Businesses have a variety of different strategies they can use to provide training and educational opportunities. Offering webinar training can be an excellent way to directly engage the targeted audience that might be interested in receiving a particular type of education in the field. In fact, training webinars have the second-highest conversion rate of webinars, with over 44% of attendees converting.
If you are looking for a way to build your training opportunities with webinar training, we will break down exactly what you need to know about this format.
A webinar training refers to any form of instructional content, such as a lecture or lesson, that is conveyed through webinar software. Whether it is presented in real-time or available on-demand, the primary purpose of a webinar is to educate viewers on a particular topic of interest or guide them in achieving specific objectives.
With a webinar training, you can provide your audience and participants with educational opportunities that directly benefit them. You might offer training related to a product or service you offer or you might offer a training that relates directly to your industry. The central component of this type of conference is that you offer your audience direct opportunities to learn and gain value. You will help them attain a specific goal.
As you begin to plan for your webinar, you can choose between both live and on-demand formats. Make your selection based on factors such as how you want to engage users with the content. You may also elect to use both options, such as streaming a training live and then using the recording as an on-demand training.
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As you begin to build your plan for holding webinar-based training, you will quickly encounter benefits that will help your organization excel. Here are three main advantages that you will experience.
With in-person training, expenses can quickly start to multiply, from renting venues to paying for catering and anything else you want to offer your participants. When you host trainings online, you will find it easier to control many of these costs, which will then help you keep your training affordable and more cost-effective.
When people attend training in person, sometimes they find that those around them can present a number of distractions. The environment and fellow attendees can make it harder for people to focus on the material at hand. For this reason, many businesses find it easier to create engaging training online rather than in person.
With an online webinar training, you will have opportunities to reuse and repurpose your content, making your overall training strategy more productive. For example, you might record your live webinar training and then use that recording to create on-demand training options. You can also present the recording as a resource for people to reference even after they finish the training, helping them absorb the material so they get more out of the session.
Now that you can start to see some of the benefits of offering webinar training to engage your target audience, let's look at a few key steps that can get you started in the right direction.
Take the time to review trainings offered by other successful businesses. You can sign up for live training or register to get their gated content for on-demand training sessions. Focus on the businesses and training that have a reputation for providing real value to their audience. While watching the trainings look for factors such as:
Timing and pacing will have a big impact on how well you can engage your audience and keep them interested in your material.
For live training, look at the popular training times and dates. This can help you optimally plan.
Modern event platforms offer tremendous potential for bringing in new tools that can help people feel as though they are engaging with you in person. Look at the tools these trainings use to bring the best possible experience to the audience.
A full 61% of marketers say that one of the benefits of live streaming events is the potential record and repurpose the material later, showing you the importance and versatility of this step. Look at what the business does after the training, including the email follow ups they send and how the webinar recording itself gets used.
It is also a good idea to see how the trainer works to maintain webinar engagement with the audience. For example, the structure and timing of Q&A sessions, polling, and other webinar engagement options can give you ideas to incorporate into your own training session.
Next, once you have watched a few different successful trainings, consider the webinar format you want to use for your own session. You have a few options, and you can mix-and-match them as well. Here are your main options.
Live-streamed webinars: These webinars are streamed live with your audience watching and engaging at the same time. This can be a good format if you want to open yourself up to live questions and conversation.
On-demand webinars: You can use recordings from live webinars to create -on-demand webinars. These options allow people to watch the webinar on their own time. This can be good for engaging potential interested audience members who want to do the training according to their personal schedule instead of giving up a lunch break.
Follow-up recordings: These also work well for sending to people after a live webinar. With a follow up recording, people can also rewind and pause the recording, allowing them to listen, explore your product on their own, and then return to the recording. They can also reference the recording if they encounter questions later.
For your training to excel, you also want to focus on creating clear, engaging content. Your material should include the following critical elements.
To bring people to your webinar training, you will need to amply market your upcoming webinar. Let people know the value that your training offers and what they can hope to achieve by attending. To bring in as many interested participants as possible, you want to promote the webinar across a few different channels and platforms. Some ideas you can incorporate into your strategy include:
Look at your email lists and segment your recipients based on those most likely to be interested in the training. Create a promotional email campaign to send to this audience.
Use your profiles on the different platforms to promote the webinar training. You might use paid advertising for your target demographics. You can also create posts on your pages to get the information in front of your followers. Encourage your followers to share the information and promote it to their own connections.
Influencer marketing allows you to tap into the established audiences of key influencers in your industry, letting them know about your event. Consider working with influencers who have audiences overlapping with your target audience. They can promote your event in their own content and drive audience members to your landing page.
PPC advertising on search engine pages can also amplify information about the event. Target people who type in keywords related to your training and let them know about the opportunity. You might couple this with retargeting advertising to reach out to those who visited your landing page but did not register.
As you prepare for your upcoming training, look at the data you gathered from your past webinars. Look at information such as the number of registrants you had, your attendees, the number of replays you had on the recordings, the engagement rates, and how people rated the training after it finished.
This insight can help you determine how you want to modify the upcoming event to maximize your success. Look for tips from the past experiences for ways to improve the current event.
Now it is time to go launch your next webinar training. Here are some tips to keep in mind as you prepare to go live:
Planning a webinar training can provide your brand with a tremendous opportunity to nurture your pipeline and provide something of value to your target audience. However, to run this type of event successfully, you need to carefully plan ahead, including finding a platform that will support your brand’s vision.
Webinar training provides a cost-effective and efficient solution for delivering impactful learning experiences. By leveraging the seamless webinar technology widely adopted by companies today, you can achieve higher attendance rates compared to traditional training methods. With webinar training, you can minimize costs associated with organizing in-person training sessions, such as travel expenses and venue rentals. This accessibility, combined with the convenience of attending from any location, makes webinars an attractive option for both trainers and learners.
To ensure the success of your next training webinar, it is crucial to utilize effective tools and platforms. One such platform is Hubilo, which offers a comprehensive solution for hosting webinars and maximizing their impact. With Hubilo, you can seamlessly create and manage interactive webinars that engage your audience, provide valuable insights, and drive meaningful results. Hubilo's robust features enable you to customize and brand your webinar experience, leverage interactive elements like polls and Q&A sessions, and analyze attendee engagement through real-time analytics.
Request a demo with Hubilo today and embrace the power of webinar training and unlock its numerous benefits today. Start harnessing the potential of this technology to create impactful learning experiences for yourself or your organization.
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