARC developed the first platform called PlaceWare. It allowed users to deliver online presentations, conduct polls, engage in private chat, and even let attendees present. These features remain a fundamental part of modern webinar platforms. However, webinar software has evolved significantly, driven by the growing demand from organizers and audiences and technological advancements.

As internet connections transitioned from dial-up to broadband and fiber, the increased bandwidth opened up new possibilities for webinar platforms. Live streaming, multiple feeds, and real-time two-way interactions became feasible at unprecedented levels. These technological advancements, combined with users' rising expectations, have led to the development of a wide range of additional features in modern webinar platforms.

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What is webinar technology?

Webinar technology refers to the tools and platforms to host and facilitate webinars. It encompasses various components and features that enable creating, managing, and delivering web-based seminars or presentations to a remote audience.Β 

Webinar technology will help you take your online webinars to the next level. The tools can help you throughout the event lifecycle, from planning the webinar to your post-event debriefing. When everyone joins remotely, you must work hard to keep everyone interested and engaged. Webinar technology continues to evolve, offering advanced features, scalability, and customization options to meet the needs of various organizations and industries.

Webinar technology:Β what to look for

Fortunately, there are a few different types of technology that you can incorporate into your webinar to help keep your event on track. Here are some ideas of how the technology can track your webinar development:

Webinar technology in the planning stage

As you start planning your webinar, you want technology to create a fully-branded webinar. Everyone tuning into the discussion should immediately build strong associations with your business and what you have to offer them as a startup. Many startups have a flexible model of running businesses. Employees often fill multiple roles, and people work less hierarchically. Technology for startups will recognize the realities of running a new business and work within these boundaries. Technology at this stage may include:

1. Webinar platforms

A webinar platform serves as the foundation for hosting the webinar. It provides a user-friendly interface and essential tools for setting up, managing, and delivering the webinar. The platform allows organizers to customize the branding, integrate with landing pages, and manage various aspects of the webinar.

webinar platform

2. Task management and collaboration

Include features for task management, allowing organizers to assign responsibilities and track progress during the planning process. This helps ensure that the appropriate team members manage each webinar aspect effectively.

3. Event marketing integration

Integrate with event marketing tools like email marketing platforms or customer relationship management (CRM) systems. This integration enables organizers to promote the webinar to their existing email lists, track registrations, and build attention for the event on social media platforms.

webinar promotion and marketing

4. Video editing capabilities

Provide video editing tools or integration with third-party video editing software for creating an engaging presentation during the webinar. This allows organizers to create engaging presentations with features like adding graphics, overlays, transitions, or trimming and enhancing recorded video content.

Download Forrester Consulting and Hubilo's research about Using Engaging Webinars to Elevate the Sales Pipeline

Webinar technology during the webinar

Once the webinar begins, your technology should help you launch a high-quality event, even if you operate with a smaller budget than a large corporation. During the actual webinar, webinar technology provides a range of features and functionalities to ensure a smooth and engaging experience for both organizers and attendees. Some key aspects of webinar technology during the webinar include:

1. Microphone management

Provides microphone controls to ensure presenters and panelists have clear and crisp audio during the webinar. This helps in delivering their messages effectively to the audience.

2. Video conferencing

Incorporates video-conferencing capabilities, allowing presenters to connect with the audience through live video feeds. This creates an immersive experience, fostering a sense of connection and engagement.

3. Interactive features

Offers interactive features like chat functionality, polling, Q&A sessions, and virtual hand-raising. These features engage attendees, encourage participation, and facilitate real-time communication and interaction.

webinar interactive features

4. Recording

Webinar technology allows organizers to record the webinar for future reference or on-demand viewing. Recordings can be shared with attendees who couldn't attend the live session or repurposed as content for later use.

5. Screen sharing capabilities

Presenters can share screens to showcase slides, documents, software demonstrations, or other visual content. Screen sharing enables a dynamic and visual presentation experience, enhancing the understanding and engagement of the attendees.

6. Presentation tools

Provide tools for presenters to deliver their content effectively. These tools include annotation features, laser pointers, whiteboards, and drawing tools, allowing presenters to highlight key points and interact with the content in real time.

Webinar technology post-webinarΒ 

Webinar technology provides valuable features and functionalities for post-webinar activities. On average, webinars receive 47% of their views up to ten days after the live webinar or event. You now have countless warm leads you want to continue to engage with and nurture to start turning some attendees into paying customers. Some key aspects of webinar technology in the post-webinar phase include.Β 

1. Follow-up communications

Offer email automation or integration with marketing tools to facilitate follow-up communications with attendees. Organizers can send personalized thank-you emails, share additional resources or materials discussed during the webinar, and nurture relationships with attendees for continued engagement.

send personalized thank-you email

2. Recording playback

Allow organizers to share the recorded webinar with attendees who couldn't attend the live session. The recording can also be repurposed as on-demand content for future use or for wider distribution to reach a larger audience.

3. Analytics and reporting

Webinar technology provides analytics and reporting features that offer insights into attendee engagement, attendance rates, audience demographics, and other relevant metrics. This data helps organizers evaluate the webinar's success, understand audience behavior, and make informed decisions for future webinars.

webinar analytics and reporting

4. Surveys and feedback

Webinar technology enables organizers to conduct post-webinar surveys or feedback forms to gather insights and opinions from attendees. This feedback helps assess the webinar's effectiveness, identify improvement areas, and gather testimonials or success stories.

