83% of marketers in the US find webinars effective, and 73% of B2B marketers consider webinars the best way to generate quality leads. Marketers like you are increasingly hosting multiple webinars throughout the year.
While still one of the most cost-effective ways to generate leads, webinars are slowly losing their novelty and becoming less effective in driving measurable ROI.
This is because most webinar platforms look and feel the same today and offer very little for you to engage your audience, resulting in a continuous drop in registrations, attendance, and conversion rates at your webinars.
Moreover, traditional webinar platforms don't offer robust integrations with your MarTech stack. Making it cumbersome for you to manage all your marketing campaigns centrally, have all the customer data in one place, and share lead details quickly with your sales teams. All this limits you and your team in making the most of your webinars.
Webinar+ makes it easier for you to build and scale a continuous lead-generation program. It expands the common notion of a webinar to offer a richer experience for webinar hosts, speakers, and attendees.
Ensuring you get consistent results with your webinars is at the core of Webinar+. And the "+" stands for "more":
Here are some areas we improve that go beyond a typical webinar stream:
Create: Your webinar can be branded in your colors and set up in minutes. Webinar+ has a built-in studio to ensure high-quality video production beyond basic web streaming.
Lead: Need help with a webinar landing page or being able to send timely communication? Leverage the built-in Landing Page Builder and Email Marketing Engine to complement your existing software.
Immerse: Bring your audience in with rich engagement beyond basic Polls and Q&As. Webinar+ enables you to call things out on the main screen and ensure a higher response rate.
Pull: Turn your webinar data into actionable insights that tie directly to your system of record. Never let the interaction you had with your webinar audience go unutilized.
Share: The work isn't over; just when the webinar is over. Take the webinar recording or leverage our insights to determine parts of the recording to share.
Best of all, you can use Webinar+ to host all types of webinars (brand building, product launches, demos, workshops, training, onboarding, advocacy) and swiftly move your audience from the top, middle, and bottom of your funnel throughout the year.
Let's dive a bit deeper into how this all works:
Create, configure, and publish a new webinar in a few clicks with Webinar+. The streamlined webinar creation process helps you host multiple world-class webinars regularly for your global audience.
You can also duplicate existing webinars to create new webinars with just one click - very helpful in creating recurring webinars or webinar series.
The webinar registration page is your opportunity to get visitors interested and drive registrations - critical for your webinar's success. Marketers usually rely on various teams or external agencies to create them; updating them is another challenge. To address this, Webinar+ comes with a built-in Landing Page Builder.
Choose from pre-built templates to create a beautiful registration page - no coding required. Easily drag and drop pre-built sections and customize them based on your webinar needs.
Let your audience quickly register for your webinars by filling in their basic details. You can also personalize the registration form and add custom fields if required.
And the best part is that your audience's calendar gets automatically blocked as soon as they register, making sure they never miss your webinars.
Send personalized emails to your audience pre, during, and post your webinar with the built-in Email Marketing Engine on Webinar+.
Use it to send customized invite emails and reminders to your audience. You can also gather feedback or share webinar recordings once your webinar is over.
Provide a frictionless login experience to your audience; with the one-click join option in the invite emails, your audience can directly come to your webinar without any additional login steps.
Boost audience participation and ensure your webinar experience always stands out with an intuitive and sleek UI. You can fully customize the look & feel or theme of your webinars to embody your brand.
Once at your webinar, your audience gets seated at a virtual table, similar to a real-life seminar. You can also let your audience choose to have Watch Parties with people at their table.
Easily stream high-quality videos with the Hubilo Broadcasting Studio, or use pre-recorded videos to run your webinars.
Webinar+ offers you many more ways to boost participation without interrupting the webinar experience of your audience. You can stream the Polls and Questions directly on the webinar screen to make it convenient for your audience to participate.
The side panel allows your audience to ask questions, share what's on their mind, and so much more. You can also embed 3rd party engagement apps like "Slido" or "Miro" to add more interactivity and enhance the webinar experience for your audience.
Use Surveys to capture your audience's feedback or interest in your offering. You can also use CPE Credits & Certification to issue credit points and certificates to your audience and make your webinars even more rewarding.
Webinar+ makes it easy for you to understand the performance of your webinars, make informed decisions and follow up with leads.
Registration analytics helps you visualize all the registrations at your webinars, their sources, attendance rate, and more. Engagement analytics lets you see how many live attendees are at your webinar, how many have watched your webinar on-demand, and more.
Attendee average watch time distribution, average rating, and other engagement metrics help you make an informed decision to improve the performance of your future webinars.
Easily export all the data and reports from the analytics section of your dashboard and share them with your sales team to help them quickly follow up with leads.
You can also sync your webinars with popular CRM and Marketing Automation tools to automate your workflows and have all your customer data in one place.
After your live webinar has ended, enable On-demand access to let your audience attend your webinars at their convenience and keep generating new leads.
High-quality video production on Webinar+ makes it easy to repurpose your webinar recordings. Easily break them into snackable content to promote upcoming webinars or use them to fuel your social channels all year round.
As we saw, you can use Webinar+ to transform your webinars into a pipeline accelerator and drive pipeline conversions all year round on Hubilo.
Want to learn more about Webinar+? Click here. Want to see Hubilo in action? Request a demo now!
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