How to select a webinar platform for startups

Considering the advancements in webinar technology, let's explore some factors to consider when selecting a platform for startups. Here are some key steps to help you make an informed decision:

Audience size

Consider the size of your projected audience. Choose a webinar platform that can accommodate the number of attendees you expect. Ensure that the platform can handle the capacity and provide a seamless experience for all participants.

Feature comparison

Research and compare different webinar platforms based on their features and functionalities. Look for features like live video streaming, screen sharing, interactive tools (chat, polls, Q&A), recording capabilities, analytics, and integration options. Ensure that the platform aligns with your startup's specific webinar requirements.

Ease of use

Evaluate the user-friendliness of the webinar platforms you are considering. Look for intuitive interfaces, ease of setup and customization, and a smooth user experience for organizers and attendees. Consider platforms that offer user-friendly interfaces and require minimal technical expertise.


Consider the scalability of the webinar platform as your startup grows. Ensure the platform can handle increasing attendees, provide reliable performance, and offer flexible pricing plans that align with your future needs.

Integration Capabilities

Assess the integration capabilities of the webinar platform with other tools and systems you use, such as CRM, email marketing, or marketing automation platforms. Seamless integration can streamline workflows, data management, and marketing efforts.


Evaluate the pricing structure of different webinar platforms and determine which offers the best value for your startup. Consider the number of attendees allowed, additional features or add-ons, and whether the pricing aligns with your budget.

webinar pricing

Technical Requirements

Assess the technical requirements of your webinar, such as the need for screen sharing, interactive features, multimedia content, or integration with other software tools. Select a platform that meets your technical needs and offers the necessary functionalities to enhance your webinar experience.

Webinar Length

Determine the estimated duration of your webinars. Some platforms may have limitations on the length of the webinar sessions. Ensure that your chosen platform can support your desired duration without any restrictions.

Live Videos and Recordings

Consider whether your webinars will be live, pre-recorded, or a combination of both. If you plan to incorporate live video streaming or interactive sessions, choose a platform that offers robust capabilities for real-time engagement. To provide recorded webinars, ensure the platform supports high-quality recordings and offers post-event playback and distribution options.

The best webinar technology for startups

As you begin to plan your webinar as a startup, you will want to pay close attention to some important components of webinar technology. These key areas will be particularly important to producing the online event you want for your customers.

Sound technology

Look at the sound technology available, including the microphones, recorder, and mixing software you can use for your webinar. To keep people interested in what you are saying, you must ensure they can clearly hear what you want to communicate. Voices should come through the video crisply and clearly while minimizing background noises. Using optimal webinar technology can help you achieve this goal.

Video editing technology

Your video editing technology can help you take care of a variety of different types of features. You can use the technology to create exciting slides, build transitions between the slides, and create an engaging webinar presentation that will keep your audience interested.

Webinar hosting platform

Your webinar hosting platform will bring all your different technology components together and provide various features enabling you to engage with your webinar audience. Look at their capabilities for offering live Q&A sessions, polls, breakout rooms, and networking opportunities that will help you create an event that people appreciate.

Recording software

Learning how to record your webinar will empower you to use the content repeatedly. Your recording software will enable you to make a video based on the webinar so that you continue to use the material you have created. You can use the recording to offer an additional resource to your participants or as a piece of gated content. Reusing the content can help you drive more return from your investment and continue to demonstrate your business's expertise to a growing audience.

webinar recording software


Tracking audience participation during your webinar can provide critical insight into how well you are interested in your target audience. You can look at factors such as how many registrants attended, how often your replay video is watched, and how many people participate in polls. You can also use post-webinar surveys to learn more about what people thought of your presentation. This helps you gain insight into how well you met your goals of engaging the audience and interesting them in your words.

Building a successful webinar for your startup

Hosting successful webinars is a valuable marketing strategy for startups, and leveraging webinar technology is key to achieving their goals. As a startup, you want to host webinars demonstrating your expertise within your industry. By selecting the right webinar platform, planning engaging content, leveraging interactive features, and promoting effectively, startups can create compelling webinar experiences that drive audience engagement and deliver a high return on investment. The tools and technology you put to work during your event will play an essential role in your ability to generate returns.

Hubilo, as a leading webinar platform, understands the unique needs of startups and offers a comprehensive set of features and functionalities to support their success. With Hubilo, startups can create a branded event experience, ensuring a consistent brand image that builds trust and credibility. The interactive engagement features, such as chat rooms, breakout sessions, polls, and Q&A sessions, enable startups to actively involve their audience, gather feedback, and foster meaningful connections. Take advantage of the opportunity to leverage webinars as a powerful marketing tool for your startup's success. Request a demo with Hubilo today and unlock the full potential of hosting impactful webinars that drive growth and create lasting connections with your audience.

Read and Learn: How to Add Energy, Impact, and Results at Every Stage of Your Webinar

Hubilo is the webinar platform built for marketers that helps you 2X your pipeline. Founded in 2015, Hubilo's powerful engagement features, dedicated client experience team, and custom branding tools have helped create over 12K virtual events & webinars, creating hundreds of millions of minutes of high-engagement experiences and counting. Headquartered in Bengaluru and San Francisco, Hubilo's 200+ employees are dedicated to enabling webinars & virtual events that convert.

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